Owned Media Total Engagement Report_Automobile
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해당 리포트는 국내/전세계 자동차산업 내 주요 브랜드를 대상으로 작성된 리포트 입니다. 각 기업이 운영중인 국내/글로벌 SNS 채널에 대한 ENGAGEMENT 항목들을 바탕으로 다양한 관점에서 2017년 상반기 SNS ENGAGEMENT 순위를 발표한 자료 입니다. 본 리포트와 관련한 문의 사항은 ㈜에스엠투네트웍스 디지털비즈니스사업부 마케팅전략팀으로 문의 주시기 바랍니다. 상담&문의 전화 문의: 031.478.1570 이메일 문의: marketing@sm2net.co.kr 공식 홈페이지: http://www.marketing.sm2net.co.kr/ 공식 블로그: http://blog.naver.com/dmktginsight #현대자동차 #쉐보레 #르노삼성자동차 #메르세데스벤츠 #벤츠 #BMW #렉서스 #lexus #토요타 #toyota #포드 #쌍용자동차 #닛산 #혼다 #폭스바겐 #쉐보레 #스즈키 #sns분석 #소셜분석 #소셜미디어분석 #소셔미디어 #빅데이터 #마케팅 #소셜마케팅 #디지털마케팅 #sns마케팅 #데이터분석
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Owned Media Total Engagement Report_Automobile
- 1. 2017.상반기 자동차산업 AUTOMOBILE INDUSTRY SNS RANKING BY ENGAGEMENT
- 2. 해당 리포트는 국내/전세계 자동차산업 내 주요 브랜드를 대상으로 작성된 리포트 입니다. 각 기업이 운영중인 국내/글로벌 SNS 채널에 대한 ENGAGEMENT 항목들을 바탕으로 다양한 관점에서 2017년 상반기 SNS ENGAGEMENT 순위를 발표한 자료 입니다. 본 리포트와 관련한 문의 사항은 ㈜에스엠투네트웍스 디지털비즈니스사업부 마케팅전략팀으로 문의 주시기 바랍니다.
- 4. TOTAL SNS ENGAGEMENT RANKING
- 5. Total SNS Engagement Ranking 1st 2 3 4 5 6 7 8 9 10 17,428,663 Total Engagement 12,542,909 Total Engagement 10,020,048 Total Engagement 3,636,622 Total Engagement 3,532,787 Total Engagement 3,510,794 Total Engagement 2,785,564 Total Engagement1,639,272 Total Engagement 604,239 Total Engagement500,774 Total Engagement ➢ 2017년 1분기 국내 자동차산업 매출액 기준으로 상위 10개 브랜드를 선정해 각 브랜드 Owned Media(한국 계정)의 Total Engagement 수치로 작성된 순위 입니다. ➢ 대상 미디어 - Facebook - Instagram - YouTube ➢ 기간 - 2017.1-2017.6 (상반기)
- 6. Total Engagement 가치 환산 Ranking ➢ 비용 환산 기준 / 환율 1,142.1원 적용하여 원화로 산출 ➢ SM2네트웍스 마케팅전략팀은 5년간 소셜 데이터 분석 연구 및 주요 소셜미디어마케팅을 전개하는 고객사의 분석 업무 협업 노하우를 바탕으로 주요 SNS 채널 Engagement 항목 별 Value를 개발 ➢ 주요채널 Value -Facebook - Like ($ 0.5), Share ($10), Comments ($ 1) -Instagram - Like ($ 0.5), Comments ($ 1.5) -YouTube - Like ($0.5), View ($ 0.12), Comments ($ 2) Rank Brand Engagement 환산 가치 Engagement 수 1 현대자동차 ₩ 2,534,261,242 17,428,663 2 쉐보레 ₩ 1,845,667,589 12,542,909 3 기아자동차 ₩ 1,693,639,391 10,020,048 4 메르세데스-벤츠 ₩ 637,011,986 3,510,794 5 BMW ₩ 616,926,375 3,532,787 6 르노삼성자동차 ₩ 560,168,962 3,636,622 7 토요타 ₩ 436,858,115 2,785,564 8 렉서스 ₩ 328,797,547 1,639,272 9 쌍용자동차 ₩ 266,950,000 500,774 10 포드 ₩ 120,553,178 604,239
- 7. FACEBOOK
- 8. Facebook Rank FACEBOOK TOP ENGAGEMENT RANKING Period : 2017년 상반기 (2017.01-2017.06) 1 TOTAL ENGAGEMENT 151,060 Total Posts - 215건 | Engagement per post – 702.6 2 TOTAL ENGAGEMENT 110,234 Total Posts - 126건 | Engagement per post – 874.9 BMW 기아자동차 3 TOTAL ENGAGEMENT 108,455 Total Posts – 94건 | Engagement per post – 1,153.8 메르세데스 벤츠 4 TOTAL ENGAGEMENT 79,803 Total Posts - 48건 | Engagement per post – 1.662.6 쉐보레 5 TOTAL ENGAGEMENT 71,185 Total Posts - 112건 | Engagement per post – 635.6 쌍용자동차 6 TOTAL ENGAGEMENT 61,410 Total Posts - 155건 | Engagement per post – 396.2 7 TOTAL ENGAGEMENT 46,914 Total Posts - 85건 | Engagement per post – 551.9 렉서스 현대자동차 8 TOTAL ENGAGEMENT 43,357 Total Posts - 184건 | Engagement per post – 390.6 토요타 9 TOTAL ENGAGEMENT 33,286 Total Posts - 56건 | Engagement per post – 594.4 르노삼성 자동차 10 TOTAL ENGAGEMENT 28,724 Total Posts - 142건 | Engagement per post – 202.3 포드 # of COMMENTS – 4,011 # of SHARE – 5,092 # of LIKES – 101,131 # of COMMENTS – 9,404 # of SHARE – 6,078 # of LIKES – 92,973 # of COMMENTS – 11,769 # of SHARE – 7,248 # of LIKES – 60,786 # of COMMENTS – 16,545 # of SHARE – 14,432 # of LIKES – 40,208 # of COMMENTS – 6,921 # of SHARE – 9,170 # of LIKES – 45,319 # of COMMENTS – 3,059 # of SHARE – 5,910 # of LIKES – 37,945 # of COMMENTS – 3,457 # of SHARE – 2,928 # of LIKES – 36,972 # of COMMENTS – 3,314 # of SHARE – 3,937 # of LIKES – 26,035 # of COMMENTS – 3,416 # of SHARE – 2,146 # of LIKES – 23,162 # of COMMENTS – 29,240 # of SHARE – 20,379 # of LIKES – 101,441
- 9. Top 3 Posts by Total Engagement “이병헌 vs 이병원, 절대 만나선 안될 두 남자가 만나게 된 이유” 르노삼성자동차 1 [The New E-Class 360° View] 2 렉서스 LC X 태양 'SO GOOD’ 뮤직비디오 공개! 렉서스 3 Engagements 13,545 · Posted on 2017.2.24 · Post type - Photo COMMENTS – 1,201 SHARE – 1,562 LIKES – 10,782 메르세데스-벤츠 Engagements 10,382 · Posted on 2017.4.21 · Post type - Video COMMENTS – 384 SHARE – 2,907 LIKES – 7,091 Engagements 14,838 · Posted on 2017.6.1 · Post type - Video COMMENTS – 1,825 SHARE – 1,403 LIKES – 11,610
- 10. Facebook POST Ranking Top.3 Facebook LIKE Ranking Top.3 Facebook COMMENT Ranking Top.3 Facebook SHARE Ranking Top.3 1 Total Posts 215건 기아자동차 2 Total Posts 155건 현대자동차 3 Total Posts 142건 포드 1 Total Likes 101,441건 2 Total Likes 101,131건 BMW 3 Total Likes 92,973건 메르세데스 벤츠 1 2 3 1 Total Shares 20,379건 기아자동차 2 Total Shares 14,432건 쌍용자동차 3 Total Shares 9,170건 현대자동차 Total Comments 29,240건 기아자동차 Total Comments 16,545건 쌍용자동차 Total Comments 11,769건 쉐보레 기아자동차
- 11. INSTAGRAM
- 12. Instagram Rank 1 TOTAL ENGAGEMENT # of COMMENTS – 1,820 # of LIKES – 78,272 80,092 Total Posts - 98건 | Engagement per post – 817.3 2 TOTAL ENGAGEMENT 58,541 Total Posts - 117건 | Engagement per post – 500.4 BMW 메르세데스 벤츠 3 TOTAL ENGAGEMENT 29,989 Total Posts - 69건 | Engagement per post – 434.6 기아자동차 4 TOTAL ENGAGEMENT 16,613 Total Posts - 94건 | Engagement per post – 176.7 현대자동차 5 TOTAL ENGAGEMENT # of COMMENTS - 279 # of LIKES – 4,680 4,959 Total Posts - 82건 | Engagement per post – 133.1 6 TOTAL ENGAGEMENT # of COMMENTS – 272 # of LIKES – 3,986 4,258 Total Posts - 32건 | Engagement per post – 133.1 르노삼성 자동차 토요타 7 TOTAL ENGAGEMENT # of COMMENTS - 63 # of LIKES – 574 637 Total Posts - 4건 | Engagement per post – 159.3 쉐보레 Instagram TOP ENGAGEMENT RANKING Period : 2017년 상반기 (2017.01-2017.06) # of COMMENTS – 1,720 # of LIKES – 56,821 # of COMMENTS – 424 # of LIKES – 29,565 # of COMMENTS – 800 # of LIKES – 15,813 ※ ‘쌍용자동차’는 현재 인스타그램 계정이 존재하지 않고, ‘렉서스코리아’, ‘포드코리아’의 경우 계정은 존재하나 업로드 된 게시물이 없음.
- 13. Top 3 Posts by Total Engagement DO MORE @서울재즈페스티벌 2017 인스타그램 이벤트 BMW 1 The 2nd #UrbanDriving Event 메르세데스-벤츠 2 2017 Seoul Motor Show Event 3 Engagements 1,789 COMMENTS - 111 LIKES – 1,678 · Posted on 2017.1.2 · Post type - Photo 메르세데스-벤츠 Engagements 1,389 COMMENTS - 479 LIKES – 910 · Posted on 2017.6.12 · Post type - Photo Engagements 1,907 · Posted on 2017.5.16 · Post type - Photo LIKES – 1,157 COMMENTS - 750
- 14. Instagram POST Ranking Top.3 Instagram LIKE Ranking Top.3Instagram COMMENT Ranking Top.3 1 Total Posts 117건 BMW 2 Total Posts 98건 메르세데스 벤츠 3 Total Posts 94건 현대자동차 1 Total Comments 1,820건 메르세데스 벤츠 2 BMW 3 현대자동차 Total Comments 1,720건 Total Comments 800건 1 Total Likes 78,272건 메르세데스 벤츠 2 BMW 3 기아자동차 Total Likes 56,821건 Total Likes 29,565건
- 15. YouTube
- 16. YouTube Rank YouTube TOP ENGAGEMENT RANKING Period : 2017년 상반기 (2017.01-2017.06) 1 TOTAL ENGAGEMENT # of COMMENTS – 1,551 # of THUMBS UP – 1,084 # of VIEWS – 1,012 17,350,640 Total Posts - 103건 | Engagement per post – 168,452.8 2 TOTAL ENGAGEMENT 12,462,469 Total Posts - 34건 | Engagement per post – 366,543.2 쉐보레 현대자동차 3 TOTAL ENGAGEMENT 9,838,999 Total Posts - 113건 | Engagement per post – 87,070.8 기아자동차 4 TOTAL ENGAGEMENT 3,599,078 Total Posts – 18건 | Engagement per post – 199,948.8 르노삼성 자동차 5 TOTAL ENGAGEMENT 3,364,012 Total Posts - 30건 | Engagement per post – 112,133.7 BMW 6 TOTAL ENGAGEMENT 3,322,247 Total Posts - 49건 | Engagement per post – 67,801.0 7 TOTAL ENGAGEMENT 2,737,248 Total Posts - 11건 | Engagement per post – 248,840.7 토요타 메르세데스 벤츠 8 TOTAL ENGAGEMENT 1,592,358 Total Posts - 21건 | Engagement per post – 75,826.6 렉서스 9 TOTAL ENGAGEMENT 575,515 Total Posts - 4건 | Engagement per post – 143,878.8 포드 10 TOTAL ENGAGEMENT 429,589 Total Posts - 41건 | Engagement per post – 10,477.8 쌍용자동차 # of COMMENTS – 1,084 # of THUMBS UP – 9,137 # of VIEWS – 12,452,248 # of COMMENTS – 1,012 # of THUMBS UP – 3,067 # of VIEWS – 9,834,920 # of COMMENTS – 141 # of THUMBS UP – 568 # of VIEWS – 3,598,369 # of COMMENTS – 0 # of THUMBS UP – 0 # of VIEWS – 3,364,012 # of COMMENTS – 145 # of THUMBS UP – 727 # of VIEWS – 3,321,375 # of COMMENTS – 10 # of THUMBS UP – 90 # of VIEWS – 2,737,148 # of COMMENTS – 1,849 # of THUMBS UP – 32,100 # of VIEWS – 1,558,409 # of COMMENTS – 9 # of THUMBS UP – 48 # of VIEWS – 575,458 # of COMMENTS – 416 # of THUMBS UP – 1,143 # of VIEWS – 428,030
- 17. Top 3 Posts by Total Engagement [쉐보레] 2017 해피 쉐비 뉴이어 TVC(15초)1 2 3 쉐보레 Engagements 2,926,529 · Posted on 2017.1.1 · Post type - Video VIEWS – 2,926,517 COMMENTS - 5 THUMBS UP - 7 [쉐보레] THE NEXT SPARK TVC 깐깐한 선택 편 (Full Ver.) [쉐보레] ALL NEW CRUZE Pre-launching (30초) 쉐보레 쉐보레 Engagements 2,432,493 · Posted on 2017.5.14 · Post type - Video VIEWS – 2,428,941 COMMENTS - 314 THUMBS UP – 3,238 Engagements 2,075,097 · Posted on 2017.1.16 · Post type - Video VIEWS – 2,074,365 COMMENTS - 119 THUMBS UP - 613
- 18. YouTube POST Ranking Top.3 YouTube THUMBS UP Ranking Top.3 YouTube COMMENT Ranking Top.3 YouTube VIEWS Ranking Top.3 1 Total Posts 113건 기아자동차 2 Total Posts 103건 현대자동차 3 Total Posts 49건 메르세데스 벤츠 1 Total Comments 1,849건 렉서스 2 현대자동차 3 쉐보레 Total Comments 1,551건 Total Comments 1,084건 1 Total THUMBS UP 32,100건 렉서스 2 현대자동차 3 쉐보레 Total THUMBS UP 9,392건 Total THUMBS UP 9,137건 1 2 3 Total Views 17,339,697건 현대자동차 쉐보레 기아자동차 Total Views 12,452,248건 Total Views 9,834,920건
- 19. WordCloud
- 20. WordCloud - Total SNS Top.3 Brands Period : 2017년 상반기 (2017.01-2017.06) * SNS ENGAGEMENT 상위 Top.3 브랜드의 Branded Posts로 구성된 워드클라우드 입니다.
- 21. Global Market
- 22. TOTAL SNS ENGAGEMENT RANKING
- 23. Total SNS Engagement Ranking 1st 2 3 4 5 6 7 8 9 10 157,375,261 Total Engagement 124,367,303 Total Engagement 67,793,103 Total Engagement 24,176,124 Total Engagement 22,341,120 Total Engagement 17,170,366 Total Engagement 7,959,745 Total Engagement5,963,948 Total Engagement 5,137,827 Total Engagement1,720,083 Total Engagement ➢ 2017년 1분기 전세계 자동차산업 매출액 기준으로 상위 10개 브랜드를 선정해 각 브랜드 Owned Media(글로벌 계정)의 Total Engagement 수치로 작성된 순위 입니다. ➢ 대상 미디어 - Facebook - Instagram - YouTube ➢ 기간 - 2017.1-2017.6 (상반기)
- 24. Total Engagement 가치 환산 Ranking ➢ 비용 환산 기준 / 환율 1,142.1원 적용하여 원화로 산출 ➢ SM2네트웍스 마케팅전략팀은 5년간 소셜 데이터 분석 연구 및 주요 소셜미디어마케팅을 전개하는 고객사의 분석 업무 협업 노하우를 바탕으로 주요 SNS 채널 Engagement 항목 별 Value를 개발 ➢ 주요채널 Value -Facebook - Like ($ 0.5), Share ($10), Comments ($ 1) -Instagram - Like ($ 0.5), Comments ($ 1.5) -YouTube - Like ($0.5), View ($ 0.12), Comments ($ 2) Rank Brand Engagement 환산 가치 Engagement 수 1 메르세데스-벤츠 ₩ 92,229,647,295 157,375,261 2 현대자동차 ₩ 17,365,260,619 124,367,303 3 닛산 ₩ 11,090,719,619 22,341,120 4 포드 ₩ 10,797,462,236 67,793,103 5 혼다 ₩ 4,575,937,906 24,176,124 6 쉐보레 ₩ 3,771,777,392 17,170,366 7 폭스바겐 ₩ 3,696,476,204 7,959,745 8 기아자동차 ₩ 2,522,281,572 5,137,827 9 토요타 ₩ 973,236,792 5,963,948 10 스즈키 ₩ 792,257,776 1,720,083
- 25. FACEBOOK
- 26. Facebook Rank FACEBOOK TOP ENGAGEMENT RANKING Period : 2017년 상반기 (2017.01-2017.06) 1 TOTAL ENGAGEMENT 8,916,403 Total Posts - 622건 | Engagement per post – 14,335.1 2 TOTAL ENGAGEMENT 1,332,166 Total Posts - 248건 | Engagement per post – 5,371.6 기아자동차 메르세데스 벤츠 3 TOTAL ENGAGEMENT 201,091 Total Posts – 89건 | Engagement per post – 2,259.4 현대자동차 4 TOTAL ENGAGEMENT 158,649 Total Posts - 272건 | Engagement per post – 583.3 스즈키 5 TOTAL ENGAGEMENT 158,043 Total Posts - 140건 | Engagement per post – 1,128.9 쉐보레 6 TOTAL ENGAGEMENT 145,747 Total Posts - 341건 | Engagement per post – 427.4 7 TOTAL ENGAGEMENT 130,546 Total Posts - 34건 | Engagement per post – 3,839.6 포드 폭스바겐 8 TOTAL ENGAGEMENT 108,092 Total Posts - 500건 | Engagement per post – 216.2 닛산 9 TOTAL ENGAGEMENT 70,427 Total Posts - 15건 | Engagement per post – 4,695.1 토요타 10 TOTAL ENGAGEMENT 28,724 Total Posts - 12건 | Engagement per post – 3,691.4 혼다 # of COMMENTS – 35,668 # of SHARE – 105,402 # of LIKES – 1,191,096 # of COMMENTS – 3,993 # of SHARE – 15,137 # of LIKES – 181,961 # of COMMENTS – 2,787 # of SHARE – 8,369 # of LIKES – 147,493 # of COMMENTS – 8,311 # of SHARE – 22,047 # of LIKES – 127,685 # of COMMENTS – 5,274 # of SHARE – 14,171 # of LIKES – 126,302 # of COMMENTS – 11,060 # of SHARE – 28,106 # of LIKES – 91,380 # of COMMENTS – 808 # of SHARE – 1,977 # of LIKES – 105,307 # of COMMENTS – 1,237 # of SHARE – 11,414 # of LIKES – 57,776 # of COMMENTS – 4,178 # of SHARE – 4,712 # of LIKES – 35,407 # of COMMENTS – 127,246 # of SHARE – 401,357 # of LIKES – 8,387,800
- 27. Top 3 Posts by Total Engagement Enjoy our selection of the week’s most liked Instagram shots. 메르세데스-벤츠 1 Mercedes-AMG GT Concept 2 #Fatherhood, a word that knocks on your heart. #Kia #Sportage3 Engagements 119,990 · Posted on 2017.3.7 · Post type - Photo COMMENTS – 4,414 SHARE – 6,418 LIKES – 109,158 메르세데스-벤츠 Engagements 447,335 · Posted on 2017.6.10 · Post type - Photo COMMENTS – 4,085 SHARE – 32,318 LIKES – 410,932 Engagements 110,161 · Posted on 2017.6.8 · Post type - Video COMMENTS – 1,343 SHARE – 8,562 LIKES – 100,256 기아자동차
- 28. Facebook POST Ranking Top.3 Facebook LIKE Ranking Top.3 Facebook COMMENT Ranking Top.3 Facebook SHARE Ranking Top.3 1 Total Posts 622건 메르세데스 벤츠 2 Total Posts 500건 닛산 3 Total Posts 341건 폭스바겐 1 Total Likes 8,387,800건 2 Total Likes 1,191,096건 기아자동차 3 Total Likes 181,961건 현대자동차 1 2 3 1 Total Shares 401,357건 메르세데스 벤츠 2 Total Shares 105,402건 기아자동차 3 Total Shares 28,106건 포드 Total Comments 127,246건 메르세데스 벤츠 Total Comments 35,668건 기아자동차 Total Comments 11,060건 포드 메르세데스 벤츠
- 29. INSTAGRAM
- 30. Instagram Rank 1 TOTAL ENGAGEMENT # of COMMENTS – 284,151 # of LIKES – 142,596,070 142,880,221 Total Posts – 1,076건 | Engagement per post – 132,788.3 2 TOTAL ENGAGEMENT 18,212,036 Total Posts - 531건 | Engagement per post – 34,297.6 닛산 메르세데스 벤츠 3 TOTAL ENGAGEMENT 5,378,038 Total Posts - 284건 | Engagement per post – 18,936.8 폭스바겐 4 TOTAL ENGAGEMENT 2,621,687 Total Posts - 178건 | Engagement per post – 14,728.6 혼다 6 TOTAL ENGAGEMENT # of COMMENTS – 16,959 # of LIKES – 2,424,090 2,441,049 Total Posts - 70건 | Engagement per post – 34,872.1 7 TOTAL ENGAGEMENT # of COMMENTS – 3,175 # of LIKES – 897,713 900,888 Total Posts - 295건 | Engagement per post – 3,053.9 스즈키 포드 8 TOTAL ENGAGEMENT # of COMMENTS – 1,859 # of LIKES – 163,669 165,528 Total Posts - 139건 | Engagement per post – 1,190.8 기아자동차 Instagram TOP ENGAGEMENT RANKING Period : 2017년 상반기 (2017.01-2017.06) # of COMMENTS – 47,513 # of LIKES – 18,164,523 # of COMMENTS – 41,950 # of LIKES – 5,336,088 # of COMMENTS – 23,716 # of LIKES – 2,597,971 9 TOTAL ENGAGEMENT # of COMMENTS - 566 # of LIKES – 130,538 131,104 Total Posts - 135건 | Engagement per post – 971.1 현대자동차 5 TOTAL ENGAGEMENT 2,443,128 Total Posts - 125건 | Engagement per post – 19,545.0 쉐보레 # of COMMENTS – 10,029 # of LIKES – 2,433,099 10 TOTAL ENGAGEMENT # of COMMENTS - 4 # of LIKES – 90 94 Total Posts - 1건 | Engagement per post – 94.0 토요타
- 31. Top 3 Posts by Total Engagement The beast is ready to attack! #MercedesAMG1 AMG GT C. No need to say any more..2 Engine compartment will cool down quicker with hood open and it is a nice Shot, isn´t it? 3 Engagements 284,097 COMMENTS - 621 LIKES – 283,476 · Posted on 2017.6.12 · Post type - Photo Engagements 283,646 COMMENTS - 657 LIKES – 282,989 · Posted on 2017.6.5 · Post type - Photo Engagements 308,832 · Posted on 2017.5.13 · Post type - Photo LIKES – 307,645 COMMENTS - 737 메르세데스-벤츠메르세데스-벤츠메르세데스-벤츠
- 32. Instagram POST Ranking Top.3 Instagram LIKE Ranking Top.3Instagram COMMENT Ranking Top.3 1 Total Posts 1,076건 메르세데스 벤츠 2 Total Posts 531건 닛산 3 Total Posts 295건 스즈키 1 Total Comments 284,151건 메르세데스 벤츠 2 닛산 3 폭스바겐 Total Comments 47,513건 Total Comments 41,950건 1 Total Likes 142,596,070건 메르세데스 벤츠 2 닛산 3 폭스바겐 Total Likes 18,164,523건 Total Likes 5,336,088건
- 33. YouTube
- 34. YouTube Rank YouTube TOP ENGAGEMENT RANKING Period : 2017년 상반기 (2017.01-2017.06) 1 TOTAL ENGAGEMENT 124,035,108 Total Posts - 56건 | Engagement per post – 2,214,912.6 2 TOTAL ENGAGEMENT 65,221,508 Total Posts - 295건 | Engagement per post – 221,089.9 포드 현대자동차 3 TOTAL ENGAGEMENT 21,510,140 Total Posts - 263건 | Engagement per post – 81,787.6 혼다 4 TOTAL ENGAGEMENT 14,569,195 Total Posts – 51건 | Engagement per post – 285,670.5 쉐보레 5 TOTAL ENGAGEMENT 5,893,427 Total Posts - 47건 | Engagement per post – 125,392.1 토요타 6 TOTAL ENGAGEMENT 5,578,637 Total Posts - 132건 | Engagement per post – 42,262.4 7 TOTAL ENGAGEMENT 4,020,992 Total Posts - 47건 | Engagement per post – 85,553.0 닛산 메르세데스 벤츠 8 TOTAL ENGAGEMENT 3,640,133 Total Posts - 70건 | Engagement per post – 52,001.9 기아자동차 9 TOTAL ENGAGEMENT 2,435,960 Total Posts - 57건 | Engagement per post – 42,736.1 폭스바겐 10 TOTAL ENGAGEMENT 660,546 Total Posts - 21건 | Engagement per post – 31,454.6 스즈키 # of COMMENTS – 2,204 # of THUMBS UP – 126,381 # of VIEWS – 65,092,923 # of COMMENTS – 4,105 # of THUMBS UP – 37,118 # of VIEWS – 21,468,917 # of COMMENTS – 5,569 # of THUMBS UP – 51,325 # of VIEWS – 14,512,301 # of COMMENTS – 71 # of THUMBS UP – 1,279 # of VIEWS – 5,892,077 # of COMMENTS – 3,196 # of THUMBS UP – 52,681 # of VIEWS – 5,522,760 # of COMMENTS – 259 # of THUMBS UP – 2,749 # of VIEWS – 4,017,984 # of COMMENTS – 302 # of THUMBS UP – 3,202 # of VIEWS – 3,636,629 # of COMMENTS – 387 # of THUMBS UP – 6,353 # of VIEWS – 2,429,220 # of COMMENTS – 101 # of THUMBS UP – 1,019 # of VIEWS – 659,426 # of COMMENTS – 1,120 # of THUMBS UP – 15,516 # of VIEWS – 124,018,472
- 35. Top 3 Posts by Total Engagement Hyundai “Shackleton's Return” - Main film1 2 3 쉐보레 Compare 2017 Honda CR-V vs 2017 Ford Escape | Ford All-New LEGO® Batmobile from Chevy :30 | Chevrolet 쉐보레 쉐보레 Engagements 5,937,530 · Posted on 2017.5.5 · Post type - Video VIEWS – 5,936,911 COMMENTS - 1 THUMBS UP – 618 Engagements 4,654,999 · Posted on 2017.1.14 · Post type - Video VIEWS – 4,636,347 COMMENTS – 1,184 THUMBS UP – 17,468 Engagements 100,767,428 · Posted on 2017.4.19 · Post type - Video VIEWS – 100,761,255 COMMENTS - 519 THUMBS UP – 5,654
- 36. YouTube POST Ranking Top.3 YouTube THUMBS UP Ranking Top.3 YouTube COMMENT Ranking Top.3 YouTube VIEWS Ranking Top.3 1 Total Posts 295건 포드 2 Total Posts 263건 혼다 3 Total Posts 132건 메르세데스 벤츠 1 Total Comments 5,569건 쉐보레 2 혼다 3 메르세데스 벤츠 Total Comments 4,105건 Total Comments 3,196건 1 Total THUMBS UP 126,381건 포드 2 메르세데스 벤츠 3 쉐보레 Total THUMBS UP 52,681건 Total THUMBS UP 51,325건 1 2 3 Total Views 124,018,472건 현대자동차 포드 혼다 Total Views 65,092,923건 Total Views 21,468,917건
- 37. WordCloud
- 38. WordCloud - Total SNS Top.3 Brands Period : 2017년 상반기 (2017.01-2017.06) * SNS ENGAGEMENT 상위 Top.3 브랜드의 Branded Posts로 구성된 워드클라우드 입니다.
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