Promotion and branding with mobile marketing and seo

1,345 views

Published on

Presentation on using mobile applications to brand and improve your companies marketing efforts by Zarko Zivkovic at BizBuzz 2011 conference.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,345
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Promotion and branding with mobile marketing and seo

  1. 1. Promotion and Branding with Mobile Marketing and SEO Žarko Živković
  2. 2. • Advancement of Mobile Technology• 5.3 billion mobile users• 1.2 billion uses internet• 1 of 7 searches comes from mobile phones• 2013 peak of mobile applications• 2014 more users access internet via mobile devices than desktop devices
  3. 3. Predictions for 2012
  4. 4. 1. Money Transfer2. Location Based Services3. Search4. Surfing5. Health Care6. Shopping7. Advertising8. Instant Communication9. Music
  5. 5. Shopping using Mobile Devices
  6. 6. Branding Using Mobile Applications
  7. 7. Basics of Creating an Application
  8. 8. • Application Usability• Uniqueness• Promotion and Branding• Maintenance
  9. 9. Branding through Mobile Applications
  10. 10. • Development for a known market• Brending within application• Offers• Website linked – Products and services• Social sharing enabled
  11. 11. SEO Implementation
  12. 12. • Online branding and promotion• Using applications for link building• Review sites and blogs• Tool and app directories• Free version (if you offer a paid one)• Cross promotion with other applications• Facebook page and Twitter profile• YouTube vides• Banner wallpapers with a generated copy code
  13. 13. Benefits of Using Mobile Apps for SEO and Branding
  14. 14. • Local Marketing• Access to all verticals of the market• Always accessible to the user• Easy access to analytics• Great potential for viral marketing• Place to grow• Effective form of marketing• Potential to expand to a new market
  15. 15. dejanseo.com.au

×