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Conceptual framework

The document discusses a conceptual framework centered around shared value and customer experience. It emphasizes the importance of understanding customer insights and the customer journey in relation to societal impact. The integration of these concepts aims to enhance both business value and social value.

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CONCEPTUAL FRAMEWORK SHARED VALUEEXPERIENCEShare of heartSharedValueCustomerinsightsCustomerJourneyCustomerSociety

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Conceptual framework

  • 1.
    CONCEPTUAL FRAMEWORK SHARED VALUEEXPERIENCEShare of heartSharedValueCustomerinsightsCustomerJourneyCustomerSociety