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CONFIDENTIAL FOR CLIENT
GOING GLOBAL WITH YOUR
AFFILIATE PROGRAMME, THE RIGHT
WAY
2
ROBERT GLAZER
Founder & Managing Director
Acceleration Partners
TIJS VAN SANTEN
Chief Revenue Officer
Impact Radius
DAVE NAFFZIGER
CEO
Brand Verity
HANAN MAAYAN
Founder
Trackonomics
TRENDS & OPPORTUNITIES
• Increased global
coordination among
international brands
• Adoption of global shopping
cart solutions
• More global affiliates and
partner opportunities
• Brands looking for more
performance-based bottom
of the funnel opportunities
3
AFFILIATE PROGRAMMES GLOBALLY
4
NETWORKS HAVE DIFFERENT CAPABILITIES &
COVERAGE
5
AGENCIES ARE FRAGMENTED & REGIONAL
6
SOME “INTERNATIONAL” OFFICES ARE VERY SMALL
7
OTHERS CAN BE MISLEADING
8
Can you do
affiliate marketing?
GOING GLOBAL THE SMART WAY
9
CHICAGO GERMANY NEW ZEALAND
Multiple airlines working as one team
Seamless check-in, baggage handling and
transfers
CHALLENGES
• Local market nuances
(recruiting, language,
culture)
• Technology and reporting
• Compliance requirements
vary greatly between
countries
• Affiliate as a launch strategy
can be difficult
• Global account coordination
10

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Create - Day 1 - 09:00 - "Going Global with Your Affiliate Programme, The Right Way"

Editor's Notes

  1. This can be done, but I would not call it a real presence in the market
  2. Larger multi channel agencies use their real estate and pull someone over from the display team to be the affiliate contact in that region.
  3. Buy a ticket from one vendor, usually where you are originating and it’s a seamless experience but it’s a network.