This is the launch presentation from 20 May, 2010. It was given to the Guardian's media partners at an event in our London offices.
...
This is the launch presentation from 20 May, 2010. It was given to the Guardian's media partners at an event in our London offices.
The Guardian has a history of innovation and openness with its digital business. This is the next step in that evolution. Our vision is to weave the Guardian into the fabric of the Internet, to become 'of' the web rather than 'on' the web.
With this launch we aim to make the Guardian a useful resource to partners all around the globe who want to leverage the value the Guardian can bring to their business.
The Guardian’s Open Platform is open for businessPresentation Transcript
Commercial Launch of
The Guardian’s
Open Platform
...now open for business
Thursday, 20 May 2010
Welcome
Introduction Mike Bracken
Commercial context Adam Freeman
Working with us Matt Gilbert
Case Study: Enjoy England David Fisher
Summary Matt Gilbert
Q&A Team
Developer Challenge Everyone
Thursday, 20 May 2010
From publisher to
platform
http://www.flickr.com/photos/heliopaz/2007012694/
Thursday, 20 May 2010
CONTENT API DATA STORE POLITICS API MICROAPPS
A service for selecting A directory of useful Open database of A framework for
and collecting data curated by candidates, voting integrating 3rd party
Guardian content for Guardian editors. It records, applications into
re-use includes the Datablog constituencies, election guardian.co.uk.
and the World Govt results, live data on
Data search engine election day
Thursday, 20 May 2010
Adam Freeman
Director Consumer Media
Thursday, 20 May 2010
Context
• Difficult economic times can make innovation feel a luxury
• More important than ever
• Digital Media back in growth
• Time to raise expectations
• Alignment of our commercial strategy and commitment to
open editorial vision
• £50k Guardian media support available
Thursday, 20 May 2010
Guardian’s strong digital track record
Thursday, 20 May 2010
.co.uk network
Thursday, 20 May 2010
Thursday, 20 May 2010
“Our most interesting experiments lie in
combining what we know with the
experience, opinions and expertise of the
people who want to participate rather than
passively receive.”
-- Alan Rusbridger, Cudlipp Lecture 2010
Thursday, 20 May 2010
Being part of the web
Thursday, 20 May 2010
110 sites delivering 1.5M users
Thursday, 20 May 2010
New ways of working
• New technology blurs old distinctions
• Take advantage of new platforms
• Belief in operating behind closed doors simply not
sustainable
• Open Invitation to experiment and explore with us…
Thursday, 20 May 2010
Matt Gilbert
Head of Business Development
Thursday, 20 May 2010
The Open Platform is open for business
1. Open in and Open Out
2. Tiered access
3. Revenue Models
Thursday, 20 May 2010
Open In Open Out
Applications built by Applications using Guardian
partners that are integrated content built by partners
into the Guardian network for other digital platforms
Thursday, 20 May 2010
Open In
Thursday, 20 May 2010
xxxxxx
Thursday, 20 May 2010
Open Out
Thursday, 20 May 2010
Thursday, 20 May 2010
Thursday, 20 May 2010
Open In and Open Out
Thursday, 20 May 2010
Thursday, 20 May 2010
Thursday, 20 May 2010
3 Tiers of access
3 Revenue models
Keyless:
Free access to headlines, data, tags and meta data. No key required.
Partner keeps associated revenue from page.
Approved:
License to publish articles in full.
Guardian keeps embedded ad revenue, partner keeps rest of page revenue.
Bespoke:
Custom solutions for licensing content and integrating rich applications.
Sponsorship, revenue share, co-development options available.
Thursday, 20 May 2010
• Official, Guardian-branded
Core • Commission-based partnership
• Core to Guardian mission and goals
• High level engagement <10 apps
• ‘Powered by’ or Guardian branded
Niche • Revenue share, or ad model partnership
• Topical, targeted, focused
• Light engagement 10-100 apps
• Powered by the Guardian
Open • Ad model partnerships
• Innovative, experimental
• Self-serve engagement 100’s or 1,000’s
Thursday, 20 May 2010
Case Study: Enjoy England
David Fisher, Head of Guardian Plus
Thursday, 20 May 2010
Guardian Plus,Visit England, Mediacom, lingoBee
Thursday, 20 May 2010
Thursday, 20 May 2010
VisitEngland data
User uploads,
Articles
Open Platform
Thursday, 20 May 2010
Thursday, 20 May 2010
Thursday, 20 May 2010
• Wider content distribution
• Enhanced functionality
• Live, local and social
• Extending Communities
• Reach communities in natural environments
• Longer term deals
• New revenue and ownership models
• Infinite distribution through applications and
widgets
Thursday, 20 May 2010
Partnership concepts
proprietary data
MicroApp
Brand
Search Content iPhone
Hub Facebook
other Open ...
APIs Platform
Thursday, 20 May 2010
The Open Platform is now
open for business
Thursday, 20 May 2010
Summary of benefits
• Full, unique commercial content, openly available
• Create new, sustainable marketing IP
• Opportunity to experiment and innovate
• Developer resource
Thursday, 20 May 2010
Thursday, 20 May 2010
Advertising Sales:
• David Fisher, Head of Guardian Plus
• Richard Chambers, Emerging Ad Revenue
Business Development:
• Matt Gilbert, Head of Business Development
• Steve Wing, Content Sales & Mkting
Thursday, 20 May 2010
Kevin Newman