1. Prosperio
Agency Survey - July 2013
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2. ABOUT OUR SURVEY
Prosper.io recently conducted a nationwide survey of media agency employees,
ranging from assistant media planners to C-level executives.What follows are
some of our key findings.
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3. HYBRID PLANNING IS IN.
58%
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of media investment professionals plan and
buy digital media and at least one other
traditional medium
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4. TOP 3 CHALLENGES
1 Client Management
2 Time Management
3 Measurement
Q:What are the top three challenges that you face in your job?
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5. CLIENT MANAGEMENT
“ Limited information provided by the clients in briefs. ”
“ Clients constantly changing their minds. ”
“ Lack of client communication. ”
“ Lack of direction, goals and budget from clients. ”
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6. TIME MANAGEMENT
“ Meeting very tight deadlines. ”
“ Not enough time. ”
“ Minimizing time spent on updating documents
and entering data. ”
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7. MEASUREMENT
“ Tying media campaigns to sales performance. ”
“ Measuring effectiveness of different strategies. ”
“ Finding the right metric to measure media. ”
“ Justifying digital media investment. ”
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8. +
8
hours to compile incoming responses
17
21
38
hours to build and send out an RFP
hours spent on average before
planners can evaluate a proposal
RFP’STAKETIME.
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9. 9
31% use a proprietary agency tool in the
RFP process
BUTTOOLS HELP.
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100% of these users found the tools to be at
least somewhat helpful
50%
of media investment professionals are open
to using a new tool to streamline the RFP
process

10. Questions? Comments?
Send them our way.
hello@prosper.io
(More about what we do on the next page.)
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11. Say hello to the Smart RFP.
Centralized
All of your organization’s RFP’s and proposals sit in one central
location. No more clogged inboxes and email thread searching.
Insightful
Prosper.io analyzes proposals on a line-item level, providing
deeper insights beyond just overall eCPM’s. Easily compare
pricing by strategy and media type across all current and
historical proposals.
Predictive
See media demand in advance across your entire organization
and negotiate better deals collectively.
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For more information, please contact:
Henry Lau - Business Development
henry@prosper.io
323.350.6972
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