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Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
Prooflink online loyalty Emerce Engage
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Prooflink online loyalty Emerce Engage

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Best Practises in social & online loyalty. Hoe maak je een goed social rewarding systeem.

Best Practises in social & online loyalty. Hoe maak je een goed social rewarding systeem.

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  • 1. Online Loyalty Platform Best practises in social loyalty www.prooflink.com donderdag 12 december 13
  • 2. Online loyalty & Engagement platform www.prooflink.com donderdag 12 december 13
  • 3. Team • Competitors • Current customers www.prooflink.com donderdag 12 december 13
  • 4. Team • Competitors • Current customers www.prooflink.com donderdag 12 december 13
  • 5. Team • Competitors • Current customers www.prooflink.com donderdag 12 december 13
  • 6. www.prooflink.com donderdag 12 december 13
  • 7. www.prooflink.com donderdag 12 december 13
  • 8. Terug naar de vorige eeuw... www.prooflink.com donderdag 12 december 13
  • 9. Terug naar de vorige eeuw... www.prooflink.com donderdag 12 december 13
  • 10. Aan nieuwe klanten www.prooflink.com donderdag 12 december 13
  • 11. Aan nieuwe klanten www.prooflink.com donderdag 12 december 13
  • 12. Aan nieuwe klanten www.prooflink.com donderdag 12 december 13
  • 13. www.prooflink.com donderdag 12 december 13
  • 14. Nieuwsbrieven www.prooflink.com donderdag 12 december 13
  • 15. www.prooflink.com donderdag 12 december 13
  • 16. www.prooflink.com donderdag 12 december 13
  • 17. Aan nieuwe klanten www.prooflink.com donderdag 12 december 13
  • 18. Terwijl iedereen weet.. www.prooflink.com donderdag 12 december 13
  • 19. 20% loyale klanten www.prooflink.com donderdag 12 december 13
  • 20. 80% omzet www.prooflink.com donderdag 12 december 13
  • 21. Loyalty 3.0 www.prooflink.com donderdag 12 december 13
  • 22. Loyalty 3.0 Beloon meer en beloon leuker www.prooflink.com donderdag 12 december 13
  • 23. Loyaliteit www.prooflink.com donderdag 12 december 13
  • 24. Wat is Loyaliteit www.prooflink.com donderdag 12 december 13
  • 25. Gunnen www.prooflink.com donderdag 12 december 13
  • 26. Gunnen Terug komen www.prooflink.com donderdag 12 december 13
  • 27. Gunnen Terug komen Aanbevelen www.prooflink.com donderdag 12 december 13
  • 28. Gunnen Terug komen Aanbevelen Reclame? www.prooflink.com donderdag 12 december 13
  • 29. Meer dan ergens iets Kopen www.prooflink.com donderdag 12 december 13
  • 30. Meer dan ergens iets Kopen > www.prooflink.com donderdag 12 december 13
  • 31. The Social Web www.prooflink.com donderdag 12 december 13
  • 32. The Social Web www.prooflink.com donderdag 12 december 13
  • 33. The Social Web www.prooflink.com donderdag 12 december 13
  • 34. Loyal actions www.prooflink.com donderdag 12 december 13
  • 35. www.prooflink.com donderdag 12 december 13
  • 36. www.prooflink.com donderdag 12 december 13
  • 37. www.prooflink.com donderdag 12 december 13
  • 38. Loyalty 3.0 www.prooflink.com donderdag 12 december 13
  • 39. Loyalty 3.0 Beloon meer en beloon leuker www.prooflink.com donderdag 12 december 13
  • 40. www.prooflink.com donderdag 12 december 13
  • 41. www.prooflink.com donderdag 12 december 13
  • 42. www.prooflink.com donderdag 12 december 13
  • 43. Meer aandacht voor bestaande klanten www.prooflink.com donderdag 12 december 13
  • 44. www.prooflink.com donderdag 12 december 13
  • 45. Wat maakt online loyalty www.prooflink.com donderdag 12 december 13
  • 46. Points Rewards Multichannel www.prooflink.com donderdag 12 december 13
  • 47. Exclusiviteit vs massa • Kwalititatieve acties • Quests • Ultiem fan-zijn (Tattoo) • #iweargsus www.prooflink.com donderdag 12 december 13
  • 48. Make it fun! • Social mechanics - Status • Game mechanics - Points etc • Victory! - Win! • Team-up - Spaar met vrienden • Discovery - Gevonden! • Tijdgebonden - Sprints www.prooflink.com donderdag 12 december 13
  • 49. Maak rewards divers www.prooflink.com donderdag 12 december 13
  • 50. Product rewards www.prooflink.com donderdag 12 december 13
  • 51. Cash rewards www.prooflink.com donderdag 12 december 13
  • 52. Emotional premiums www.prooflink.com donderdag 12 december 13
  • 53. Giveaways www.prooflink.com donderdag 12 december 13
  • 54. Rewards • Creer laaghangend fruit • Biedt keuze • Gebruik loterijen • “Little acts of kindness” Copyright Joris Veger (Heinz) www.prooflink.com donderdag 12 december 13
  • 55. www.prooflink.com donderdag 12 december 13
  • 56. g-sus.com www.prooflink.com donderdag 12 december 13
  • 57. www.prooflink.com donderdag 12 december 13
  • 58. www.prooflink.com donderdag 12 december 13
  • 59. www.prooflink.com donderdag 12 december 13
  • 60. www.prooflink.com donderdag 12 december 13
  • 61. G-sus • It’s the product stupid • Weekwinnaars FTW • Badges are fun • Emotional premiums www.prooflink.com donderdag 12 december 13
  • 62. www.prooflink.com donderdag 12 december 13
  • 63. Giveaways www.prooflink.com donderdag 12 december 13
  • 64. Friend invite www.prooflink.com donderdag 12 december 13
  • 65. !!! www.prooflink.com donderdag 12 december 13
  • 66. De Bijenkorf • Inbound clicks gegenereerd • Facebook page likes • Loterijen houden het spannend • “Little acts of kindness” www.prooflink.com donderdag 12 december 13
  • 67. Design Optimize Implement Evaluate www.prooflink.com donderdag 12 december 13
  • 68. Cijfers www.prooflink.com donderdag 12 december 13
  • 69. 2,1X meer shares www.prooflink.com donderdag 12 december 13
  • 70. 33% meer activiteit www.prooflink.com donderdag 12 december 13
  • 71. 2X timespent www.prooflink.com donderdag 12 december 13
  • 72. 20% herhaal aankopen www.prooflink.com donderdag 12 december 13
  • 73. Learnings ✓ Het proces is leuker dan het doel ✓ Fanbase is breder dan gedacht ✓ Daag uit ✓ Wees niet bang www.prooflink.com donderdag 12 december 13

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