Trends in Healthcare Usability Reviewed: - Will see increase in personal care apps - Balance usability with requests of health care providers - Even though app with users all the time, still difficult to enter data frequently - Even on iOS, “basic” functionality not well understood by non-tech users - Balancing regulatory compliance - HIPAA, FDA, EU - with usability

1. November 14, 2013
World Usability Day 2013
Amy Willis
Director of User Experience & Visual Design
©2013 Pathfinder Software
1

2. Trends in Health Care
• Reimbursement Model
• Continuum of Care
• Personal Apps
©2013 Pathfinder Software
2

3. Current Reimbursement Model
• Reimbursement for
services & procedures
• Incentives not related
to quality of care
©2013 Pathfinder Software
3

4. New Reimbursement Model
• Show positive patient
outcomes
• Shared risk between
payers (insurance co’s)
and health care providers
©2013 Pathfinder Software
4

5. CONTINUUM OF CARE
No reimbursement for readmissions within 30
days of discharge from hospital
• Monitor patient after open
•
heart surgery
Communication tool for all
members of care team after
brain injury
©2013 Pathfinder Software
5

6. PERSONAL APPS
Ubiquity of smartphones & privacy they provide
• Diabetes management
• Help addicts stay on recovery
•
•
path through social network
Migraine management & trigger
detection
ADD/ADHD medication
improvement
©2013 Pathfinder Software
6

7. MedOptimizer
©2013 Pathfinder Software
7

8. MEDOPTIMIZER
Challenges
•
•
•
Targeted at busy parents
Parents of kids with ADD often have it
themselves
Balance doctor who commissioned app’s
desire to have lots of information with what
parents are willing to record and what they
see value in
©2013 Pathfinder Software
8

9. DEMO
©2013 Pathfinder Software
9

10. MEDOPTIMIZER
Research
• Survey
• Usability test
• Take-home use/diary with
follow-up questions
©2013 Pathfinder Software
10

11. MEDOPTIMIZER
Findings
• What doctor thought was important didn’t
•
•
•
completely match with what parents
thought was important
Parents rarely were able to enter data
multiple times a day & on regular basis
Some basic iOS functionality was unknown
to users
Confirmed what next steps in development
should be
©2013 Pathfinder Software
11

12. Summary
• Will see increase in personal care apps
• Balance usability with requests of health
•
•
•
care providers
Even though app with users all the time,
still difficult to enter data frequently
Even on iOS, “basic” functionality not
well understood by non-tech users
Balancing regulatory compliance HIPAA, FDA, EU - with usability
©2013 Pathfinder Software
12

13. Build your next great product
http://pathfindersoftware.com
T: 888.497.9064 F: 312.803.1941
slideshare@pathf.com
©2013 Pathfinder Software
13