Twitter: the two-edged sword @davidjdeal @Razorfish

@davidjdeal

@Razorfish

Twitter can help you. And hurt you. Hurt You Help You Employees = amateur journalists Employees = your PR partners Flaming tweets = daily distraction Flaming tweets = opportunity to show responsiveness Influencers = threat to PR gate keepers Influencers = great way to make yourself more valuable A time waster if you lack a strategy for its use Can enhance your marketing & PR if you employ a strategy

Some ways Razorfish uses Twitter Events: 2009 Client Summit #rzcs trended #4 Employee & client recognition (e.g., awards) PR for major announcements Distribution for thought leadership Customer response mechanism Recruitment

Events: 2009 Client Summit #rzcs trended #4

Employee & client recognition (e.g., awards)

PR for major announcements

Distribution for thought leadership

Customer response mechanism

Recruitment

“ The Client Summit was the tweetiest conference I had ever been to.” -- Razorfish Client Amway

Razorfunfish On Google first day of conference: No results for Razorfunfish

Razorfunfish Twitter Results: 18+ pages of Razorfunfish results on Google -- including blog posts, videos & purchased search ads

Thank you David J. Deal 312-696-5056 [email_address] @davidjdeal @Razorfish http://www.superhypeblog.com

David J. Deal

312-696-5056

[email_address]

@davidjdeal

@Razorfish

http://www.superhypeblog.com