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WordPress As A Business Tool, How To Get Started - 2010 March 03
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WordPress As A Business Tool, How To Get Started - 2010 March 03

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Topic: WordPress as a Business Tool, How To Get Started …

Topic: WordPress as a Business Tool, How To Get Started
Date: March 03, 2010, 4:00 PM
Event: Williamsburg / Peninsula Internet Marketing Group
Location: Liz Moore & Associates, 5350 Discovery Park Boulevard, Williamsburg, VA 23188
Sponsors: PNC Mortgage, JASE Digital Media, Ascent Business Media

Feel free to join us if you have not yet begun blogging and don’t know where to start, or if you’re stalled near the starting line, or if you just want to know more about blogging with WordPress.

In the class, we will talk about many topics but a few of them are:

1.Why use WordPress as your blogging platform?
2.Where to host your WordPress blog.
3.How to setup your WordPress blog.
4.How to choose, install, and activate a WordPress theme.
5.How to choose, install, and activate a WordPress plugin.
6.How to configure your WordPress blog.
7.Creating content:
•Blog posts.
•Blog pages.
•Adding images.
•Adding video.
8.What are categories?
9.What are tags?
10.How and why to setup comment approval.
11.Fighting spam with Akismet.

Digital Media Seminar - http://digitalmediaseminar.com

Published in Business , Technology
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Transcript

  • 1. WordPress as a Business Tool, How to Get Started
    Keith Parnell
    keithparnell.com
    @parnellk63
    #DMS2010
  • 2. A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.*
    * Source: Wikipedia
    What is a Blog?
    #DMS2010
  • 3. WordPress.org (self hosted)
    WordPress.com
    Blogger
    Moveable Type
    TypePad
    Squarespace
    Why WordPress?
    #DMS2010
  • 4. Register a URL with GoDaddy.com.
    Register for an API key with WordPress.com.
    Register for an account with YouTube.com.
    Register for an account with Flickr.com.
    Register for an account with Feedburner.com.
    Register for an account with TwitterFeed.com.
    Register for an account with Digg.com.
    Register for an account with Delicious.com.
    Accounts Setup
    #DMS2010
  • 5. WordPress.com
    Paid hosting service
    jasetechsupport.com
    Blog Host
    photo credit: flickr.com/photos/oldonliner
    #DMS2010
  • 6. Themes & Plugins
    #DMS2010
  • 7. Admin link: www.yourURL.com/wp-admin/
    Setup Your WordPress Blog
    #DMS2010
  • 8. Admin link: www.yourURL.com/wp-admin/
    Setup Your WordPress Blog
    #DMS2010
  • 9. Admin link: www.yourURL.com/wp-admin/
    Setup Your WordPress Blog
    #DMS2010
  • 10. Admin link: www.yourURL.com/wp-admin/
    Setup Your WordPress Blog
    #DMS2010
  • 11. Admin link: www.yourURL.com/wp-admin/
    Setup Your WordPress Blog
    #DMS2010
  • 12. Blog Posts
    Adding Images
    Adding Video
    Blog Pages
    Post Categories
    Tags (keywords)
    Managing Comments
    Content!
    #DMS2010
  • 13. Let’s Fight Spam!
    #DMS2010
  • 14. All in One SEO Plugin
    Post, Page, & Category Titles
    Permalinks
    Category Descriptions
    Keyword Research
    Google XML Sitemaps Plugin
    Search Engine Optimization
    #DMS2010
  • 15. FeedBurner
    Publicize your RSS feed
    Category email newsletter distribution
    twitterfeed
    Automatically distributes blog posts out to Twitter, Facebook, and LinkedIn
    Digg
    Allows others to share your blog posts
    Delicious
    Social bookmarking
    Other Inbound Marketing Items
    #DMS2010
  • 16. Keith Parnell
    keithparnell.com
    @parnellk63
    #DMS2010
  • 17. This slide intentionally left blank.
    #DMS2010