As the technology is increasing, E- commerce stores is harnessing new techniques and facilities in order to make online selling and online shopping a lot more Efficient and fun. There have been great developments mainly in the field of-
1. E- Commerce Trends -2014
As the technology is increasing, E- commerce stores is
harnessing new techniques and facilities in order to
make online selling and online shopping a lot more
Efficient and fun. There have been great developments
mainly in the field of-
E- Commerce Trends -2014
Mobile
Social Networking
Big Data
Analytics
Better Customer Service
4. Importance of Mobile Marketing
● Location based marketing is one great reason why
most of the companies are trying to build their E-
commerce presence on mobile.
● It is very essential todevelop a site that is optimized
for any type of mobile device
● Also the process of buying should bestream lined in
such a way that it requires only a couple of steps
with no lengthy forms to fill out.
5. Mobile Advertising
● Mobile optimized, not just mobile friendly
● A number of mobile store owners are advertising
their products and services on mobile .
● Most of branded E-commerce stores are investing a
large amount on mobile – Ads.
● It helps in reaching a large number of mobile users
as possible.
● Also, video mobile ads is going viral on social
networks.
6.
7. Rise of Long form of Content
● E-commerce marketers to create better, advanced,
unique and more targeted content.
● Rise of long form of content that is more closely
related to products and services offered by the
stores.
● Easy – availability of analytics and data that helps in
the creation of more data based content.
9. More Social & Search Ads
● Targeted social media ads are more effective.
This helps in driving a large PPC ads in small
and large E- commerce companies.
● It is actually a method of gaining more traffic
and attention