How do you get 200 influencers to talk about you? The story of the Yorkshire Tea Train at #smm13 - see the video here:
http://www.youtube.com/watch?v=JcakTLCr2OI
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The Yorkshire Tea Train - Case Study at SMM13
1. The challenge…
! The everyday black tea
market is shrinking
! Lack of pro-active interest in
tea…
! …but huge ‘latent’ loyalty
! How to be the challenger in
a fragmented media age?