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Enroll Michigan Campaign



Introductory presentation for the Enroll Michigan campaign, a joint initiative focused on enrolling uninsured children in low-cost or free health insurance.

Introductory presentation for the Enroll Michigan campaign, a joint initiative focused on enrolling uninsured children in low-cost or free health insurance.



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    Enroll Michigan Campaign Enroll Michigan Campaign Presentation Transcript

    • 2011 Campaign to Enroll Children in Low-Cost and Free Health Insurance Programs
      • The Enroll Michigan campaign is a collaborative project aimed at reducing the number of uninsured children in Michigan and increase access to health care.
      • Primary Organizational Partners:
        • Michigan Primary Care Association
        • Michigan Health and Hospital Association
        • Middle Cities Education Association
      • Media / Advertising Partners:
        • Adams Outdoor Advertising
        • CBS Outdoor
        • Lamar
        • Comcast
        • D-Dot and SMART
        • 15 Radio Stations
      • Michigan Primary Care Association (MPCA)
        • MPCA promotes, supports, and develops comprehensive, accessible, and affordable community-based health care services for everyone in Michigan.
      • Michigan Health and Hospital Association (MHA)
        • MHA represents Michigan’s health systems and community hospitals and successfully advocates on behalf of hospitals and the patients they serve.
      • Middle Cities Education Association (MCEA)
        • MCEA is a consortium of more than 30 urban Michigan school districts formed out of a shared commitment to improving educational opportunities for the urban learner.
    • Click Here to See A Map
      • There are 172,000 uninsured children in Michigan.
        • If they held hands Michigan’s uninsured children would stretch 130 miles, fill 3,109 school buses and form 19,000 little league teams.
      • Nationwide, Michigan is ranked 30th for the well-being of children.
      • 19% of Michigan Children live in poverty.
        • Families living below 200 percent of poverty are three times as likely to be uninsured.
      • The majority of uninsured children qualify for Healthy Kids or MIChild!
      • Language
        • Phone-based is interpretation available 24/7.
      • Transportation
        • Over-the-phone is enrollment available to all.
      • Enrollment Process
        • Navigators complete the application in as little as 15 minutes.
        • Very little documentation is required.
      • Quality
        • Navigators are experienced and compassionate community members.
      • Follow-Up
        • Navigators follow-up with families to answer questions and provide support during the child’s year of coverage.
      • Lack of Knowledge
        • Significant campaign resources are dedicated to building awareness, spreading informational materials and advertising.
      • 98.9% of MPCA clients agree their enrollment specialist treated them with respect.
      • 96.7% of MPCA clients agree their enrollment specialist listened and understood their concerns.
      • 96.8% of MPCA clients agree their enrollment specialist answered their questions.
      • 97.9% of MPCA clients agree their enrollment specialist respected their privacy and confidentiality.
      • 98.9% of MPCA clients would recommend/refer others to MPCA for enrollment.
      • 93.5% of MPCA clients agree they received enough information and education on the health program(s) their child was enrolled in.
      • 91.4% of MPCA clients understand how to use the health services their child qualifies for.
      • 90.2% of MPCA clients understand what to do or who to contact to answer questions they may have in the future.
      • 82.6% of MPCA clients understand what to do to complete the yearly re-determination process to keep coverage for their child or how to ask for assistance in the process.
      • The MPCA enrollment process is formulated to make it easy for families to enroll
        • Enrollments can take place in-person or over-the-phone depending upon the family’s preference
        • Enrollments take less than 30 minutes to complete
        • Navigators complete all online forms for the family
        • Families need to submit very few verification documents / information if any
        • Families are given time to answer questions and Navigators educate parents on sources of care
        • MPCA performs at least one follow-up call with every family
      • Jazmine Steele, Wayne County
      • Alice Cullens, Oakland / Macomb Counties
      • Tonya Morris, Wayne/Macomb Counties
      • Michell Thompson, Genesee County
      • Erin Sloan-Turner, State-Wide
      • Aaron Seagraves, Jackson County
      • Tyra Holton, Kalamazoo / Berrien Counties
      • Natasha Robinson, Kalamazoo County
      • McLain McGrath, Berrien County
      • Lynette Mills, Ingham County
      • Maniesh Joshi, Metro Detroit
      • Ashley Calhoun, Metro Detroit
      • Michael Parton, Metro Detroit
      Accessible to Clients by Local or Cell Phone Number Listed Online, Based in Local Offices www.mpca.net/enroll.html
      • Boost awareness of health insurance programs available to low and middle income Michigan families.
      • Increase opportunities for families with uninsured children to learn more, interact with knowledgeable staff/volunteers and apply for health insurance.
      • Decrease the number of uninsured children in Michigan and increase access to quality care.
      • Engage schools and other local organizations and businesses to form enrollment partnerships.
      • Engage the media in promoting health insurance coverage for children.
      • Incentivize community members to refer friends and family with uninsured children.
      • Purchase advertising to encourage families to enroll their children.
      • Providing opportunities for families with uninsured children to connect with health insurance in local schools and other organizations is critical. Opportunities for organizational participation include:
        • Distributing free promotional materials to children and families
        • Placing an enrollment banner on your website
        • Including an article on enrollment in your newsletter
        • Displaying posters and information on health insurance at your location
        • Encouraging organizational staff and volunteers to participate in an on-site presentation or webinar to learn more about coverage options
        • Inviting Enroll Michigan navigators to on-site events for outreach and enrollment
      • State-wide and Local Press Conferences
        • State-wide kickoff in March
        • Local press conferences in August
      • Viewpoint Columns and Op-Ed Submissions
        • Scheduled for August and September
      • Radio Interview Tours
        • State-wide in March
        • Locally in August and September
      • News Releases
        • Began in March, will occur again in May/June and increase in August/September
      • As part of the Enroll Michigan campaign MPCA will incentivize community members within our targeted geographic area to refer friends and family with uninsured children to the campaign for enrollment.
      • Up to 1,000 $10 gift cards will be available to community members who can find and refer an eligible but uninsured child to the program.
      • Paid advertising will commence during the months of August and September through out southern lower Michigan
        • Outdoor advertising
          • Billboards by CBS, Adams and Lamar in targeted geographic areas
          • Public bus interior and bus shelter ads in Metro Detroit
        • Cable television advertising
          • On stations like MTV, BET, TLC, ABC Family, TBS, VH1, USA and TNT
        • Radio Advertising
          • Roughly 260 commercials per week across many different radio stations
      • Everything in the Enroll Michigan campaign drives families with uninsured children to call 2-1-1 to get connected to MPCA for enrollment
      • The campaign partners with 2-1-1 call specialists and call centers across the state to make referrals to local Community Navigators possible
      • 2-1-1 is accessible to all Enroll Michigan campaign target areas except Saginaw County, alternative arrangements have been made in the area
      • Enroll Michigan Website
        • www.enrollmichigan.com
      • Contact Information to Request Free Flyers and Posters
        • [email_address] or 517-827-0477
      • Website to Download Materials
        • http://www.mpca.net/freematerials.html
      • Contact Information for Local Navigators
        • www.mpca.net/enroll.html