3. bout us
N.O.W. by Pietro Gaeta & co.
Is an architecture and design company offering its selected international customers, services going from concept to
development of detailed design, from architecture to interior and furniture design.
The company is specialized in architecture and interior design with a long experience in retail design, hotel design,
industrial design. Thanks to our multidisciplinary exchange enriching thouts and creativity with new values.
Our company very often worked on projects of various dimension buildings, we also realized many interior design for
stores, hotels, luxury houses and villas and company representative buildings.
All these projects fall within the concept of “Total Design”.
Among the latest projects: a concept for the Boscolo Hotel Group, Mariella Burani Boutiques worldwide, the extension
and the refurbishment of a royal Family Palace in Abu Dhabi, the Mabro Stores in Italy and the show room in Milan and
Moscow.
Many of the works are published in Italian and international magazines and books.
> N.O.W. architecture & design lab _ milano
4. our
ervices
. Concept design
. Architecture and interior design for
..commercial and private building,
..hotels, stores, houses and villas.
. Renowation of existing buildings.
. Upgrade substainability
. Furniture design.
. Art Direction.
. Project management.
5. rojects
. Concept design for Boscolo Hotel Group, Nizza;
. Renowation interior design for,
Villa Guarracino Resort, Napoli;
. Concept Villa Roccachiara, Hotel e Residence, Como;
. Articoli Cafè, Magazzini Gum, Mosca;
. Boutiques Mariella Burani boutiques, worldwide;
. Extension and refurbishment for the Royal Palace in
Abu Dhabi;
. Mabro Show Room, Milano;
. Factory Store per Mabro, Grosseto;
. Renowation of Cave di Moleto - Monferrato.
> N.O.W. architecture & design lab _ milano
6. The architectural design and interior features that the
accommodation is an active member of the marketing plan
of the hotel and gives value to traveller.
spitality
The hospitality starts on the outside and
continues inside the building.
"From the time of check-in at the start, the
customer needs to feel satisfied much in
the physical, as in the emotional and
psychological. "
Emotionally rewarding, the optimal
conditions of hospitality should integrate
well with the highest demands of
functionality.
Villa Guarracino Resort – Napoli
7. bespoke
esign
Our design team, dynamic and attentive to the
continual evolution of the market, offers advice
based on the "tailoring" built on customer needs to
make improvements to the structure in terms of
image and efficiency!
Villa Guarracino Resort - Napoli
> N.O.W. architecture & design lab _ milano
11. Crowne Plaza - concept - Shanghai
> N.O.W. architecture & design lab _ milano
12. designing a
ultisensory experience
“expo bagno” – Milano 2006
13. "It 's growing number of people
who wish to spend holidays in accommodation
managed and ecologically friendly and healthy
buildings that promote physical and psychological fficiency
wellbeing. "
A sustainable building it’s carefull to practices that improve business
performance while protecting the environment, such as reducing energy
and water consumption, waste reduction.
ustainability
> N.O.W. architecture & design lab _ milano
17. Eco - Charme Hotel is the result of a mixed mode design,
where interior design and sustainability contribute to obtaining the maximum efficiency of the accommodation.
Hospitality, health, environmental sustainability, aesthetic quality:
The strong propensity of the NOW-lab design office to the high design highly specialized craft, give the
Our project is in designing high quality in the realization that, in a broader vision that includes
the use of innovative and technological solutions.
Sustainability today does not necessarily mean giving up certain aesthetic choices or comply with codes of
reference already known, we pursue the ideal of "Beautiful Sustainable, through continuous research and
the use of eco-compatible design and application of logical consistency.
> N.O.W. architecture & design lab _ milano
