Atish Chattopadhyay

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atish chattopadhyay retail shopper marketing dr atish s.p. jain marketing spjimr sp jain pgdm spjimr retail marketing profatishspeaks marketing retail in india retail organized retail in india retail in emerging economies retailing in india customer relationship management marketing strategy for developing country small business india

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A Study of Marketing Strategies of Selected Tiny and Small Scale Bakeries in Kolkata

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Retail shopper marketing - Course Outline

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Standing up to Goliaths: How Small Traditional Stores Influence Brand Choices in India

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Extracting factors to investigate Consumer attitudes Using SPSS

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Small Business Success – Case of Sugar & Spice in Kolkata

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Shopper Perceptions in the face of global competition – Case of Shopping Centers of Kolkata, India

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Factors Leading to Brand Sales – Tracking the Consumers of the Bakery Chains of Kolkata

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User Perception of the Retail Loyalty Programs in the City of Kolkata, India

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Mahindra and Mahindra Case Study

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Successful Bakery Retailing – Case of Monginis in Kolkata

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Marketing Challenges for Small Businesses

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Developing a Mall in a Tier-3 City: Case of CETL in Jalgaon

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A study of the perception of mall shoppers in the city of Kolkata, India

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Segmenting Customers for Effective CRM – A Data Mining Approach using Billing and Loyalty Card Data of a Leading Retail Chain of Kolkata, India

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Mining Loyalty Card Data for Increased Competitiveness: Case of a leading Retail Store of Kolkata, India

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Importance of appropriate marketing strategies for sustainability in a developing country: Case of bakery chains in India

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