3. ABOUT THE BOOK
ABOUT THE AUTHOR
STORYLINE
GOOD NEWS – BAD NEWS
MANAGEMENT MANTRAS
CHANGING AND SUCCEEDING
ROLE OF THINKING AND FEELING
MANAGEMENT INSIGHT
COMMUNICATION INSIGHT
CONCLUSION
RECOMMENDATIONS
4. THE BOOK IS A FABLE AND ILLUSTRATES
HOW A GROUP OF PENGUINS, IN ADVERSE
CONDITIONS, TAKE THE STEPS, SEEMINGLY
WITHOUT KNOWING
THE AIM OF THE BOOK IS TO DRAW ON THE
INCREDIBLE POWER OF STORIES/ STORY
TELLING, TO INFLUENCE BEHAVIOUR OVER
TIME – MAKING INDIVIDUALS AND THEIR
GROUPS MORE COMPETENT IN HANDLING
CHANGE AND PRODUCING BETTER
RESULTS
5. AUTHOR: JOHN KOTTER and HOLGER
RATHGEBER
ARTWORK: PETER MUELLER
PUBLISHERS: PAN MACMILLAN
YEAR OF PUBLISHING: 2006
PUBLISHED IN INDIA BY: GOPSONS PAPERS
LTD
NO OF PAGES: 147
PRICE: RS 225.00
6. JOHN KOTTER
- LEADERSHIP AND CHANGE GURU AT HARVARD BUSINESS
SCHOOL
- AUTHORED 11 BOOKS
-GIVES SPEECHES AND SEMINARS AT HARVARD AND AROUND
THE WORLD
- LIVES IN CAMBRIDGE, MASSACHUSETTS
HOLGER RATHGEBER
- MODERN GLOBAL MANAGER
- WORKS FOR BECTON DICKINSON, ONE OF THE WORLD’S
LEADING MEDICAL TECHNOLOGY COMPANY
- BELONGS TO FRANKFURT, GERMANY
- SPENT HIS INITIAL YEARS IN ASIA
- LIVES IN NEW YORK, US
7. FABLE ABOUT A COLONY OF PENGUINS, WHO WAS
LIVING IN A FROZEN ANTARCTIC ON AN ICEBERG
DISCOVERED THAT THE ICEBERG IS MELTING AND
MIGHT BREAK APART, WHICH MAY ENDANGER THE
LIVES OF THE ENTIRE COLONY
A BIG PROBLEM AT HAND BUT NO TANGIBLE SOLUTION
IN SIGHT
LEARNT ABOUT MIGRATING TO A SAFER PLACE, FROM A
SEAGULL. A NOMAD COLONY….FREE……WITH NO FIXED
HOME….MOVE TO SAFER PLACES FREQUENTLY
LOUD VOICES OF SUPPORT, INDIFFERENCE AND
PROTEST
NOTWITHSTANDING, SCOUTS SET OUT TO FIND A
SAFER PLACE.
NEW ICEBERG IDENTIFIED AND MAPPED BY THE SCOUTS
– LOGISTICS AND ADMIN WORKED OUT, TO MOVE THE
COLONY
ALL MOVED OUT IN TIME TO A NEW SAFE LOCATION
8. GOOD – ENTHUSIASM AMONG THE CORE
GROUP OF MEMBERS
MOSTLY GOOD – MOST MEMBERS EVINCED
INTEREST FOR AN ALTERNATE LOCATION
NOT SO GOOD – FEW SEEMED TO BE
FORECASTING STORMS, CURRENTS AND
UNCERTAINTY ALL OVER
MYSTERIOUS – A FEW YOUNG ONES STARTED
HAVING SCARY DREAMS
NOT MYSTERIOUS - NOT HELPFUL – SET OF
FEW INDIFFERENT ONES
9. CREATING A SENSE OF URGENCY TO DEAL WITH A
PROBLEM
PUTTING A CAREFULLY SELECTED GROUP IN
CHARGE OF GUIDING THE CHANGE
FINDING A SENSIBLE VISION OF A BETTER FUTURE
COMMUNICATING THE VISION, SO OTHERS
WOULD UNDERSTAND AND ACCEPT IT
REMOVING AS MANY OBSTACLES TO ACTION, AS
WAS PRACTICAL
CREATING INITIAL SUCCESSES QUICKLY
NOT LETTING UP, UNTIL A NEW WAY OF LIFE WAS
FIRMLY ESTABLISHED, AND
FINALLY, ENSURED THAT THE CHANGES WOULD
NOT BE OVERCOME BY STUBBORN, HARD-TO-DIE
TRADITIONS
10. THE POWER OF A FABLE LIES IN HELPING YOU ACT
SMARTER: PRODUCING
MORE, ACHIEVEMENTS, LESS CONFUSION, LOWER
STRESS AND A GENERAL SENSE OF BEING IN
CONTROL THROUGH UNDERSTANDING
PEOPLE FROM ENGINEERS TO
EXECUTIVES, HOMEMAKERS TO
PASTORS, STUDENTS TO RETIREES HAVE
CONSCIOUSLY USED THE PENGUIN WAY, TO
ACHIEVE WHAT THEY WANT, AND WHAT THEIR
ORGANISATIONS NEED
11. THINKING DIFFERENTLY CAN HELP CHANGE
BEHAVIOUR AND LEAD TO BETTER RESULTS
- COLLECT DATA, ANALYSE IT
- PRESENT THE INFORMATION LOGICALLY TO CHANGE
PEOPLE’S THINKING
- CHANGED THINKING, IN TURN, CAN CHANGE BEHAVIOUR
FEELING DIFFERENTLY CAN CHANGE
BEHAVIOR MORE, AND LEAD TO EVEN BETTER
RESULTS
- CREATE SURPRISING, COMPELLING, AND, IF
POSSIBLE, VISUAL EXPERIENCES
- THE EXPERIENCES CHANGE HOW PEOPLE FEEL ABOUT A
SITUATION
- A CHANGE IN FEELINGS CAN LEAD TO A SIGNIFICANT
CHANGE IN BEHAVIOUR
12. SET THE STAGE
- CREATE A SENSE OF URGENCY
- PULL TOGETHER THE GUIDING TEAM
DECIDE WHAT TO DO
- DEVELOP THE CHANGE, VISION AND STRATEGY
MAKE IT HAPPEN
- COMMUNICATE FOR UNDERSTANDING AND BUY
IN
- EMPOWER OTHERS TO ACT
- PRODUCE SHORT–TERM WINS
- DON’T LET UP
MAKE IT STICK
- CREATE A NEW CULTURE
13. STORY ILLUSTRATES THE ROLE & IMPORTANCE OF
A GOOD COMMUNICATION IN AN ORGANISATION
THE COMMUNICATION MAYBE IN THE FORM OF A
DISCUSSION, WHICH CAN BE INFORMAL OR
FORMAL, IN-TRAINING PROGRAMMES, AS A PART
OF ON-THE-JOB MEETINGS, OR WITH FRIENDS OR
FAMILIES.
COMMUNICATION FACILITATES THE PROCESS AND
MAKES IT LESS CONFUSING/ THREATENING
BENEFICIAL FROM BOTH THE INDIVIDUAL AND
PROJECT TEAMS’ POINT OF VIEW
TOOL TO STIMULATE DISCUSSION, WORK OUT
ALTERNATIVES AND ARRIVE AT A SOLUTION
14. HANDLE THE CHALLENGE OF CHANGE
WELL, AND YOU CAN PROSPER GREATLY.
HANDLE IT POORLY, AND YOU PUT YOURSELF
AND OTHERS AT RISK
ALL TOO OFTEN PEOPLE AND ORGANIZATIONS
DON’T SEE THE NEED FOR CHANGE. THEY
DON’T CORRECTLY IDENTIFY WHAT TO DO, OR
SUCCESSFULLY MAKE IT HAPPEN, OR TO MAKE
IT STICK. BUSINESSES DON’T. SCHOOL
SYSTEMS DON’T. NATIONS DON’T
JUST THINK AND WE FIND THAT THERE ARE
MELTING ICEBERGS/ ICEBERGS VULNERABLE
TO MELTING, ALL OVER THE PLACES
15. THE BOOK DOES AN EXCELLENT JOB OF
COMMUNICATING IN A SIMPLE AND
HUMOUROUS WAY, THE KEY
CHALLENGES OF LEADING & MAKING A
CHANGE
STRONGLY RECOMMENDED FOR
READING BY ONE & ALL
MUST READ FOR MANAGEMENT
PROFESSIONALS
