1. Media seeks to propagate the puritan lifestyle that still exists in society
today…Thin is youthful, it’s self -control.
“Women giving into their own desires – especially gluttony and lust – are
taboo. Even those sexualised images are not about women pleasing
themselves (the ones that are get banned.) They’re usually about women
offering themselves for others’ pleasure, which is an entirely different
thing.” -Meli Pennington (make-up artist)
Meli Penni ngton

2. Course of Action
British push for Model Healthy Inquiry
 NOT global
 Thin models in the media will continue to exist
Israel bans too thin models
 BMI of 18.5 or higher is required
 BMI is not an indicator of health.
 eating disorders can still exist in industry
 They also demand that any photograph retouched must be noted in the medium as such
Julia Bluhm created a petition asking for at least one model in each issue to not be re-touched and to be a
“regular-girl”
 Friends complaining about being fat
 More than 81,000 signatures prompts Seventeen Magazine to Change!
SPARK a Movement
 A response to the sexualization of girls
 Tries to engage girl in the solution and not just protect them
Model Health Inquiry
Israel Ban
Seventeen Magazine
Spark a Movement

3. Course of Action
Fashion is:
 Consumerism
 Style
 Individual Expression
Is it just media taking advantage or something more?
 Corporations take advantage of our pursuit to happiness
 They package identities that we want
Consumers have a voice!
 Need to be loud and get the message out
 Own our anger
 Own our creativity
 Own our thoughts