1.  Local Marketing and SEO with Paul Wegrzyn
 Today’s Topic: Doing The Actual Work
(don’t forget to record this)

2. Review of January 22nd
 Last week’s webinar slides are finally up on the forum
 Referrals is the name of the game! (no cold calling)
 Meetup.com is a gold mine
 Chamber of Commerce
 Local meetup groups and council meetings
 Typically you’re the only “SEO guy/gal” in the room, so you
shoot fish in a barrel.
 Additional Tip: when you go to these meetups and
networking events, make sure you have some business
cards to give out with a website on it. And make sure you
have a decent looking website.

3. Today’s Topic: Doing The Actual Work
 What do I actually do for my clients?
 1) Keyword Research
 2) On Page SEO Optimization
 3) Off Page Link Building
 I send the client an agreement that outlines these
elements as well as a “Scope of Work. Method. And
Timeframe, deliverables”
 They sign the agreement and pay me. I sign it. We are
good to go.

4. Doing the SEO Work
 1) Keyword Research
 Use the google keyword tool
 Low competition (Traffic Travis) – relevant amount of
searches. This is different for each industry
 2) On Page SEO.
 If I am not the webmaster who builds their site for them,
I will dictate the changes that need to be made
 See my checklist post in the freedom fast lane forum

5. SEO Work continued
 3) Off page link building
 This is the part that makes your life easy.
 You should be outsourcing ALL of your link building to
someone else on a monthly basis. Make sure that you
are not overspending – the goal with local marketing is
to be profiting from your business. If you charge $1,000
per month for SEO, then only pay out $100-$300 a month
for outsourcing.
 Pay as little as possible to get the best results you can
 Rinse and Repeat 

6. Notes:
 Wordpress SEO by Yoast
 Black Hat World.com
 Contact form 7
 Wordpress SEO by Yoast
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