Wet Shampoo Arriola, Carmina Cruz, Christer Brian Del Carmen, Michelle Esmeralda, Jaime Navarro, anna Sia, Nicole
Background of Market• Weather of Cebu• Urbanization in the Area • Pollution• Social Status or Living Standards • Income • Education • Health• Culture or Lifestyle
QUALITY OF LIFE• There is no air pollution in Cebu• Climate : Generally fair; temperature range 23-33 ºC or 73-91 ºF• There is very much less traffic in Cebu. It does not take more than 40 minutes to get from 1 point in Metro Cebu to another• one of the safest and most secure places in the Philippines.• Almost zero incidence of political, religious & ethnic violence.
Education• 1,000 private and public elementary schools• 203 secondary schools• 9 Universities and 39 Colleges• College population of more than 200,000.• Over 22,000 graduate from college yearly and• approximately 2,000 of them have various engineering degrees.
Education• There is an accredited International School (up to the secondary level) in Cebu• There are 4 Medical Colleges in Cebu• Eighty percent (80%) of the population is literate
Needs and Wants• cleanses the hair and • makes hair smooth and scalp shiny •• Remove dirt without smells good stripping away too much • of the natural sebum good packaging• protect the hair from the • affordable heat/weather • Repair damaged hair • Lessen hair fall
Usage, awareness and image study• Shampoos are cleaning formulations used for a wide range of applications, including personal care, pet use, and carpets. People use shampoos to remove unwanted oil, dirt, skin particles, dandruff and other contaminant particles that gradually build up in hair. Shampoos can also repair certain hair damages according to which type of shampoo you use. There are shampoos that can make hair look soft and shiny, while other types of shampoo can make your hair grow faster. Shampoos have several types which offers a wide range of benefits.