Ben & Jerry's for Good Ideas - Stefania Fussi - #pwes3

Pane Web e Salame 2012Ben&Jerry’s for Good Ideas

Who we are@stefideluxe We are a Social Media Company dedicated to evangelize and support our clients in their online campaigns through an advanced Media Mix

@stefideluxe Ben&Jerry’s

Goals@stefideluxe • Generate Brand Advocacy before the italian distribution kick-off • Show Ben & Jerry’s brand values and its social mission • Buzz and Video Seeding about the initiative Good Ideas • Boost the Word Of Mouth online engaging a smart and connected audience • Online spread and support of the ofﬂine events

Strategy 1/2@stefideluxe Customers Brand ! Social Brand Relational

Strategy 2/2@stefideluxe Buzz Seeding and Video Seeding of the initiative throught the most important Social networks + Audit and Engagement of those Association that could be involved in the project and partecipate actively with their Good Idea

Ben & Jerry’s for Good Ideas: Video Report@stefideluxe

Brand Advocacy@stefideluxe Traditional Relational Model Model Link popularity Visibility Branding Popularity Reputation Engagement rate Information Positive Relationship Buzz PAID SEARCH BRAND SEO CORPORATE WEBSITE ADVOCACY BRAND AMBASSADOR DISPLAY ADV INTERNET PR WEB ANALYTICS VIRAL CONTENT DEM BUZZ ANALYTICS Elaborazione Viralbeat da Osservatorio Multicanalità MIP Milano

Social Costumer Relationship Management@stefideluxe The key is to reinvest the Brand Ambassador’s feedback in the campaign and in the Brand’s Research&Development progress. Product/campaign’s R&D 2 Social 8 ACTIVATION Product/campaign’s Launch 1 Social Media 1 ANALYSIS 5 ANALYSIS Relation pr el au nc h 4 ACTIVATION BRAND 2 INSIGHT Seeding Strategy 3 STRATEGY Cultural Tension 7 ANALYSIS Creative/ViralDna Enucleation 6 ACTIVATION

Ben & Jerry’s 2@stefideluxe • Scoop Tour 2012 • Digital Reporter • Video supporter http://goodideas.benjerry.it/

R AZ IEG Stefania Fussi! Marketing & Sales Manager Skype: stefania.fussi Twitter: @steﬁdeluxe Facebook: Steﬁ Deluxe Fussi email: stefania.fussi@viralbeat.com

Ben & Jerry's for Good Ideas - Stefania Fussi - #pwes3

by Pane, Web & Salame on Jun 22, 2012

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