FMCG

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marketing vlerickalumni : marketing-informal-catch-up-with-fmcg.

"The world of FMCG has always been very responsive to cycles in consumer lifestyle. In the blink of an eye your brand loses its sex appeal and customers decide to switch to those competitors that did jump on the bandwagon.

It’s time to catch up.
It’s time to call in the experts on trends in FMCG and consumer behavior.

We have invited Prof. Gino Van Ossel (Professor at Vlerick Leuven Gent Management School) as the expert in the field of evolving shopping behavior.

Moreover, to fully understand what’s ahead of us we have asked Tom Palmaerts (Trendwatcher & Youthwatcher at Trendwolves) who has interviewed 25.000 youngsters across Europe to disclose us his insights on what we have to be expecting."

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FMCG

  1. 1. FMCG Tom Palmaerts Trendwatcher
  2. 2. generation by keywords
  3. 3. elements of youth culture © trendwolves
  4. 4. LOOKS
  5. 5. D.I.Y
  6. 6. I alter the skirt I bought at the East End Thrift Store earlier this week and take pictures before and afterwards for my blog. (Kirsty, 25, U.K.)
  7. 7. instructables.com
  8. 8. CONNECTIVITY
  9. 9. GATHERING
  10. 10. HEROES
  11. 11. • eco iconic
  12. 12. TRAVEL
  13. 13. fixed gear bikes
  14. 14. REBELLION
  15. 15. dipping
  16. 16. SKILLS
  17. 17. youth
  18. 18. generation by keywords elements of youth culture
  19. 19. They are social
  20. 20. They are creative (Spore creations)
  21. 21. They are individuals
  22. 22. They are active
  23. 23. They have skills
  24. 24. They belong to communities
  25. 25. They are what they share
  26. 26. mail me tom@trendwolves.com follow me on twitter @palmaerts www.trendwolves.com

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