1. Hoardings on the Road are
Clear, Startups are here to
Stay

2. Contd..
• A month ago, online mobile payments company
MobiKwik put up four large hoardings on a main
South Delhi road, all next to each other and
almost similar in content.The hoardings were
reminiscent of real estate portal Housing.com's
large billboards placed one on top of the other
recently across major metros.
• Online entities appear to be coming around to
the idea that they need to build up their offline
presence in a big way, more so when they plan to
raise funds.

3. Contd..
• Whether it's the Delhi Metro, Hyderabad's Banjara Hills,
Bengaluru's MG Road or Mumbai's Marine Drive, India's
ecommerce startups are taking up prime billboard space
across the country, becoming the No.2 spender in the ` .
2,500-crore outdoor advertising sector.
• City skylines, arterial roads and a range of other urban
structures are now dotted with hoardings bearing names
such as Flipkart, Quikr, Portea, BigBasket, Ola, MobiKwik,
BigBasket, Uber and PepperTap.
• “We had lined up our outdoor hoardings at entire stretches
around NH8 (the portion linking Gurgaon and Jaipur) or
main roads in Delhi.

4. Contd..
• There was no way a user would have missed it,“ said MobiKwik CEO
Bipinpreet Singh. “It is cheap and cost effective, especially with
respect to small towns.“ With a budget of only a few lakh rupees a
month, startups are able to advertise on hoardings even in central
business districts.
• “Rates in the industry vary hugely, from ` . 80,000 per square foot .
50 to ` per month, depending upon the location. With ad budgets
running in crores, ecommerce startups have become the No. 2 two
outdoor advertiser in India, just after the real estate sector,“ said
Ayush Srivastava, CEO of Lakshya Advertising.
• He added that large ecommerce companies have outdoor
advertising budgets of ` `20 crore.
• . 15 crore-.

5. Contd..
• “Out-of-home advertising serves as a great awareness
vehicle and status symbol as many of the recently funded
startups are adding this to their kitty for launch campaigns,“
said Arghya Chakravarty, CEO for the OOH business at
Times Innovative Media. “These players may not have a
pan-India presence and follow a very focused approach.“
• IT parks are typically the first choice for such companies,
especially those that offer hyperlocal services.
• On the Delhi-Noida Direct Flyway, an eight-lane tolled
expressway, a huge outdoor hoarding of a oneyear-old
startup has been strategically positioned.

6. Contd..
• “It's put up to catch eyeballs of white-collar workers driving
to Noida from Delhi. It's a short campaign of 15 days,“ said
Navneet Singh, CEO of grocery delivery startup PepperTap.
• Paytm, Quikr, Portea and Big Basket are following a similar
strategy, making their presence felt on auto-rickshaws, at
metro stations and even on pillars. Some online companies
are experimenting beyond hoardings.
• “You may have to look at other options like metro-train
branding, poles and kiosks to complement the plan,“ said
Shankar Nath, senior vice-president at Paytm, a mobile
commerce platform. For one of our merchant acquisition
campaigns, we branded 500 autos in Surat where we
believed our target group would be very engaged with the
messaging.“

7. Parveen Kumar Chadha… THINK TANK
(Founder and C.E.O of Saxbee Consultants & Other-Mother
marketingandcommunicationconsultants.com)
Email :-saxbeeconsultants@gmail.com
Mobile No. +91-9818308353
Address:-First Floor G-20(A), Kirti Nagar, New Delhi India Postal Code-110015