Insights from store visited in Lagos, Nigeria #crashcreativity

1. ARE YOU PAYING
ATTENTION?
Observation Lab
Observation and Paying Attention 1

2. Chillers should never be Empty Shelves also Tiny price labeling Fresh fruits should
empty, it shows poor show poor vendor does not encourage be at the center of
supply chain and vendor and supply chain decision making the store and not
management management hidden at the corner
process
Observation and Paying Attention 2

3. • I had a better experience in store where the sales person
approaches me and assisted with product options and alternatives.
• Shops with doors opened were perceived as welcoming
• Shops with sales person in uniform appeared to be better trained
• Most customers with family tend to make a purchase, better to
target the family in marketing communications
• Its brilliant to locate impulse items at the till or cashiers as most
customer tend to buy.
Observation and Paying Attention 3