November 14, 2013

World Usability Day 2013

Amy Willis
Director of User Experience & Visual Design

©2013 Pathfinder Soft...
Trends in Health Care

• Reimbursement Model
• Continuum of Care
• Personal Apps
©2013 Pathfinder Software

2
Current Reimbursement Model

• Reimbursement for

services & procedures
• Incentives not related
to quality of care
©2013 ...
New Reimbursement Model

• Show positive patient

outcomes
• Shared risk between
payers (insurance co’s)
and health care p...
CONTINUUM OF CARE

No reimbursement for readmissions within 30
days of discharge from hospital

• Monitor patient after op...
PERSONAL APPS

Ubiquity of smartphones & privacy they provide

• Diabetes management
• Help addicts stay on recovery
•
•

...
MedOptimizer

©2013 Pathfinder Software

7
MEDOPTIMIZER

Challenges
•
•
•

Targeted at busy parents
Parents of kids with ADD often have it
themselves
Balance doctor ...
DEMO

©2013 Pathfinder Software

9
MEDOPTIMIZER

Research
• Survey
• Usability test
• Take-home use/diary with
follow-up questions

©2013 Pathfinder Software...
MEDOPTIMIZER

Findings
• What doctor thought was important didn’t
•
•
•

completely match with what parents
thought was im...
Summary
• Will see increase in personal care apps
• Balance usability with requests of health
•
•
•

care providers
Even t...
Build your next great product
http://pathfindersoftware.com
T: 888.497.9064 F: 312.803.1941
slideshare@pathf.com

©2013 Pa...
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Amy Willis - World Usability Day Chicago 2013

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Trends in Healthcare Usability Reviewed:
- Will see increase in personal care apps
- Balance usability with requests of health care providers
- Even though app with users all the time, still difficult to enter data frequently
- Even on iOS, “basic” functionality not well understood by non-tech users
- Balancing regulatory compliance - HIPAA, FDA, EU - with usability

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Amy Willis - World Usability Day Chicago 2013

  1. 1. November 14, 2013 World Usability Day 2013 Amy Willis Director of User Experience & Visual Design ©2013 Pathfinder Software 1
  2. 2. Trends in Health Care • Reimbursement Model • Continuum of Care • Personal Apps ©2013 Pathfinder Software 2
  3. 3. Current Reimbursement Model • Reimbursement for services & procedures • Incentives not related to quality of care ©2013 Pathfinder Software 3
  4. 4. New Reimbursement Model • Show positive patient outcomes • Shared risk between payers (insurance co’s) and health care providers ©2013 Pathfinder Software 4
  5. 5. CONTINUUM OF CARE No reimbursement for readmissions within 30 days of discharge from hospital • Monitor patient after open • heart surgery Communication tool for all members of care team after brain injury ©2013 Pathfinder Software 5
  6. 6. PERSONAL APPS Ubiquity of smartphones & privacy they provide • Diabetes management • Help addicts stay on recovery • • path through social network Migraine management & trigger detection ADD/ADHD medication improvement ©2013 Pathfinder Software 6
  7. 7. MedOptimizer ©2013 Pathfinder Software 7
  8. 8. MEDOPTIMIZER Challenges • • • Targeted at busy parents Parents of kids with ADD often have it themselves Balance doctor who commissioned app’s desire to have lots of information with what parents are willing to record and what they see value in ©2013 Pathfinder Software 8
  9. 9. DEMO ©2013 Pathfinder Software 9
  10. 10. MEDOPTIMIZER Research • Survey • Usability test • Take-home use/diary with follow-up questions ©2013 Pathfinder Software 10
  11. 11. MEDOPTIMIZER Findings • What doctor thought was important didn’t • • • completely match with what parents thought was important Parents rarely were able to enter data multiple times a day & on regular basis Some basic iOS functionality was unknown to users Confirmed what next steps in development should be ©2013 Pathfinder Software 11
  12. 12. Summary • Will see increase in personal care apps • Balance usability with requests of health • • • care providers Even though app with users all the time, still difficult to enter data frequently Even on iOS, “basic” functionality not well understood by non-tech users Balancing regulatory compliance HIPAA, FDA, EU - with usability ©2013 Pathfinder Software 12
  13. 13. Build your next great product http://pathfindersoftware.com T: 888.497.9064 F: 312.803.1941 slideshare@pathf.com ©2013 Pathfinder Software 13

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