Many people say they want to write a book—but few people know how, or lack the discipline to take it from start to finish. In today’s competitive book market, whether you choose a traditional publisher or self-publish, it’s not enough to be an author—one has to be an Authorpreneur. BookStar Business Ghostwriting + Development shows you how to start your Authorpreneur journey….

1. WWW.DESIGNDISCTRICTJA.COM 2121 ORANGE LANE, MIAMI 1234, FLORIDA
Business Ghostwriting + Development
Think. Ink. Lead. Ascend.
BOOKSTAR

2. HIRE MINDS
WWW.DESIGNDISCTRICTJA.COM 2121 ORANGE LANE, MIAMI 1234, FLORIDA
Many corporate
executives and
entrepreneurs have
knowledge to share
and/or a desire to
establish
themselves as
thought leaders.

3. THE BAR IS RAISED
A COLLEGE
DEGREE
Is the New High School Diploma
A BOOK
Is the New Business Card

4. TRADITIONAL AND SELF-
PUBLISHING: THE DOWNSIDE
WWW.DESIGNDISCTRICTJA.COM 2121 ORANGE LANE, MIAMI 1234, FLORIDA

5. TRADITIONAL
PUBLISHING PROCESS?
WWW.DESIGNDISCTRICTJA.COM 2121 ORANGE LANE, MIAMI 1234, FLORIDA
GET AN AGENT
“SHOP” THE
BOOK
COLLECT
REJECTIONS
GET “LUCKY”
Is It Unique?
Find a
Publisher
Lousy Odds
Now Do the
Work
The good ones are
overwhelmed, and
reluctant to take on
new clients.
If an agent accepts
your manuscript,
s/he’ll present it to
publishers.
Most books are
rejected. No one
really knows why.
(But we have some
theories.)
Inked a deal?
Great!... Just know
that publishers
expect you to do the
marketing for them.

6. TRADITIONAL
PUBLISHING
IS Invisible
The book-buying public is not
aware of publishing brands,
and rarely makes decisions
based on the reputation of
the publisher. The author
(and the book cover) matter
more.
IS Inefficient
The average book takes
more than 18 months to
come to market after a
manuscript is acquired, and
many take more than three
(3) years.
IS Brutal
Less than 10% of book
proposals sent to agents and
publishers are ever
considered for publication,
and far fewer are actually
published.
IS Antiquated
The business model for
today’s publishing companies
derives from the 1950s, when
printing and distribution were
hard to get. The Digital
Revolution has disrupted that.

7. SELF-PUBLISH?
WWW.DESIGNDISCTRICTJA.COM 2121 ORANGE LANE, MIAMI 1234, FLORIDA
Poor Production
Values
Printing Terms Too
Good to Be True?
A Garage Full of
Books—Now
What?
UGLY
COSTS +
OWNERSHIP?
HARD TO
SELL
And full of typos!
Hidden printing and
production markups
mask low entry costs—
plus unschooled
authors can sign away
Self-publishing services
offer little or no effective
marketing help.

8. TRADITIONAL AND SELF-
PUBLISHING: THE UPSIDE
WWW.DESIGNDISCTRICTJA.COM 2121 ORANGE LANE, MIAMI 1234, FLORIDA

9. TRADITIONAL
PUBLISHING
Book Advance
Some writers need a book
advance in order to have
uninterrupted time to write.
However, do the calculations
carefully, as one’s agent gets
15%, and writers have to pay
for the bulk of their marketing.
Note though, most advances
are tiny now. The hefty ones
go to celebrities.
Curation
Traditional publishers are
gatekeepers. Part of their
value is vetting stellar books
from schlock. However, this
isn’t always the case
anymore.
Distribution
Like large record companies,
traditional publishers have
certain distribution channels
locked down, and have an
easier time getting you
bookstore displays, into
libraries, etc.
Validation
Made it past the gate, onto a
legacy publishing house
roster? Being among the few
selected by a mainstream
publishing house still has
cachet.

10. SELF-PUBLISHING
You’re In Control!
Fact: The average writer has
no final say over book cover
selection! Self-publishing
gives you full control over
content, cover, publication,
and marketing. And you
retain your book rights! Just
remember: The buck starts
and stops with you!
Higher Royalties
Current royalties from
traditional publishers typically
range from 8% to 15% net for
new and smaller-name
authors. Self-publish? You
can keep up to 70% of
profits.
Luxury of Time
Publishers want to see signs
of robust ROI within three
months of their investment.
Self-publish? You’re on your
own watch, with room for a
learning curve and
incremental sales growth.
E-books + Paperback
Once production costs are
recouped, e-books are the
highest-profit book format.
Also note that many book
clubs only read paperbacks.
Affordable paperbacks help
you satisfy reader demands!

11. THE SOCIAL MEDIA
REVOLUTION
WWW.DESIGNDISCTRICTJA.COM 2121 ORANGE LANE, MIAMI 1234, FLORIDA
“Social media has been the great equalizer of
advertising, promotion and marketing. This is
essentially asymmetrical warfare. No customer
going to Amazon knows what is traditionally
published or independently published – and they
don’t care. They’re interested in an experience
that will educate or entertain them.”
— Author Robert Bidinotto, “Publishing Is Broken,
We're Drowning In Indie Books - And That's a
Good Thing”

12. THE NEW BUSINESS
CARD !
Both entrepreneurs
and surveys on the
topic concur that
writing a business
book is “good
business” that can
help to generate
more leads, close
more deals, and lead
to higher fees and
speaking
engagements.
WWW.DESIGNDISCTRICTJA.COM 2121 ORANGE LANE, MIAMI 1234, FLORIDA

13. WRITE THAT BOOK! YOU
AS AN AUTORPRENEUR
BUT
BEFORE
YOU WRITE
THAT
BOOK…..
WWW.DESIGNDISCTRICTJA.COM 2121 ORANGE LANE, MIAMI 1234, FLORIDA

14. BOOKSTAR’S W-D
FORMULA !
1. WHY do you want to publish a book?
2. WHEN do you want the book to come out?
3. WHERE are you in the publishing process—do you already have
an agent? How big is your platform?
4. The BIG D: Discipline!
– Be honest: Are you a naturally disciplined person?
– Have no discipline?—buy some!
• Developmental Editing
• Ghostwriting
WWW.DESIGNDISCTRICTJA.COM 2121 ORANGE LANE, MIAMI 1234, FLORIDA

15. READY, SET…
AUTHORPRENEUR!
1. Content
– FAQ’s
– Blogging
1. Target Audience: Grab the Long Tail—Go Niche!
2. Build Your Platform
– Social Media
1. Marketing
2. Production Values
3. Build a Virtual team
4. Think Long-term
WWW.DESIGNDISCTRICTJA.COM2121ORANGELANE,

16. MONETIZE YOUR
BOOK
WWW.DESIGNDISCTRICTJA.COM 2121 ORANGE LANE, MIAMI 1234, FLORIDA
SPEAKING CIRCUIT
A typical thought leader does
not look at a book as a
primary revenue source. A
book lends credibility, which
can lead to paid speaking
gigs—with fees starting in the
low thousands.
eBOOK
Publish the book as client
giveaway to drive sales/close
deals, or sell it whole or in
parts as a Kindle, Nook,
Google, or other ebook.
WEB CONTENT
Use the content generated
and polished from the book
as articles, excerpts, and free
downloads.
PROGRAMMING
Create workshops, lectures,
and other multi-media
presentations using the book
as source or supporting
material.

17. BOOKSTAR
SERVICES
WWW.DESIGNDISCTRICTJA.COM 2121 ORANGE LANE, MIAMI 1234, FLORIDA
Petra works with a talented virtual consulting
team to give corporate and nonprofit
executives and entrepreneurs a full suite of
ghostwriting solutions. Petra has a Master’s
in creative writing, and nearly two decades
of corporate communications experience—
primarily in financial services. Her
undergraduate and graduate degrees are
both from Columbia University.
PETRA E. LEWIS
Book Planning
Interior Layouts
Cover Design
Print Production
e-Publishing
Pricing
Strategy
Book Planning
Interior Layouts
Cover Design
Print Production
e-Publishing
Pricing
Strategy
Content
Creation
Writing
Editing
Copyediting
Project
Management
Creative
Strategy
Content
Creation
Writing
Editing
Copyediting
Project
Management
Creative
Strategy

18. WWW.DESIGNDISCTRICTJA.COM 2121 ORANGE LANE, MIAMI 1234, FLORIDA
The BookStar Advantage? Curation. BookStar
researches and connects you with reasonably
priced, top-tier industry experts and
complementary support services—the 360
solutions you need to help you pen the thought-
leadership book of your dreams!
Think. Ink. Lead. Ascend.
BOOKSTAR

19. WWW.DESIGNDISCTRICTJA.COM 2121 ORANGE LANE, MIAMI 1234, FLORIDA
If you would like to receive BookStar’s
prospective client questionnaire—invaluable for
organizing and clarifying your Authorpreneur
goals, whether you work with BookStar or not—
and a FREE 20-minute consultation, contact
petra@petraelewis.com or call 718.974.3195.
Think. Ink. Lead. Ascend.
BOOKSTAR

20. THANK YOU
Petra E. Lewis
BOOKSTAR

21. WWW.DESIGNDISCTRICTJA.COM 2121 ORANGE LANE, MIAMI 1234, FLORIDA
#bookstarghostwriting
#publishingwebinar
http://on.fb.me/1mZAL8Y
Think. Ink. Lead. Ascend.
BOOKSTAR