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Information letter about changes as of March 1, 2014
1. INFORMATION LETTER
Moscow
30 January 2014
Vision products enjoy the deserved trust of millions of people all over the world, not just meeting
but exceeding their expectations.
Efficiency of Vision products has passed clinical tests and is confirmed by numerous positive
comments by consumers and experts from the Russian Academy of Medical Sciences Nutrition
Research Institute and from other leading official medical establishments in Russia. In the years
of the Company's operation over 140,000 results of using its products have been accumulated.
The flawless reputation of the Company in scientific medical circles made it possible for Vision
International People Group to get an unprecedented opportunity to implement an international
project, in cooperation with the World Health Organization and the Russian Academy of Medical
Sciences Nutrition Research Institute, on the cross-cultural study of life quality, health and
nutrition.
The Company's products are developed by the unique DEM4 research laboratory combining the
potential of dozens of specialists from various companies and leading research establishments of
the world.
All Vision products are manufactured under conditions of the European pharmaceutical production
using latest science-based technologies. The Company's products meet highest standards:
They are made at the factories complying with the international GMP pharmaceutical level
quality standards. The standard is allocated only to companies engaged in medical
products manufacture. It is by no means mandatory to meet that standard for food
supplement production but Vision is always ahead of all others on the way to its main
objective – being the world leader in the quality of products for its distributors.
They meet the system requirements of HACCP standards. That system has been developed
by NASA prior to launching the first astronaut to the Moon and now it is used in the foodprocessing industry for ensuring foodstuff safety.
They meet the requirements of the highest quality standard in the food-processing
industry – ISO 22000: the system for managing foodstuff safety and controlling quality
starting with getting source materials from suppliers up to releasing finished products. The
ISO system assumes continuous improvement and for annual confirmation of entitlement
for the ISO 22000 certificate it is necessary to take constant care of complying with the
highest quality standards at all production stages.
Now Vision is the first and only company in Europe meeting ISO 22000 standard for production of
food supplements.
Meeting that standard requires significant organizational efforts and financial investments, since
the world-wide ISO standard requires compliance with its requirements not only by the
manufacturer but by source material suppliers as well down to individual farm and plantation
workers where source materials for Vision food supplement ingredients are made.
In order to fulfill its product quality guarantees Vision uses the end-to-end certification principle.
The end-to-end certification can guarantee the product quality at each stage: starting with the
idea, source material preparation, production controls and up to selling products to consumers.
When working under that principle about 20,000 various tests and analyses are made prior to
consumers getting the product, and each process is strictly controlled.
For instance, when selecting source materials to be used as food supplement ingredients the
Company has monitored environmentally clean and safe regions. As a result, 75 regions have
been chosen from which source materials are now supplied for all Vision products. When selecting
source materials the amounts of active substances contained therein are evaluated. Plant
components of food supplements are harvested in certain seasons when the active substance
2. content is the greatest. With this, the farms supplying source materials have certificates for Good
Agricultural and Collection Practice (GACP) based on the World Health Organization principles.
And subsequently the end-to-end certification is applied to the following main production stages:
Determining the optimal ingredient dosages
Clinical tests of main product component interaction
Checking the source material safety prior to its primary processing, selecting most efficient
processing technologies
Validating (independent evaluation of conformity by experts) the production processes and
the equipment used
Monitoring storage conditions and logistics
Carrying out sale processes in compliance with set rules and requirements
Thus, the product development process in Vision needs a great professionalism and a creative
approach. Each stage of this process is validated by quality testing, by consultations of
professional experts. Source materials of exceptional quality are chosen for each ingredient
making it possible to attain the top effect on the human organism. Vision product manufacture
not just meets high standards but surpasses them.
Vision deliberately and intentionally assumes the commitment to follow the expensive
and resource-intensive process of compliance with highest standards, since the
Company's objective is to offer products of the unsurpassed quality to its consumers.
This is our indisputable competitive advantage.
Vision offer on improving the life quality is the topical and unique one, it is in great demand in the
contemporary market. Each day the number of people ready and willing to manage their health
and to invest in safeguarding their future grows. Statistics of queries for Web search show: over
100 million queries per day are linked to words «Youth», «Beauty», «Nature», «Love». Vision has
combined those spheres of life in the OrgaNice service series and is ready to offer to consumers
the comprehensive approach to improving their life quality with the first program in the series –
Step to Dream.
A significant population stratum has sufficient income and is ready to invest in improving the
quality of life. Statistics show the following figures:
In 2012 the Russian population stratum with the annual income over $US50,000
amounted to 15.6%, in other words, comprising 8.2 million households
With the annual income over $US100,000 – to 6.5% or 3.4 million households
Each year these population groups continue expanding with the dynamic of more than
20% annually
The need of people to be healthy, active, to lead a quality life and their readiness and willingness
to pay for this can be met 100% by the convenient, comprehensible and expected offer of Vision
balanced programs.
In the market of life quality management Vision is not only the leader as concerns offering safe
and quality products but it runs ahead of its competitors by several years offering ready-made
programs without any analogues in the world.
In 17 years of its operations in the market Vision acted in the volatile market environment with its
specifics and trends. In the time of the Company's existence, since 1996 up to now, the market
specifics have changed significantly:
In the period of 1997 - 2013 the total inflation in Russia came to 1,030% (in Ukraine – to
418%, in Kazakhstan – to 260%)
The commodity prices in that period have increased by 160%
With account for inflation and commodity price increases the price of a jar of Classic Hit should by
now cost 4,099 rubles (1,516 hryvnas, 16,860 tenge) reflecting its real market price.
As of March 1, 2014 prices of Vision products will change but the Company will continue to
subsidy the products (in the amount of ½ of the inflation and ½ of the commodity price increase)
being able to do so thanks to the annual long-time consumption of high quality source materials
and getting a special wholesale discount.
As of March 1, 2014 the base provisions will change on which the Marketing plan and the
Company's pricing policy are based:
The minimal qualifying purchase will be 1 case (8 jars)
3.
The CV base of 1 case will be 190 CV, and the price – 236 c.u.
The complete information on new distributor's prices and CV base for the Company's product
range is provided in a separate attachment to this information letter – «Price
parameters_mar14».
Due to changes in the minimal qualifying purchase the following amendments will be made to the
Company's Marketing plan as of March 1, 2014:
1. The distributor placing an order worth 190 CV is deemed active.
2. Requirements for gaining the VIP qualification will change as follows:
«For gaining the VIP qualification it is necessary to be active and have 5 active distributors in
the first line»
3. The booster concept also changes: «Booster is an order (one-time or accumulation for a
month) worth 950 CV (with getting a free case worth 190 CV.)
4. The Large Order Program and Bonus is abolished.
5. In order to gain the VIP 2S and higher qualifications a personal purchase worth 380 CV and up
is required (or the participation in the Step to Dream Program.) Other requirements for
gaining the VIP 2S and higher qualifications (the number of VIP's, the turnover and the
number of qualifying branches) remain unchanged.
Said amendments make Vision Marketing plan even simpler and clearer for explaining and
controlling:
Now there is no need to use the notions of a «single-caser» and «double-caser», to explain
the difference between them as well as advantages of an order worth 190 CV – as of
March 1 the minimal order will be 190 CV, enough for being active.
When explaining requirements for the VIP 1S qualification it is possible to use the shorter
and simpler wording without adding explanations about the total turnover in the 1 st line.
Limitations are abolished on commissions depending on the participation in the Large
Order Program: as of March 1 all active distributors will get commissions on booster-case
orders in their organizations in full.
For the distributors in the VIP 2S and higher qualifications it will be sufficient to place
orders for the program 3 times a year in order to have the qualifying purchase for the
entire year. Subsequently it will be enough to meet other qualifying requirements. Also for
the VIP 2S and higher distributors there is a choice – placing a monthly personal order for
at least 380 CV.
Vision Marketing plan is an efficient and simple system of commissions with a number of clear
advantages, it is continuously enhanced and always based on the following basic principles:
Reliability
Potential
Efficiency
Simplicity
Dynamism
The amendments to the Marketing plan provisions will apply to calculating commissions
starting with the «March 2014» qualification month.
Pursuant to Clause 25 of the Contract the Company notifies distributors of amendments to the
Contract provisions effective January 30, 2014, by sending out this information letter, by posting
the information at the Company's Web resources and in its trading offices as well.
Distributors Relations Department
of Vision International People Group
6. LiveLon'+ bottle
LiveLon'+ case (4)
63,00
236,00
47,500
190,000
13,00
120,00
6,000
60,000
25,00
95,00
90,00
340,00
13,50
76,50
12,00
90,00
16,500
66,000
65,000
260,000
8,750
52,500
7,500
60,000
150,00
150,00
105,000
105,000
4,00
4,00
4,00
4,00
4,00
4,00
4,00
5,20
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,600
Smart Food
D4XMy UnitDose_7 (box)
D4X My UnitDose_7 case (10)
Cosmetics
EnjoyNT Harpago Gel
EnjoyNT Harpago Gel case (4)
Milleniun Neo bottle
Millenium Neo case (4)
Venostrong Gel bottle
Venostrong Gel case (6)
Маски I'MAgeQ pack
I'MAgeQ monocase (8)
Bracelets
PentActiv bracelet for men
PentActiv bracelet for women
VISION TEA
Hibiscus and Wind Berries
Melissa and Wild Rose
Wild Rose and Thyme
Linden and Mint
Lemongrass Green Tea
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