WordPress as a Business Tool, How to Get Started<br />Keith Parnell<br />keithparnell.com<br />@parnellk63<br />#DMS2010<b...
A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entrie...
WordPress.org (self hosted)<br />WordPress.com<br />Blogger<br />Moveable Type<br />TypePad<br />Squarespace<br />Why Word...
Register a URL with GoDaddy.com.<br />Register for an API key with WordPress.com.<br />Register for an account with YouTub...
WordPress.com<br />Paid hosting service<br />jasetechsupport.com<br />Blog Host<br />photo credit: flickr.com/photos/oldon...
Themes & Plugins<br />#DMS2010<br />
Admin link: www.yourURL.com/wp-admin/<br />Setup Your WordPress Blog<br />#DMS2010<br />
Admin link: www.yourURL.com/wp-admin/<br />Setup Your WordPress Blog<br />#DMS2010<br />
Admin link: www.yourURL.com/wp-admin/<br />Setup Your WordPress Blog<br />#DMS2010<br />
Admin link: www.yourURL.com/wp-admin/<br />Setup Your WordPress Blog<br />#DMS2010<br />
Admin link: www.yourURL.com/wp-admin/<br />Setup Your WordPress Blog<br />#DMS2010<br />
Blog Posts<br />Adding Images<br />Adding Video<br />Blog Pages<br />Post Categories<br />Tags (keywords)<br />Managing Co...
Let’s Fight Spam!<br />#DMS2010<br />
All in One SEO Plugin<br />Post, Page, & Category Titles<br />Permalinks<br />Category Descriptions<br />Keyword Research<...
FeedBurner<br />Publicize your RSS feed<br />Category email newsletter distribution<br />twitterfeed<br />Automatically di...
Keith Parnell<br />keithparnell.com<br />@parnellk63<br />#DMS2010<br />
This slide intentionally left blank.<br />#DMS2010<br />
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WordPress As A Business Tool, How To Get Started - 2010 March 03

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Topic: WordPress as a Business Tool, How To Get Started
Date: March 03, 2010, 4:00 PM
Event: Williamsburg / Peninsula Internet Marketing Group
Location: Liz Moore & Associates, 5350 Discovery Park Boulevard, Williamsburg, VA 23188
Sponsors: PNC Mortgage, JASE Digital Media, Ascent Business Media

Feel free to join us if you have not yet begun blogging and don’t know where to start, or if you’re stalled near the starting line, or if you just want to know more about blogging with WordPress.

In the class, we will talk about many topics but a few of them are:

1.Why use WordPress as your blogging platform?
2.Where to host your WordPress blog.
3.How to setup your WordPress blog.
4.How to choose, install, and activate a WordPress theme.
5.How to choose, install, and activate a WordPress plugin.
6.How to configure your WordPress blog.
7.Creating content:
•Blog posts.
•Blog pages.
•Adding images.
•Adding video.
8.What are categories?
9.What are tags?
10.How and why to setup comment approval.
11.Fighting spam with Akismet.

Digital Media Seminar - http://digitalmediaseminar.com

Published in: Business, Technology
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WordPress As A Business Tool, How To Get Started - 2010 March 03

  1. 1. WordPress as a Business Tool, How to Get Started<br />Keith Parnell<br />keithparnell.com<br />@parnellk63<br />#DMS2010<br />
  2. 2. A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.*<br />* Source: Wikipedia<br />What is a Blog?<br />#DMS2010<br />
  3. 3. WordPress.org (self hosted)<br />WordPress.com<br />Blogger<br />Moveable Type<br />TypePad<br />Squarespace<br />Why WordPress?<br />#DMS2010<br />
  4. 4. Register a URL with GoDaddy.com.<br />Register for an API key with WordPress.com.<br />Register for an account with YouTube.com.<br />Register for an account with Flickr.com.<br />Register for an account with Feedburner.com.<br />Register for an account with TwitterFeed.com.<br />Register for an account with Digg.com.<br />Register for an account with Delicious.com.<br />Accounts Setup<br />#DMS2010<br />
  5. 5. WordPress.com<br />Paid hosting service<br />jasetechsupport.com<br />Blog Host<br />photo credit: flickr.com/photos/oldonliner<br />#DMS2010<br />
  6. 6. Themes & Plugins<br />#DMS2010<br />
  7. 7. Admin link: www.yourURL.com/wp-admin/<br />Setup Your WordPress Blog<br />#DMS2010<br />
  8. 8. Admin link: www.yourURL.com/wp-admin/<br />Setup Your WordPress Blog<br />#DMS2010<br />
  9. 9. Admin link: www.yourURL.com/wp-admin/<br />Setup Your WordPress Blog<br />#DMS2010<br />
  10. 10. Admin link: www.yourURL.com/wp-admin/<br />Setup Your WordPress Blog<br />#DMS2010<br />
  11. 11. Admin link: www.yourURL.com/wp-admin/<br />Setup Your WordPress Blog<br />#DMS2010<br />
  12. 12. Blog Posts<br />Adding Images<br />Adding Video<br />Blog Pages<br />Post Categories<br />Tags (keywords)<br />Managing Comments<br />Content!<br />#DMS2010<br />
  13. 13. Let’s Fight Spam!<br />#DMS2010<br />
  14. 14. All in One SEO Plugin<br />Post, Page, & Category Titles<br />Permalinks<br />Category Descriptions<br />Keyword Research<br />Google XML Sitemaps Plugin<br />Search Engine Optimization<br />#DMS2010<br />
  15. 15. FeedBurner<br />Publicize your RSS feed<br />Category email newsletter distribution<br />twitterfeed<br />Automatically distributes blog posts out to Twitter, Facebook, and LinkedIn<br />Digg<br />Allows others to share your blog posts<br />Delicious<br />Social bookmarking<br />Other Inbound Marketing Items<br />#DMS2010<br />
  16. 16. Keith Parnell<br />keithparnell.com<br />@parnellk63<br />#DMS2010<br />
  17. 17. This slide intentionally left blank.<br />#DMS2010<br />
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