SKYFALL (2012)   Kerry Costello
SKYFALL MARKETING AND USE OF SYNERGY•    To make, it cost an estimated $200,000,000;$75,000,000 of the budget was spent on...
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Skyfall

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Skyfall

  1. 1. SKYFALL (2012) Kerry Costello
  2. 2. SKYFALL MARKETING AND USE OF SYNERGY• To make, it cost an estimated $200,000,000;$75,000,000 of the budget was spent on marketing• It was financed by MGM and SONY.• It was mainly promoted by tie-ins (Coke Zero, perfume retailers), trailer and posters• At the box office so far, Skyfall has made $90,564,714 internationally and $90,564,714 domestically so far• Synergy played a vital role in the success of the film as it had tie-ins with several different companies, such as Swarovski and Scalextric, that gained a huge amount of money and publicity despite not costing that much money to include.

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