I Impact India Partners launches the world's first slideshare magazine for good.Covering topics ranging from non profits to csr to cause marketing to all social activities around the world. I Impact India Partners (www.iimpactindia.com), is a social impact laboratory providing comprehensive social sector solutions to Non-Profits, Social Enterprises and Corporates. We are a part consultancy and part design studio, which creates a social impact through professional design along with streamlining the client’s communication. We cater to a panorama of social sector needs ranging from NGO Marketing & Communication to CSR Strategy & Execution.

1. June 2015 Issue

2. CONTENTS
• Ineffective CSR Campaigns
• Innovative Public Awareness Campaigns
• Best Practices for CSR

4. THE “WE AGREE” CAMPAIGN1.

5. Chevron launched
the
“We Agree”
campaign to
highlight the
company’s
commitment to
clean energy, and
the community.

6. THE DETAIL THEY CONVENIENTLY FORGOT:

7. It was spoofed. To say it backfired is an understatement.
Lesson Learnt: Don’t underestimate the intelligence of the cons

8. KFC’S “BUCKET FOR THE CURE”
CAMPAIGN
2.

9. For each pink bucket of chicken purchased, KFC
will donate 50 cents to fight breast cancer.
WHAT THEY ADVERTISED :

10. THE DETAIL THEY
CONVENIENTLY
FORGOT:
Eating fatty
foods
increases the
risk of breast
cancer.

11. KFC launched the “Bucket for a Cure” campaign to
improve its brand name as a socially responsible
organization.
Customers saw through the act.
Lesson Learnt: Know what you can sell and what you
can’t.

12. MODI’S “Clean India” Mission3.

13. WHAT THEY ADVERTISED :
Clean the streets,
roads and
infrastructure of
the country.

14. THE DETAIL THEY FORGOT TO ADD:
Only celebrities showed up to the party.
They forgot to invite the public.

15. LESSON LEARNT:
All publicity and no work makes Jac
dumb boy.

16. INNOVATIVE PUBLIC AWARENESS CAMPAIGNS

17. ORGAN DONATION

18. PRESERVATION OF
ENDANGERED
SPECIES

19. ANTI-IGNORANCE

20. ANTI-SMOKING
AWARENESS

21. CHILD ABUSE

23. 1. Simple doesn’t mean stupid

24. 2. Create measurable goals

25. 3. Engage your stakeholders

26. 4. Don’t mindlessly
copy.
Know what works for
you.

27. 5 NON PROFITS MAKING A
WORLD OF DIFFERENCE

28. Provides assistance
to children and
mothers in
developing
countries.
1. United Nations Children's Fund (UNICEF)

29. 2. Human Rights Watch (HRW)
Advocacy on basic
human
rights

30. 3. WikiLeaks
Publishes secret
information, and
news leaks from
anonymous sources.

31. 4. Greenpeace
Campaigns on world-wide
environmental
issues

32. 5. Doctors Without Borders
Provides basic health
care to all people

33. I IMPACT INDIA
SOCIAL IMPACT COMMUNICATION SOLUTION
W:
www.iimpac+ndia.com
E:
info@iimpac+ndia.com