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Introductory presentation for the Enroll Michigan campaign, a joint initiative focused on enrolling uninsured children in low-cost or free health insurance.

Introductory presentation for the Enroll Michigan campaign, a joint initiative focused on enrolling uninsured children in low-cost or free health insurance.

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  • 1. 2011 Campaign to Enroll Children in Low-Cost and Free Health Insurance Programs
  • 2.
    • The Enroll Michigan campaign is a collaborative project aimed at reducing the number of uninsured children in Michigan and increase access to health care.
    • Primary Organizational Partners:
      • Michigan Primary Care Association
      • Michigan Health and Hospital Association
      • Middle Cities Education Association
    • Media / Advertising Partners:
      • Adams Outdoor Advertising
      • CBS Outdoor
      • Lamar
      • Comcast
      • D-Dot and SMART
      • 15 Radio Stations
  • 3.
    • Michigan Primary Care Association (MPCA)
      • MPCA promotes, supports, and develops comprehensive, accessible, and affordable community-based health care services for everyone in Michigan.
    • Michigan Health and Hospital Association (MHA)
      • MHA represents Michigan’s health systems and community hospitals and successfully advocates on behalf of hospitals and the patients they serve.
    • Middle Cities Education Association (MCEA)
      • MCEA is a consortium of more than 30 urban Michigan school districts formed out of a shared commitment to improving educational opportunities for the urban learner.
  • 4. Click Here to See A Map
  • 5.  
  • 6.
    • There are 172,000 uninsured children in Michigan.
      • If they held hands Michigan’s uninsured children would stretch 130 miles, fill 3,109 school buses and form 19,000 little league teams.
    • Nationwide, Michigan is ranked 30th for the well-being of children.
    • 19% of Michigan Children live in poverty.
      • Families living below 200 percent of poverty are three times as likely to be uninsured.
    • The majority of uninsured children qualify for Healthy Kids or MIChild!
  • 7.
    • Language
      • Phone-based is interpretation available 24/7.
    • Transportation
      • Over-the-phone is enrollment available to all.
    • Enrollment Process
      • Navigators complete the application in as little as 15 minutes.
      • Very little documentation is required.
    • Quality
      • Navigators are experienced and compassionate community members.
    • Follow-Up
      • Navigators follow-up with families to answer questions and provide support during the child’s year of coverage.
    • Lack of Knowledge
      • Significant campaign resources are dedicated to building awareness, spreading informational materials and advertising.
  • 8.
    • 98.9% of MPCA clients agree their enrollment specialist treated them with respect.
    • 96.7% of MPCA clients agree their enrollment specialist listened and understood their concerns.
    • 96.8% of MPCA clients agree their enrollment specialist answered their questions.
    • 97.9% of MPCA clients agree their enrollment specialist respected their privacy and confidentiality.
    • 98.9% of MPCA clients would recommend/refer others to MPCA for enrollment.
  • 9.
    • 93.5% of MPCA clients agree they received enough information and education on the health program(s) their child was enrolled in.
    • 91.4% of MPCA clients understand how to use the health services their child qualifies for.
    • 90.2% of MPCA clients understand what to do or who to contact to answer questions they may have in the future.
    • 82.6% of MPCA clients understand what to do to complete the yearly re-determination process to keep coverage for their child or how to ask for assistance in the process.
  • 10.
    • The MPCA enrollment process is formulated to make it easy for families to enroll
      • Enrollments can take place in-person or over-the-phone depending upon the family’s preference
      • Enrollments take less than 30 minutes to complete
      • Navigators complete all online forms for the family
      • Families need to submit very few verification documents / information if any
      • Families are given time to answer questions and Navigators educate parents on sources of care
      • MPCA performs at least one follow-up call with every family
  • 11.
    • Jazmine Steele, Wayne County
    • Alice Cullens, Oakland / Macomb Counties
    • Tonya Morris, Wayne/Macomb Counties
    • Michell Thompson, Genesee County
    • Erin Sloan-Turner, State-Wide
    • Aaron Seagraves, Jackson County
    • Tyra Holton, Kalamazoo / Berrien Counties
    • Natasha Robinson, Kalamazoo County
    • McLain McGrath, Berrien County
    • Lynette Mills, Ingham County
    • Maniesh Joshi, Metro Detroit
    • Ashley Calhoun, Metro Detroit
    • Michael Parton, Metro Detroit
    Accessible to Clients by Local or Cell Phone Number Listed Online, Based in Local Offices www.mpca.net/enroll.html
  • 12.
    • Boost awareness of health insurance programs available to low and middle income Michigan families.
    • Increase opportunities for families with uninsured children to learn more, interact with knowledgeable staff/volunteers and apply for health insurance.
    • Decrease the number of uninsured children in Michigan and increase access to quality care.
  • 13.
    • Engage schools and other local organizations and businesses to form enrollment partnerships.
    • Engage the media in promoting health insurance coverage for children.
    • Incentivize community members to refer friends and family with uninsured children.
    • Purchase advertising to encourage families to enroll their children.
  • 14.
    • Providing opportunities for families with uninsured children to connect with health insurance in local schools and other organizations is critical. Opportunities for organizational participation include:
      • Distributing free promotional materials to children and families
      • Placing an enrollment banner on your website
      • Including an article on enrollment in your newsletter
      • Displaying posters and information on health insurance at your location
      • Encouraging organizational staff and volunteers to participate in an on-site presentation or webinar to learn more about coverage options
      • Inviting Enroll Michigan navigators to on-site events for outreach and enrollment
  • 15.
    • State-wide and Local Press Conferences
      • State-wide kickoff in March
      • Local press conferences in August
    • Viewpoint Columns and Op-Ed Submissions
      • Scheduled for August and September
    • Radio Interview Tours
      • State-wide in March
      • Locally in August and September
    • News Releases
      • Began in March, will occur again in May/June and increase in August/September
  • 16.
    • As part of the Enroll Michigan campaign MPCA will incentivize community members within our targeted geographic area to refer friends and family with uninsured children to the campaign for enrollment.
    • Up to 1,000 $10 gift cards will be available to community members who can find and refer an eligible but uninsured child to the program.
  • 17.
    • Paid advertising will commence during the months of August and September through out southern lower Michigan
      • Outdoor advertising
        • Billboards by CBS, Adams and Lamar in targeted geographic areas
        • Public bus interior and bus shelter ads in Metro Detroit
      • Cable television advertising
        • On stations like MTV, BET, TLC, ABC Family, TBS, VH1, USA and TNT
      • Radio Advertising
        • Roughly 260 commercials per week across many different radio stations
  • 18.
    • Everything in the Enroll Michigan campaign drives families with uninsured children to call 2-1-1 to get connected to MPCA for enrollment
    • The campaign partners with 2-1-1 call specialists and call centers across the state to make referrals to local Community Navigators possible
    • 2-1-1 is accessible to all Enroll Michigan campaign target areas except Saginaw County, alternative arrangements have been made in the area
  • 19.
    • Enroll Michigan Website
      • www.enrollmichigan.com
    • Contact Information to Request Free Flyers and Posters
      • [email_address] or 517-827-0477
    • Website to Download Materials
      • http://www.mpca.net/freematerials.html
    • Contact Information for Local Navigators
      • www.mpca.net/enroll.html