Assignment 2:Before you enter the store:Does the store draw you in? If so, how?Exclusivity. It was a natural market speciality.Is the door open or closed?ClosedHow big is the sign lettering and in what font?Big, passers by cant miss.What does it tell you about the store?Environmental/Nature friendlyEnvironment:What is the color scheme of the store? How does this affect you?Red and white(Green themed)What type of floor does the store have? How does this effect the environment?Both,concrete and carpetedHow high is the ceiling? How does this feel?HighHow brightly lit is the store? How does this affect you?Pretty bright. Went after dark, so i could tell the difference.How loud is the environment?Very quietWhat is causing the noise?N/aIs there music playing? If so, does it fit the environment?NoIs the store warm or cold?Warm for a cold day out.Is the store crowed with merchandise or is it sparse?Crowded with merchandise.
Does the store have a distinctive smell?NoWhere is the cash register located?Right by the cashier.How visible is the store security?No veryHow long do you want to stay in this store?DependsDoes the environment influence the perceived value of the merchandise?YesPersonnel:How long does it take before a sales person initiates contact?Less than a minuteDoes the salesperson have a script to follow with each customer?NoDoes the salesperson treat different customers differently?NoWhat is the ratio of salespeople to customers?1:4What age and gender are the employees?Mid 20s, female.Are the salespeople using the store products?Yes, some of themDo the salespeople have a uniform?NoDo the salespeople match the stores image?Yes
Products:What is the first product that you notice?Ice cream/refridgerated drinksIs there a central display table with featured products?YesWhere are items that are “for sale” located in the store?Outside near the store banner or just as you enter the door.How are the products arranged? By function? By price? By color?FunctionAre there free samples or demonstrations?NoWhat products are at eye level?Wine,healthy snacks,healthy bread.What items in the store are in the least accessible locations?The store library(its a health/cooking receipe library)Where are the most and least expensive products located?Depends but on an average refridgerated products were expensive.Are the prices of the products easy to find?YesAre there impulse items near the cash register?Yes. Candy,Lip balm,gum etcCustomers:Are most customers alone or with someone else? What is the relationship?Mostly aloneWhat is the average age and gender of the customers?40
When a customer enters the store, do they tend to walk in the same path or direction?Yes initially but choose different aisles to after that.How long do customers stay in the store, on average?15 mins.Do customer touch the products? Is this encouraged?YesDo most customers appear to be on a mission or are they browsing?BothWhat percent of customers purchase products in the store?100%Other Observations:All the stores i went to had a haloween theme to it, some prominent and others not. In arestaurant, some prefered to take out compared to another one where people preferredto eat in. Another store(grocery) gave the customers freedom to wander and explorethe products without keeping an eye on you compared to another smaller store whereyou were kept an eye on.