Learn how to sell eBooks with this complete guide. Visit https://www.payloadz.com to start selling your eBooks.

1. How to Sell eBooks

2. TABLE OF CONTENTS
YOU’VE CREATED YOUR EBOOK. NOW WHAT?...........................................................................3
DIGITAL PRODUCT STORES.............................................................................................................. 4
YOUR OWN WEBSITE OR BLOG........................................................................................................ 6
GETTING THE WORD OUT................................................................................................................. 8
SELLING THE EBOOKS OF OTHERS.................................................................................................9

3. YOU’VE CREATED YOUR EBOOK. NOW WHAT?
You’ve finally written that first book. It may be thrilling like a
murder-mystery, or maybe it’s practical, like a recipe book or
a how-to guide for the beginning quilter. The point of creating
the book is to share your creativity or expertise with others,
no matter the topic or genre.
Digital technology is easy to access and use on your home
computer. Publishing a book in digital format as an eBook is
inexpensive, easy to do and keeps you in control of the
process. This contrasts greatly with the publishing processes
of the past.
Because of their immediate delivery on purchase and
convenience of use on digital devices, eBooks are popular
with almost all segments of society. A digital eBook file can
be read on most computers, tablet computers like the iPad,
e-readers like the Kindle and the Nook, and on most
smartphones.
After you write the book, you need to understand how to
market and sell a digital product. That’s what this eBook will
teach you.

4. DIGITAL PRODUCT STORES
Books are sold in bookstores and department stores.
EBooks, because they are digital products, are sold on the
Internet. They need to be available through online sites and
digital mediums. As a seller of eBooks, you have several
outlet options available to you.
THE BIG NAMES
Amazon and Barnes & Noble are two big names regarding
online booksellers. ITunes is another popular source for
digital products of all kinds, including eBooks. These major
vendors provide options for authors to upload and sell
eBooks on their sites. Both Amazon and Barnes & Noble
require that eBooks sold on their sites are formatted to be
read on their e-readers; Amazon’s e-reader is the Kindle and
reads a .mobi digital format, and Barnes & Noble’s e-reader
is the Nook and reads the .epub format. Either reader can
also read .pdf format files, but eBooks sold in big name
online stores must be available in their preferred formats.
Conversion of your word processing file to a .mobi or a .epub
format can be done through specific conversion software or
through the vendor’s online conversion process provided on
the site. Major vendors have detailed author agreements
regarding their rights and percentages of royalties and how
they are paid out to the author. Royalties can vary between
30 percent and 70 percent, depending on several factors in
the author agreement and the eBook pricing.
The advantage of having your eBook listed on one or more
major sites is the amount of traffic they receive; people often
look for eBooks to buy on major sites. This advantage,
however, can also be a disadvantage. Because the major
sites carry a high volume of books, both digital and print, it’s

5. easy for your book to be lost.
OTHER ONLINE STORES
Self-published authors often become discouraged by the red
tape, high royalties and complexities connected with selling
through big name outlets. If that sounds like you, take solace
knowing that there are other digital product stores online.
They offer platforms for authors to sell eBooks, and many of
them have better deals for authors and a more simplified
process.
PayLoadz Store is a digital product store that makes it easy
for you to sell eBooks online in any digital format, including
the simple format of a .pdf file. You simply upload your file to
the PayLoadz Store and sell it on the site. You don’t even
need to create your own website for sales. You would just
share the link to your eBook (or books) on the PayLoadz
Store through your social network sites or by email.
Customers can pay using their preferred method through
PayLoadz - PayPal, credit card or Google Checkout.
PayLoadz automatically sends an email with a link that
allows buyers to download one copy of the eBook they
purchased. You receive an email that notifies you of the
sale, and the funds are deposited into your PayPal account.
PayLoadz offers free trial periods and an Express Service
that allow you to use PayLoadz free of charge for sales that
are under a certain monthly sales limit. Other digital content
services exist that sell eBooks online besides PayLoadz.
Check them out, but the deal you get with PayLoadz
regarding low fees and easy-to-use services is likely better
with PayLoadz.com.
PayLoadz also offers affiliates. This is another possible
source of promotion and sales for your eBooks. You have
the option to allow affiliates to promote and sell your eBooks
on their websites for a percentage of the sales price.

6. YOUR OWN WEBSITE OR BLOG
The more places you have your eBooks listed for sale on the
Internet, the more copies you are likely to sell. Using your
own website or blog as a means of promoting and selling
your eBooks in addition to digital product stores makes
sense. You can find several providers of free or low-cost
blogging or website platforms. WordPress and Blogger are
two of the most popular, but there are many more. They
typically have a tutorial to help you get your website up and
running.
If creating your own website or writing your own blog seems
overwhelming, hire someone to do those tasks for you. Shop
for a good price and a trustworthy provider. You might want
to work with this person in the future, too.
SECURE PAYMENT AND DELIVERY OPTIONS
You need a digital storefront and a convenient and secure
online means of collecting payment to sell eBooks. You also
should provide quick and simple eBook delivery to your
customers.
When people shop online, they have become accustomed to
purchasing via online shopping carts that request payment
through PayPal, credit card, Google Checkout or e-checks.
Once they have paid for a digital product, they generally
expect to receive access to it instantly.
Website designers can build a shopping cart into your
website—for a price. A simpler and less expensive option for
handling your sales transactions is to use a digital content
delivery service. A service like this can provide the typical
online shopping cart experience your customers are used to
and can automate the delivery of your eBook files to

7. customers 24 hours a day, seven days a week.
PayLaodz, a digital content delivery service, makes it easy
to sell your eBooks from your own website or blog. It also
provides several convenient options for initiating your sales.
PayLoadz provides you with the code to create “Buy Now” or
“Add to Cart” buttons on your own site that allow your
customers to simply click and purchase. They do this
through a secure shopping cart that requests payment
through PayPal, credit card, Google Checkout or e-checks.
PayLoadz handles the whole transaction for you, just as it
does when the purchase is made directly through its e-store.
Once a customer pays for a digital product, PayLoadz emails
a secure code that allows the buyer to download the
purchased eBook. All this happens without any assistance
on your end. That’s the beauty of it!

8. GETTING THE WORD OUT
Having a website or blog doesn’t do much good if no one
knows it’s there or visits it. You need to promote your sites
and establish a stream of web traffic. Promotion of your
eBooks, even when listed on established digital product
sites, is up to you. Don’t be shy! You have a great book. Tell
people about it!
SOCIAL MEDIA
Marketing online is easy, and most of the avenues are free.
If you aren’t involved in social media sites like Facebook,
Twitter, Google+ and others, it’s time to start. These sites
have become digital “word of mouth” means of marketing,
and they can be effective. If you’ve established a blog, tweet
your posts on Twitter and share them on Facebook and
Google+. Make sure to have “share” buttons on your blog
and website to allow others to share links to sites as well.
This isn’t a one-time thing. Social media is meant to be an
ongoing conversation, and the conversation should not
always be about you and your eBooks. Interact with other
users; follow them and share their posts. Give them a reason
to pay attention to what you have to say.
BOOK REVIEWS
When people consider buying books online, they’ll typically
look for reviews. Reviews are another important promotional
tool for your eBooks. The digital product stores where you
have your eBook listed provide opportunities for readers to
leave reviews. This doesn’t apply to the big name sites only;
PayLoadz also has that option.
Ask readers to leave reviews. Give free copies to friends in
exchange for an honest review on the digital product sites.
Another way to use book reviews as a means of promotion is
to provide your eBooks to bloggers who do book reviews.
Send them a book and ask for a review on their site. Some

9. bloggers will do so free of charge. Others charge a reading
fee before they’ll offer a review.
EMAIL MARKETING
Direct mail has been used as an effective marketing tool for
decades. With the advent of email, direct mail marketing can
now be done at no cost. Include links within your emails to
places on the web where your eBooks are listed for sale.
Bulk mailing to strangers is spam, however, and you don’t
want your emails ending up in junk folders. To avoid that,
start your email promotions with the people you already
know and are in your contact list. Keep building that list, and
encourage your contacts to share your emails with others.
Contests and free giveaways can build a contact list. The
key is to require participants to sign up for your mailing list to
qualify for prizes.
As your email list grows, automate the process. Several
automated email response programs can do that for you.
That way, you aren’t spending all your time adding contacts
and sending out emails. MailChimp and AWeber are two
popular automated email list programs.
SELLING THE EBOOKS OF OTHERS
It can take a long time to produce enough eBooks on your
own to populate your website storefront with a good
selection for your customers. Add variety to your inventory
right from the start by becoming a sales affiliate who offers
other authors’ eBooks for sale on your site. This process
allows you to collect commissions off affiliate sales. You can
generate additional income this way with little effort on your
part.
PayLoadz can be your source for affiliate products. Other
eBook sellers on PayLoadz often make their books available
for sale by PayLoadz affiliates.
Now that you know the basics to get started selling eBooks,

10. what are you waiting for? Get started!!
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