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Designed report

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    Designed report Designed report Document Transcript

    • FashionPhotographyAlida Muresan &Gaile Martinenaite28/11/11conceptepediatekt1i1
    • // Introduction (p.1) // Historyof Photography (p.3) // HistoryFashion Photography (p.7) // FashionPhotographers (p.9) // Future (p.15) //Sources of Information (p.17) //
    • content
    • introduction Among the different genres of photography, there is one genre that surrounds us almost on a daily basis, while reading a magazine, doing groceries or just by talking a walk through the city. The Genre of Fashion Photography is one of the predominant and most lucrative fields in this craft. The Main focus is to display clothing and fashion items, mostly conducted for fashion magazines or advertisements, while some of those pictures could easily be found in art galleries as the variety of expression and technique grew over time. 1
    • 2
    • historyof Photography In general, the idea of photography may have started with the idea of the “camera obscura”, the projection of a surrounding, through a mirror on canvas which could be than reproduced on a piece of paper, for instance. Photo = Light tGraph = Draw That Projector came out of an philosophic appraoch through the greek mathematician Aristotle and was studied later on around the years of 1000. After numerous thought´s how to copy the projected image instantly, a number of chemicals must have been discovered before, that made it possible to let the light draw the imagry. 3
    • Nethertheless, the process of photography The era of permanent monochrometook several hours and wasn´t practical photography was an influencial one.at all. One of the first pictures made by Postproduced well, those images had,the Frenchman Nicephore Niepce needed and still have a classical look and aa exposure time of 8 hours for just one wonderful expression which is also usedimage and was not permanent. by many reputable photographers today.(Got lighter with the ammount of light afterwards) Color photography was explored atAfter several experiments and the use a similar slow approach in the 19thof other chemicals such as *silver century, starting again with very longcompound, it was possible to reduce exposure times. (hours – up to days)the exposure time to just a few minutes The technique that was used to producedwhich made it possible to shoot the first color image, is basically the sameportraits in the years around 1830. principle as we use color-correction today. The colors Red, Green andAround that time, plates and paper was Blue were used as a Filter to take threeused to copy the image, but since George different black and white pictures. ShotEastman developed the flexible film in on a transparent, those colored pictures1884, which was also used later on in the could be projected afterwards.first filming devices, photography as we That was 1860, however, It took overknow it today had its canvas. 40 years to commercialize the first successful color-process in 1907.At first, it was only possible to takepictures that draw the differences betweenthe light on an object in a monochromeway, which means that the image wasdisplayed only in hues of black, blue orbrown. (depending on the process) *Silver Compound 4
    • The Autochrome method by the Lumiere Digital Images are exclusively shot bybrothers in 1907 comprehend plates an electronical sensor, that records thewith a microscopic mosaic layer made picture as a set of electronic data. Thatout of dyed grains of potato starch. data is usually transmitted to a ComputerAfter exposing those plates to the light, where the procedings for the pictures arethe layer illuminates each of those being done.small fragments with the correct color. The whole process of chemistry involvedAfterwards, the tiny points melt together in photography became a thing of theas perceived by the human eye and create past. Consumer models are affortable andthe effect of a colored image. available in every imaginable color and size, comprehending different functionsKodachrome. A company we all know up to the ability of shooting HD-Film.today is the Kodak company.In 1935, Pictures that needed to be exposed forthey introduced a color film that was several hours, to get an image on canvas,able to capture all three colors within are now being exposed by a speed ofa multilayer. It was out of 3 Layers 1/1000 seconds per picture.and each layer was reacting to eachof the three colors Red, Green andBlue. In combination of using special“color couplers” during the process ofdevelopment, one gets a complete coloredimage.Later on, Agfacolor released the exactsame film, just with a layer of “colorcoupling” emulsion on top. 5
    • Polaroid ......released the first Instant color film in combination with a special camera-model in1963. The picture that was taken, could be immediately shown in just a few minutesafter taking it. 6
    • historyFashion Photography The genre of fashion photography serves predominantly the exposure of expression. One might think that this genre shows clothing & accessories itself but that stands almost never in the foreground of this craft or isn´t captured in the images at all. It is rather the aesthetic and the emotion that a good image is able to deliver. Some perceive this kind of photography often as being experimental, playful and innovative – some as highly professional in technique and elegant. This field has a variety of exotic examples and in fact, the pursuit of being different and exotic is a main driver that determines a successful fashion photographer. 7
    • The first fashion model was VirginiaOldoini, a noblewoman at the court ofNapoleon the 3rd. The publisher AdolpheBraun released a book of her in the yearof 1856, showing 288 pictures of her inher official court garb.With the development and the abilityto produce pictures on flexible filmand with the advances in halftoneprinting, fashion photography becameimmediately a part of magazines in thefirst decade of the 20th century.The models at that time were usuallyshot in a natural environment, till Adolfde Meyer started to stage his shots,giving them a more unique appearance.In the mids of the century, the focus onfashion photography which was ruledby Europe at the time, shifted to theUnited States, bringing up a new elite ofphotographers.Nevertheless, the European magazinesfound their way into the U.S. too and arestill competing today. *Vogue International 2011
    • FashionPhotographers Here, we will give you a brief insight over 5 high profile photograph artists nowadays, for what they are famous for and their breaking-through moment... 9
    • Born on 2nd October,1949 in Waterbury, Connecticut, Annie Leibovitz started her career as staff photographer and was working for the just launched Rolling Stone Magazine. She made the famous picture of John Lennon and Yoko Ono in 1980, five hours before John Lennon got shot toAnnie Leibovitz death. 10
    • He is yugoslavian by Birth and one ofthe most known fashion photographersin the world.He is famous for his unique handlingof Light and Shadows which results inshiny and glossy images Andrea Klarinandreaklarin.com 11
    • The german photographer was born 1964 in Erlangen. He started taking portraits of musicians. In the year of 1991 he made use of the chance to follow the Band Nirvana on their “Nevermind” Tour. The Band was rather unpopular at that time but later on, his portraits of KurtJurgen Teller Cobain became famous. 12 juergenteller.com
    • Born 1943 in Paris. He followed hisgirlfriend to New York where hediscovered fashion fotography byworking as a freelancer.His works drew attention and hebecame hired by Elle, Marie Claireand 20 Ans Magazine. Patrick Demarchelierdemarchelier.net 13
    • Born in Lima, Peru and living in London. He his most famous for his shootings at the Buckingham Palace, including almost the whole Royal Familly. He also was the photographer of this years royal wedding between PrinceMario Testino William & Kate Middleton. 14 mariotestino.com
    • Future The future of fashion photography as well as photography in general, will be dominated mainly by digital photography. Although there will be always photographers out there that will prefer to shoot manually, without the digital post-production in our largely spread computer-generation. A few predictions that will be definitely used and are used at the moment comprehend Computer generated Images, the use of precice correction and grading software and the usability and communication of the photo- equipment itself. 15
    • Computer Generated Images arealready used for creating exoticlocations, while models being shoton greenscreen. The next most likelystep could be, to replace parts of thephotographed model oder just draw thewhole model in a realistic way just byusing the computer.Correction & Grading will becomemore powerfull, more easy and precise.It´ll also be much cheaper and affortablefor private use. The Next step ofcorrecting and grading could be, totranslate more information about theimage into the Data-Set of the Camera,so that major changes can be made tolightning and shadowing, which is hardlypossible today.Camera Equipment will communicemore in the near future. Every smalldevice can be equiped with an internetconnection. The next step will be, to putthe whole mechanism inside the camera,so that sharing and sending picturesbecomes fast, intuative and available onany place of the world.(Canon is already building a Wi-Fi Model) 16
    • Sourcesof information History: FreePhotoCourse.com http://en.wikipedia.org/wiki/History_of_ photography http://www.photohistorytimeline.com/ Artists & Imagery: mariotestino.com demarchelier.net andreaklarin.com juergenteller.com Imagery: retrothing.com vogue.wordpress.com www.belstaffjackenstore.com http://nadinejolie.com Overview: wikipedia.org youtube.com/history of Photography 17