Enroll Michigan Campaign


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Introductory presentation for the Enroll Michigan campaign, a joint initiative focused on enrolling uninsured children in low-cost or free health insurance.

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Enroll Michigan Campaign

  1. 1. 2011 Campaign to Enroll Children in Low-Cost and Free Health Insurance Programs
  2. 2. <ul><li>The Enroll Michigan campaign is a collaborative project aimed at reducing the number of uninsured children in Michigan and increase access to health care. </li></ul><ul><li>Primary Organizational Partners: </li></ul><ul><ul><li>Michigan Primary Care Association </li></ul></ul><ul><ul><li>Michigan Health and Hospital Association </li></ul></ul><ul><ul><li>Middle Cities Education Association </li></ul></ul><ul><li>Media / Advertising Partners: </li></ul><ul><ul><li>Adams Outdoor Advertising </li></ul></ul><ul><ul><li>CBS Outdoor </li></ul></ul><ul><ul><li>Lamar </li></ul></ul><ul><ul><li>Comcast </li></ul></ul><ul><ul><li>D-Dot and SMART </li></ul></ul><ul><ul><li>15 Radio Stations </li></ul></ul>
  3. 3. <ul><li>Michigan Primary Care Association (MPCA) </li></ul><ul><ul><li>MPCA promotes, supports, and develops comprehensive, accessible, and affordable community-based health care services for everyone in Michigan. </li></ul></ul><ul><li>Michigan Health and Hospital Association (MHA) </li></ul><ul><ul><li>MHA represents Michigan’s health systems and community hospitals and successfully advocates on behalf of hospitals and the patients they serve. </li></ul></ul><ul><li>Middle Cities Education Association (MCEA) </li></ul><ul><ul><li>MCEA is a consortium of more than 30 urban Michigan school districts formed out of a shared commitment to improving educational opportunities for the urban learner. </li></ul></ul>
  4. 4. Click Here to See A Map
  5. 6. <ul><li>There are 172,000 uninsured children in Michigan. </li></ul><ul><ul><li>If they held hands Michigan’s uninsured children would stretch 130 miles, fill 3,109 school buses and form 19,000 little league teams. </li></ul></ul><ul><li>Nationwide, Michigan is ranked 30th for the well-being of children. </li></ul><ul><li>19% of Michigan Children live in poverty. </li></ul><ul><ul><li>Families living below 200 percent of poverty are three times as likely to be uninsured. </li></ul></ul><ul><li>The majority of uninsured children qualify for Healthy Kids or MIChild! </li></ul>
  6. 7. <ul><li>Language </li></ul><ul><ul><li>Phone-based is interpretation available 24/7. </li></ul></ul><ul><li>Transportation </li></ul><ul><ul><li>Over-the-phone is enrollment available to all. </li></ul></ul><ul><li>Enrollment Process </li></ul><ul><ul><li>Navigators complete the application in as little as 15 minutes. </li></ul></ul><ul><ul><li>Very little documentation is required. </li></ul></ul><ul><li>Quality </li></ul><ul><ul><li>Navigators are experienced and compassionate community members. </li></ul></ul><ul><li>Follow-Up </li></ul><ul><ul><li>Navigators follow-up with families to answer questions and provide support during the child’s year of coverage. </li></ul></ul><ul><li>Lack of Knowledge </li></ul><ul><ul><li>Significant campaign resources are dedicated to building awareness, spreading informational materials and advertising. </li></ul></ul>
  7. 8. <ul><li>98.9% of MPCA clients agree their enrollment specialist treated them with respect. </li></ul><ul><li>96.7% of MPCA clients agree their enrollment specialist listened and understood their concerns. </li></ul><ul><li>96.8% of MPCA clients agree their enrollment specialist answered their questions. </li></ul><ul><li>97.9% of MPCA clients agree their enrollment specialist respected their privacy and confidentiality. </li></ul><ul><li>98.9% of MPCA clients would recommend/refer others to MPCA for enrollment. </li></ul>
  8. 9. <ul><li>93.5% of MPCA clients agree they received enough information and education on the health program(s) their child was enrolled in. </li></ul><ul><li>91.4% of MPCA clients understand how to use the health services their child qualifies for. </li></ul><ul><li>90.2% of MPCA clients understand what to do or who to contact to answer questions they may have in the future. </li></ul><ul><li>82.6% of MPCA clients understand what to do to complete the yearly re-determination process to keep coverage for their child or how to ask for assistance in the process. </li></ul>
  9. 10. <ul><li>The MPCA enrollment process is formulated to make it easy for families to enroll </li></ul><ul><ul><li>Enrollments can take place in-person or over-the-phone depending upon the family’s preference </li></ul></ul><ul><ul><li>Enrollments take less than 30 minutes to complete </li></ul></ul><ul><ul><li>Navigators complete all online forms for the family </li></ul></ul><ul><ul><li>Families need to submit very few verification documents / information if any </li></ul></ul><ul><ul><li>Families are given time to answer questions and Navigators educate parents on sources of care </li></ul></ul><ul><ul><li>MPCA performs at least one follow-up call with every family </li></ul></ul>
  10. 11. <ul><li>Jazmine Steele, Wayne County </li></ul><ul><li>Alice Cullens, Oakland / Macomb Counties </li></ul><ul><li>Tonya Morris, Wayne/Macomb Counties </li></ul><ul><li>Michell Thompson, Genesee County </li></ul><ul><li>Erin Sloan-Turner, State-Wide </li></ul><ul><li>Aaron Seagraves, Jackson County </li></ul><ul><li>Tyra Holton, Kalamazoo / Berrien Counties </li></ul><ul><li>Natasha Robinson, Kalamazoo County </li></ul><ul><li>McLain McGrath, Berrien County </li></ul><ul><li>Lynette Mills, Ingham County </li></ul><ul><li>Maniesh Joshi, Metro Detroit </li></ul><ul><li>Ashley Calhoun, Metro Detroit </li></ul><ul><li>Michael Parton, Metro Detroit </li></ul>Accessible to Clients by Local or Cell Phone Number Listed Online, Based in Local Offices www.mpca.net/enroll.html
  11. 12. <ul><li>Boost awareness of health insurance programs available to low and middle income Michigan families. </li></ul><ul><li>Increase opportunities for families with uninsured children to learn more, interact with knowledgeable staff/volunteers and apply for health insurance. </li></ul><ul><li>Decrease the number of uninsured children in Michigan and increase access to quality care. </li></ul>
  12. 13. <ul><li>Engage schools and other local organizations and businesses to form enrollment partnerships. </li></ul><ul><li>Engage the media in promoting health insurance coverage for children. </li></ul><ul><li>Incentivize community members to refer friends and family with uninsured children. </li></ul><ul><li>Purchase advertising to encourage families to enroll their children. </li></ul>
  13. 14. <ul><li>Providing opportunities for families with uninsured children to connect with health insurance in local schools and other organizations is critical. Opportunities for organizational participation include: </li></ul><ul><ul><li>Distributing free promotional materials to children and families </li></ul></ul><ul><ul><li>Placing an enrollment banner on your website </li></ul></ul><ul><ul><li>Including an article on enrollment in your newsletter </li></ul></ul><ul><ul><li>Displaying posters and information on health insurance at your location </li></ul></ul><ul><ul><li>Encouraging organizational staff and volunteers to participate in an on-site presentation or webinar to learn more about coverage options </li></ul></ul><ul><ul><li>Inviting Enroll Michigan navigators to on-site events for outreach and enrollment </li></ul></ul>
  14. 15. <ul><li>State-wide and Local Press Conferences </li></ul><ul><ul><li>State-wide kickoff in March </li></ul></ul><ul><ul><li>Local press conferences in August </li></ul></ul><ul><li>Viewpoint Columns and Op-Ed Submissions </li></ul><ul><ul><li>Scheduled for August and September </li></ul></ul><ul><li>Radio Interview Tours </li></ul><ul><ul><li>State-wide in March </li></ul></ul><ul><ul><li>Locally in August and September </li></ul></ul><ul><li>News Releases </li></ul><ul><ul><li>Began in March, will occur again in May/June and increase in August/September </li></ul></ul>
  15. 16. <ul><li>As part of the Enroll Michigan campaign MPCA will incentivize community members within our targeted geographic area to refer friends and family with uninsured children to the campaign for enrollment. </li></ul><ul><li>Up to 1,000 $10 gift cards will be available to community members who can find and refer an eligible but uninsured child to the program. </li></ul>
  16. 17. <ul><li>Paid advertising will commence during the months of August and September through out southern lower Michigan </li></ul><ul><ul><li>Outdoor advertising </li></ul></ul><ul><ul><ul><li>Billboards by CBS, Adams and Lamar in targeted geographic areas </li></ul></ul></ul><ul><ul><ul><li>Public bus interior and bus shelter ads in Metro Detroit </li></ul></ul></ul><ul><ul><li>Cable television advertising </li></ul></ul><ul><ul><ul><li>On stations like MTV, BET, TLC, ABC Family, TBS, VH1, USA and TNT </li></ul></ul></ul><ul><ul><li>Radio Advertising </li></ul></ul><ul><ul><ul><li>Roughly 260 commercials per week across many different radio stations </li></ul></ul></ul>
  17. 18. <ul><li>Everything in the Enroll Michigan campaign drives families with uninsured children to call 2-1-1 to get connected to MPCA for enrollment </li></ul><ul><li>The campaign partners with 2-1-1 call specialists and call centers across the state to make referrals to local Community Navigators possible </li></ul><ul><li>2-1-1 is accessible to all Enroll Michigan campaign target areas except Saginaw County, alternative arrangements have been made in the area </li></ul>
  18. 19. <ul><li>Enroll Michigan Website </li></ul><ul><ul><li>www.enrollmichigan.com </li></ul></ul><ul><li>Contact Information to Request Free Flyers and Posters </li></ul><ul><ul><li>[email_address] or 517-827-0477 </li></ul></ul><ul><li>Website to Download Materials </li></ul><ul><ul><li>http://www.mpca.net/freematerials.html </li></ul></ul><ul><li>Contact Information for Local Navigators </li></ul><ul><ul><li>www.mpca.net/enroll.html </li></ul></ul>