After analysing social media digital presence of several companies, we noticed that there is a pattern that is repeated in many of them. This presentation summarizes our learning. May you identify yourself with it, we will be pleased to talk your Digital Presence management. TEN Digital - www.topexecutivesnet.com

1. Digital Presence
Social Media Analysis

2. Credentials
Please search on Google.com.br and type just Octavio P
Name
will
be
suggested
*it may varies over time, of course
as
the
3ª
option*

3. Digital Presence
Press ENTER and see all our digital presence in social media
Try to do the same with your name, brand, company, products & services

4. Our Experience
We will present the most common mistakes found per each social
media due to the fact that profissional and/or company are not
aware of the utmost importance of taking care of the digital
presence.
We analized some key actors in social media:
• Site
• Blog
• LinkedIN
• Facebook
• Twitter
• You Tube
• SlideShare
Over time, our service will correct these eventual flaws.

5. Site
Key-words are
not the ideal ones
SEO – Search Engine
Optimization could be better
Multinationals with little
geolocalização abroad
Low interaction with
social media

6. Blog
The great majority of companies do not have a
corporate blog, when they should have several ones!
Outdated channel
Lack of integration
with social media
Multinationals keep blogs only
in the headquarters language
Reading: 10 motivos para se ter um blog corporativo

7. LinkedIN
The biggest corporate social network
with 150+ million members
Professional use
only when needed
Lack of page and/or
page related to
business activities
Little knowledge in
order to maximize
tool s value
Absence ou low activity of major executives

8. Facebook
CLASSICAL ERROR: create profile
with corporate brand
Several pages or
groups created by
3rd parties
Neither page nor
group related to
brand
Absence of e-commerce
integrated with Facebook
(in specific cases)
Facebook is the biggest social network worlwide!
It will surpass Índia as the 2nd largest
concentration of people in this planet soon!

9. Twitter
Many company names are taken by 3rd
parties not related to business at all
Not all potential
accounts has
been reserved
Outdated tweets
Low followers / following ratio
given brand s importance

10. You Tube
No proper corporate channel
Small number
of videos
Outdated
Displayed in 3rd
party channels
DETAIL: You Tube belongs to Google and
it is the 2nd biggest search engine WORLDWIDE!

11. Slideshare
Excellent tool and not
well-know by companies
It belongs to LinkedIN now
Majority of
companies without
own channel
Posts by
3rd parties
Equivalent to You Tube
regarding presentations
NOTE: It allows
integration with You
Tube and other social
media. Did you know?

12. Conclusion
CNO – Chief Networking Officer s
ABSENCE, strategist of business
networks management
Lack of
knowledge
Laics decide about this
matter inside companies
Companies still block
access to social media!!!
Site & blogs not
alligned with SEO
Corporation
exposed to 3rd
parties actions
Reactive attitude
rather than
proactive one.
Real world actions not
reflected on social media
Major oportunity
for competitors

13. Contact
Octavio Pitaluga Neto
TEN – Top Executives Net
Chief Networking Officer
octavio@topexecutivesnet.com
Tel: +55 21. 2235-8721
Cel: +55 21. 9 8829-4933
Skype: octaviopitaluga
G Hang Out: opitaluga@gmail.com
@topexecutives