Pane Web e Salame 2012Ben&Jerry’s for Good Ideas
Who we are@stefideluxe                    We are a Social Media Company                    dedicated to evangelize        ...
@stefideluxe               Ben&Jerry’s
Goals@stefideluxe               • Generate Brand Advocacy before the italian                 distribution kick-off        ...
Strategy 1/2@stefideluxe                                                 Customers                                        ...
Strategy 2/2@stefideluxe               Buzz Seeding and Video Seeding of the initiative               throught the most im...
Ben & Jerry’s for Good Ideas: Video Report@stefideluxe
Brand Advocacy@stefideluxe                         Traditional                                                            ...
Social Costumer Relationship Management@stefideluxe   The key is to reinvest the Brand Ambassador’s feedback in the campai...
Ben & Jerry’s 2@stefideluxe               • Scoop Tour 2012               • Digital Reporter               • Video support...
R AZ IEG    Stefania Fussi!     Marketing & Sales Manager     Skype: stefania.fussi     Twitter: @stefideluxe     Facebook:...
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Ben & Jerry's for Good Ideas - Stefania Fussi - #pwes3

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Ben & Jerry's for Good Ideas - Stefania Fussi, ViralBeat
Presentato a Pane, Web e Salame 2012
http://panewebesalame.com

Published in: Business, Technology
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  • Ben & Jerry's for Good Ideas - Stefania Fussi - #pwes3

    1. 1. Pane Web e Salame 2012Ben&Jerry’s for Good Ideas
    2. 2. Who we are@stefideluxe We are a Social Media Company dedicated to evangelize and support our clients in their online campaigns through an advanced Media Mix
    3. 3. @stefideluxe Ben&Jerry’s
    4. 4. Goals@stefideluxe • Generate Brand Advocacy before the italian distribution kick-off • Show Ben & Jerry’s brand values and its social mission • Buzz and Video Seeding about the initiative Good Ideas • Boost the Word Of Mouth online engaging a smart and connected audience • Online spread and support of the offline events
    5. 5. Strategy 1/2@stefideluxe Customers Brand ! Social Brand Relational
    6. 6. Strategy 2/2@stefideluxe Buzz Seeding and Video Seeding of the initiative throught the most important Social networks + Audit and Engagement of those Association that could be involved in the project and partecipate actively with their Good Idea
    7. 7. Ben & Jerry’s for Good Ideas: Video Report@stefideluxe
    8. 8. Brand Advocacy@stefideluxe Traditional Relational Model Model Link popularity Visibility Branding Popularity Reputation Engagement rate Information Positive Relationship Buzz PAID SEARCH BRAND SEO CORPORATE WEBSITE ADVOCACY BRAND AMBASSADOR DISPLAY ADV INTERNET PR WEB ANALYTICS VIRAL CONTENT DEM BUZZ ANALYTICS Elaborazione Viralbeat da Osservatorio Multicanalità MIP Milano
    9. 9. Social Costumer Relationship Management@stefideluxe The key is to reinvest the Brand Ambassador’s feedback in the campaign and in the Brand’s Research&Development progress. Product/campaign’s R&D 2 Social 8 ACTIVATION Product/campaign’s Launch 1 Social Media 1 ANALYSIS 5 ANALYSIS Relation pr el au nc h 4 ACTIVATION BRAND 2 INSIGHT Seeding Strategy 3 STRATEGY Cultural Tension 7 ANALYSIS Creative/ViralDna Enucleation 6 ACTIVATION
    10. 10. Ben & Jerry’s 2@stefideluxe • Scoop Tour 2012 • Digital Reporter • Video supporter http://goodideas.benjerry.it/
    11. 11. R AZ IEG Stefania Fussi! Marketing & Sales Manager Skype: stefania.fussi Twitter: @stefideluxe Facebook: Stefi Deluxe Fussi email: stefania.fussi@viralbeat.com

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