This presentation was made by Eric dos Santos (Dimelo) and Quentin de Boissieu (Community Manager, Peugeot) at Our Social Times' Social CRM 2011 Paris conference.
In social media, as in real life, a good experience can strengthen the link between a brand and its customers. When company experts join the community and respond to questions this rapport only gets stronger and richer. In this fascinating case study about the launch of the new 208 vehicle, Quentin de Boissieu (Community Manager, Peugeot) and Eric Dos Santos (Dimelo) will highlight the process, challenges and benefits of creating a successful customer community.
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