6. E.g. Osterwalder 2004 A framework for making money Types of business models A business model of a specific firm
7. Business model building blocks Value Proposition How do we get and keep our customers? Who are our main partners, suppliers, alliances? What are our key capabilities and resources What do we offer? Who are our customers? How do we reach our customers? A visual description of how we operate, collaborate and create value. E.g. Osterwalder 2004 Partner Network Value Configuration Core Capabilities Channels Customer Relationships Target Customer
8. Value configuration (chain) Value Proposition Partner Network Value Configuration Core Capabilities Channels Customer Relationships Target Customer Production value chain Distribution value chain Content selection & processing Transformation of content into distributable form Distribution Marketing & promotion Content acquisition & creation
11. Business model building blocks Value Proposition What are our costs? What are our revenues? Our pricing? Is this a viable business? Partner Network Value Configuration Core Capabilities Channels Customer Relationships Target Customer Cost Structure Revenue Streams
12.
13. Business models vs. Strategy Business models ignore competition & implementation
14. Business models vs. Business process models (1) economic logic vs. implemented activities
15. Business models vs. Business process models (2) “ business modeling” ≠ designing business model