2. HOW WAS THE FILM
DEVISED, FINANCED AND
PRODUCED?
• The film follows a poet (Ewan McGregor) who falls in love
with a courtesan already promised to a jealous duke, during
his stay at the Moulin Rouge in Paris.
• It was directed by Baz Lurhman (“Romeo and Juliet”,
“Strictly Ballroom”), who also produced and wrote the film
• Filming locations include Madrid and Fox Studios in Australia
though production of the film overran its original shooting
schedule- beginning in November 1999 and finishing in May
2000
• It had a budget of $52.5 million and was financed by 20th
Century Fox (“Jennifer’s Body”, “Australia”, “X-Men
Origins”) and Bazmark Films
• 20th Century Fox were also involved in Lurhmann’s
adaptation of “Romeo and Juliet”
3. HOW WAS THE FILM
PROMOTED?
• The film had a poster campaign that included
teaser/character posters and a trailer
• http://www.youtube.com/watch?v=dtEgAx80NC4&safe=act
ive
4. HOW WAS THE FILM
PROMOTED?
• Adverts were also shown automatically on the websites of VH1 and
MTV that featured an interactive movie poster that played quotes and
songs from the movie and linked to the film’s website
“clubmoulinrouge.com”
• The website featured behind the scenes footage, recipes for drinks
featured in the film, and pictures/videos from the film
• This use of technology to promote the film and give an insight to the
themes/moods was relatively new at the time of the film’s release
5. HOW FINANCIALLY
SUCCESSFUL WAS THE
FILM?
• The film was released
worldwide, including the USA,
UK, Canada and Australia
• Opening Weekend: $167,540
• Gross: $179,213,434 (Worldwide)
• The film was released in May,
rather than in the summer
• It also won 2 Oscars (Best Art
Direction and Best Costume
Design, but was nominated for
eight, including Best Actress)
