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The Guardian's Open Platform is open for business
This is the launch presentation from 20 May, 2010. It was given to the Guardian's media partners at an event in our London offices. The Guardian has a history of innovation and openness with its digital business. This is the next step in that evolution. Our vision is to weave the Guardian into the fabric of the Internet, to become 'of' the web rather than 'on' the web. With this launch we aim to make the Guardian a useful resource to partners all around the globe who want to leverage the value the Guardian can bring to their business.
The Guardian's Open Platform is open for business
- 1. Commercial Launch of The Guardian’s Open Platform ...now open for business Thursday, 20 May 2010
- 2. Welcome Introduction Mike Bracken Commercial context Adam Freeman Working with us Matt Gilbert Case Study: Enjoy England David Fisher Summary Matt Gilbert Q&A Team Developer Challenge Everyone Thursday, 20 May 2010
- 3. From publisher to platform http://www.flickr.com/photos/heliopaz/2007012694/ Thursday, 20 May 2010
- 4. CONTENT API DATA STORE POLITICS API MICROAPPS A service for selecting A directory of useful Open database of A framework for and collecting data curated by candidates, voting integrating 3rd party Guardian content for Guardian editors. It records, applications into re-use includes the Datablog constituencies, election guardian.co.uk. and the World Govt results, live data on Data search engine election day Thursday, 20 May 2010
- 5. Adam Freeman Director Consumer Media Thursday, 20 May 2010
- 6. Context • Difficult economic times can make innovation feel a luxury • More important than ever • Digital Media back in growth • Time to raise expectations • Alignment of our commercial strategy and commitment to open editorial vision • £50k Guardian media support available Thursday, 20 May 2010
- 7. Guardian’s strong digitaltrack record Thursday, 20 May 2010
- 8. .co.uk network Thursday, 20 May 2010
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- 10. “Our most interestingexperiments lie in combining what we know with the experience, opinions and expertise of the people who want to participate rather than passively receive.” -- Alan Rusbridger, Cudlipp Lecture 2010 Thursday, 20 May 2010
- 11. Being part ofthe web Thursday, 20 May 2010
- 12. 110 sites delivering1.5M users Thursday, 20 May 2010
- 13. New ways ofworking • New technology blurs old distinctions • Take advantage of new platforms • Belief in operating behind closed doors simply not sustainable • Open Invitation to experiment and explore with us… Thursday, 20 May 2010
- 14. Matt Gilbert Head of Business Development Thursday, 20 May 2010
- 15. The Open Platformis open for business 1. Open in and Open Out 2. Tiered access 3. Revenue Models Thursday, 20 May 2010
- 16. Open In Open Out Applications built by Applications using Guardian partners that are integrated content built by partners into the Guardian network for other digital platforms Thursday, 20 May 2010
- 17. Open In Thursday, 20May 2010
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- 19. Open Out Thursday, 20May 2010
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- 22. Open In andOpen Out Thursday, 20 May 2010
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- 25. 3 Tiers ofaccess 3 Revenue models Keyless: Free access to headlines, data, tags and meta data. No key required. Partner keeps associated revenue from page. Approved: License to publish articles in full. Guardian keeps embedded ad revenue, partner keeps rest of page revenue. Bespoke: Custom solutions for licensing content and integrating rich applications. Sponsorship, revenue share, co-development options available. Thursday, 20 May 2010
- 26. • Official, Guardian-branded Core • Commission-based partnership • Core to Guardian mission and goals • High level engagement <10 apps • ‘Powered by’ or Guardian branded Niche • Revenue share, or ad model partnership • Topical, targeted, focused • Light engagement 10-100 apps • Powered by the Guardian Open • Ad model partnerships • Innovative, experimental • Self-serve engagement 100’s or 1,000’s Thursday, 20 May 2010
- 27. Case Study: EnjoyEngland David Fisher, Head of Guardian Plus Thursday, 20 May 2010
- 28. Guardian Plus,Visit England,Mediacom, lingoBee Thursday, 20 May 2010
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- 30. VisitEngland data User uploads, Articles Open Platform Thursday, 20 May 2010
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- 33. • Wider content distribution • Enhanced functionality • Live, local and social • Extending Communities • Reach communities in natural environments • Longer term deals • New revenue and ownership models • Infinite distribution through applications and widgets Thursday, 20 May 2010
- 34. Partnership concepts proprietary data MicroApp Brand Search Content iPhone Hub Facebook other Open ... APIs Platform Thursday, 20 May 2010
- 35. The Open Platformis now open for business Thursday, 20 May 2010
- 36. Summary of benefits • Full, unique commercial content, openly available • Create new, sustainable marketing IP • Opportunity to experiment and innovate • Developer resource Thursday, 20 May 2010
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- 38. Advertising Sales: • David Fisher, Head of Guardian Plus • Richard Chambers, Emerging Ad Revenue Business Development: • Matt Gilbert, Head of Business Development • Steve Wing, Content Sales & Mkting Thursday, 20 May 2010
- 39. Thank you. Thursday, 20May 2010