The global elevator and escalator (E&E) market comprises three main segments. For more mail: vikas@konceptanalytics.com

1. Global Elevator and Escalator Market Report
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2015
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2. Executive Summary
Elevator is a type of vertical transport equipment that efficiently moves people or goods between floors or levels of a building, vessel or any
other structure. The major product segments of elevators are gearless, geared hydraulic and machine-room-less elevators. Whereas an
escalator is a moving staircase or a conveyor transport device for carrying people between floors of a building.
The global elevator and escalator (E&E) market comprises three main segments: New equipment, Modernization and Maintenance. Globally,
half of the people are migrating from rural areas to urban areas, with rapid urbanization in emerging nations like China, India, and Middle East
the demand for new equipment will surge in the years to come. In mature markets like US and Europe, cities and buildings are growing older
and hence needs to be upgraded or modernized. Modernization is in itself a complex process but ensures safety and accessibility. For
smooth movement of people inside and between the buildings, the equipment is to be maintained on a regular basis. There lies a huge
growth opportunity in the maintenance segment.
The key trends observed in the market include sustainable urbanization, elevator and escalator technologies transforming the buildings. But
there are certain challenges too which include pricing pressures, safety and environmental issues and availability of skilled workforce. The
market’s main growth drivers include accelerating urbanization, growing GDP, aging of installed base, demographic changes and growing
green building market.
The report provides a comprehensive study of E&E market globally. The industry comprises few large players such as UTC-Otis, KONE,
Schindler and ThyssenKrupp. All these companies have been profiled in the present report highlighting their key financials and business
strategies for growth.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the
industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to
determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or
predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
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3. The key trends of the industry are sustainable urbanization and innovative elevator and escalator
technologies.
 The global elevator and escalator (E&E) market is estimated to be
of worth US$... billion (EUR … billion) in 2014, an increase of …%
from US$... billion (EUR … billion) in 2013. The market has been
growing at a CAGR of over …% from 2006 to 2014.
 The global E&E market is divided into three segments i.e.
Maintenance, New Equipment and Modernization markets.
Maintenance market accounts for about …% while new equipment
and modernization account for …% and …% of market
respectively as of 2014.
 In 2014, the global E&E market amounted to US$... billion on the
basis of revenue and US$... billion (EUR … billion) on the basis of
operating profit. On the basis of profit split in 2014, maintenance
market outside China accounted for the largest share of …% while
China new equipment market and modernization accounted for
…% and …% of the total profit earned by the industry.
Global E&E Market Share by Segments by Value (2014)
Global E&E Market by Value (2009-2014)
Global E&E Market Revenue and Profit Split (2014)
-15%
-10%
-5%
0%
5%
10%
15%
20%
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013 2014
US$Billion
Market Size Growth (%)
Maintenance New Equipment Modernization
0%
20%
40%
60%
80%
100%
120%
Revenue Profit
Maintenance Oustside China New Equipments Outside China
China Maintenance China New Equipment
Modernization

4. In Asia-Pacific, price competition intensified in the Chinese new equipment market.
 In terms of volume, the global E&E installed base is
estimated to be more than … million units in 2014, an
increase of …% from … million units in 2013. The global
E&E installed base has been growing at a CAGR of over
…% from 2009 to 2014.
 The global E&E new equipment market comprises ….
units in 2014, an increase of ….% from …. units in 2013.
The new units of elevator and escalator grew at a CAGR
of …% from 2009 to 2014.
 China is the largest market in Asia-Pacific region with its
total elevator and escalator installed base accelerating at
…% CAGR from 2000 to 2014, providing growth
opportunity for maintenance market. In consideration to
maintenance of E&E the concerned authorities of China
are increasingly focused on tightening regulations.
Global E&E New Equipment Market (2009-2014)
Global E&E Installed Base (2009-2014)
Chinese E&E Installed Base (2000, 2009-2014E)
0%
1%
2%
3%
4%
5%
6%
0
2
4
6
8
10
12
14
2009 2010 2011 2012 2013 2014
MillionUnits
Installed Units Growth (%)0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
2009 2010 2011 2012 2013 2014
Units
0
0.5
1
1.5
2
2.5
3
3.5
2000 2009 2010 2011 2012 2013 2014E
MillionUnits

5. The Middle East and Africa region lack the availability of skilled workforce.
 In 2014, Otis dominated the industry with …% of the market
share, immediately followed by Schindler with …% share.
KONE accounts for …% of the market share.
ThyssenKrupp accounts for …% of market share but
accounts for …% of market share in global elevator market
alone.
 In 2014, the global E&E maintenance market is estimated
to be much more fragmented with as many small third-party
players. Otis continues to lead with …% of the market
share, followed by Schindler with …% share.
 Otis makes up …% of the market share. Kone along with
Giant Kone, a subsidiary of Kone in China, makes up …%
of the total market. ThyssenKrupp and Schindler make up
…% and …% of share. Japanese players- Mitsubishi,
Hitachi and Fujitec- have …%, …% and …% of market
share respectively.
Global E&E Maintenance Market Share by Company (2014E)
Global E&E Market Value Share by Company (2014)
Chinese E&E Market Share by Company by Volume (2014E)
Otis Schindler Kone
Thyssen Hitachi Fujitec
Shanghai Mitsibishi Others
Otis Schindler Thyssen Kone Others
Otis Mitsubishi Kone Hitachi Thyssen
Fujitec Giant Kone Schindler Yungtai Others

6. The demand for energy efficient solutions in E&E industry is driven by voluntary sustainability ratings and
national green building ratings.
• The elevator and escalator market is expected to continue to grow further in 2015 as well and in future also. China will remain the dominant market in
new equipment segment despite lower growth expectations for the Chinese economy as a whole. Besides China, India is expected to grow rapidly in
near future. The US new equipment market is expected to grow further while weak demand for new elevators and escalators are likely to continue in
Europe. The global elevator and escalator market value is forecasted to reach US$... billion in 2015, an increase of …% from US$... billion in 2014.
The global market is expected to grow at a CAGR of …% from 2014 to 2018, reaching US$... billion by 2018.
• In elevator and escalator new equipment market segment, Asia-Pacific is expected to dominate in 2015, with most of the demand coming from China.
In the Europe, Middle East and Africa region, the market will be at same level. In Central and North Europe, the market is expected to grow slightly
while it will remain weak in South Europe in 2015.
• The modernization market on the other hand is expected to remain stable in Europe as prior year, but might grow in North America and Asia-Pacific in
2015. This will increase the global modernization markets as a whole. The maintenance market is also estimated to grow across all segments of all
countries in 2015.
Global E&E Market Value Forecast (2013-2018F)
0%
1%
2%
3%
4%
5%
6%
7%
8%
0
10
20
30
40
50
60
70
80
90
100
2013 2014 2015F 2016F 2017F 2018F
US$Billion
Market Size Growth (%)

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Vikas Gupta
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