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Conceptual framework
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Conceptual framework

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At the moment thinking about how society influence customers and that customer insights lead to a culture of passion wich creates experience. This experience will go back to society as shared …

At the moment thinking about how society influence customers and that customer insights lead to a culture of passion wich creates experience. This experience will go back to society as shared value.

A company that shares value with the whole society triggers share of heart instead of share of wallet which extends the customer life time value.

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  • 1. CONCEPTUAL FRAMEWORK SHARED VALUE
    EXPERIENCE
    Share of heart
    SharedValue
    Customerinsights
    CustomerJourney
    Customer
    Society

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