1. Assignment 2:
Before you enter the store:
Does the store draw you in? If so, how?
Exclusivity. It was a natural market speciality.
Is the door open or closed?
Closed
How big is the sign lettering and in what font?
Big, passers by cant miss.
What does it tell you about the store?
Environmental/Nature friendly
Environment:
What is the color scheme of the store? How does this affect you?
Red and white(Green themed)
What type of floor does the store have? How does this effect the environment?
Both,concrete and carpeted
How high is the ceiling? How does this feel?
High
How brightly lit is the store? How does this affect you?
Pretty bright. Went after dark, so i could tell the difference.
How loud is the environment?
Very quiet
What is causing the noise?
N/a
Is there music playing? If so, does it fit the environment?
No
Is the store warm or cold?
Warm for a cold day out.
Is the store crowed with merchandise or is it sparse?
Crowded with merchandise.

2. Does the store have a distinctive smell?
No
Where is the cash register located?
Right by the cashier.
How visible is the store security?
No very
How long do you want to stay in this store?
Depends
Does the environment influence the perceived value of the merchandise?
Yes
Personnel:
How long does it take before a sales person initiates contact?
Less than a minute
Does the salesperson have a script to follow with each customer?
No
Does the salesperson treat different customers differently?
No
What is the ratio of salespeople to customers?
1:4
What age and gender are the employees?
Mid 20s, female.
Are the salespeople using the store products?
Yes, some of them
Do the salespeople have a uniform?
No
Do the salespeople match the stores image?
Yes

3. Products:
What is the first product that you notice?
Ice cream/refridgerated drinks
Is there a central display table with featured products?
Yes
Where are items that are “for sale” located in the store?
Outside near the store banner or just as you enter the door.
How are the products arranged? By function? By price? By color?
Function
Are there free samples or demonstrations?
No
What products are at eye level?
Wine,healthy snacks,healthy bread.
What items in the store are in the least accessible locations?
The store library(its a health/cooking receipe library)
Where are the most and least expensive products located?
Depends but on an average refridgerated products were expensive.
Are the prices of the products easy to find?
Yes
Are there impulse items near the cash register?
Yes. Candy,Lip balm,gum etc
Customers:
Are most customers alone or with someone else? What is the relationship?
Mostly alone
What is the average age and gender of the customers?
40

4. When a customer enters the store, do they tend to walk in the same path or direction?
Yes initially but choose different aisles to after that.
How long do customers stay in the store, on average?
15 mins.
Do customer touch the products? Is this encouraged?
Yes
Do most customers appear to be on a mission or are they browsing?
Both
What percent of customers purchase products in the store?
100%
Other Observations:
All the stores i went to had a haloween theme to it, some prominent and others not. In a
restaurant, some prefered to take out compared to another one where people preferred
to eat in. Another store(grocery) gave the customers freedom to wander and explore
the products without keeping an eye on you compared to another smaller store where
you were kept an eye on.