Learn how to make your audience listen every time and all the time.

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Olusola Amusan

2. about
 Olusola Amusan is an Author, personal effectiveness
trainer, coach and youth empowerment advocate.
Being GEMSTONE 2025 Ambassador, a model
United Nations Ambassador to sub-Saharan Africa
for the MDGs, Olusola is a keen young man in his
early twenties, an award winner who carries a
burden to pass across the message of Securing
Africa at every fora possible… more at
http://olusolabooks.com
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3. contact
 Book Olusola Amusan
 Visit http://olusolabooks.com
▪ Or call +2348132157517
 +2348066478058
Olusola Amusan Olusolamusan
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4. #1 – Analyze your Audience
 The first thing to do when given the opportunity to speak
anywhere is to carefully and critically analyze your audience.
 Find out the kind of people that dominate your audience, use
measure such as age group, culture , gender, level of
education, religion beliefs and so on. This must inform the
context of your speech every time so you can communicate
effectively every time. Analyzing your audience ensures that
you bond well with them and remain within the context that
will benefit them
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5. #2– Start with a Story, joke or Illustration
 The law of story telling is very key in public speaking. Starting
your speech or training with a story, a joke or illustration will
keep your audience in suspense, waiting eagerly to know what
you are driving at. Humans tend to learn better in pictures so
paint more vivid scenarios as you explain your concepts and
Ideas.
 Meanwhile, great caution should be taken to ensure that the
story is not boring, it is one you are familiar with or one you
have very well rehearsed, and of course it must be in line with
the subject you are trying to pass across. Starting with the
perfect story makes your audience Calm and quiet.
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6. #3– Establish Credibility in a Polite and humble way
 Starting with a phrase like: “For the past 30 years I’ve been teaching on
this subject…”, “I was Speaking to CEOs and leaders some days
ago…”, ”I was at a conference outside the country…” and so on to
establish credibility before an audience you are just meeting for the first
time. There is something you have, or have done that will interest your
audience, search for it locate it and talk about it.
 This is not equal to boasting. The simple thing you are trying to do is
show that you can be trusted on the subject you are about to speak on.
 Establish credibility in a very polite and humble way and you will always
get your audience to listen to you.
 You can also establish credibility by having someone read your profile, or
sharing your testimonies before you set out to speak at all.
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7. #4– Let your packaging be excellent
 One of my mentors and Life coach, GEMSTONE Apostle Fela
Durotoye, CEO Visible Impact, Nigeria is fond of saying this
in professional gatherings: “ Let your Content be Rock Solid
and Let your Packaging be Wow!”
 Your packaging is as important as your content. It is what
guarantees that you will be listened to at all.
 Let you packaging fit the location, timing and season, else
you’ll be taking for a fool. Dress like a professional when you
need to and don’t wear a dinner gown to a board room.
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8. #5– Be Assertive and Firm
 To establish content credibility, you must learn to speak with
authority, assertiveness and a sense of confidence. What this
communicates to you audience is that you are vast and strong
with regard to the subject.
 When you are sure , let it be seen that you are sure, not
guessing, not playing around rumours and untested facts.
 When you are not sure however, it is imperative to politely make it
known to your audience instead of communicating dishonesty and
lack of professionalism.
 Be Assertive, be firm, show strength; this way you will always get
your audience to listen to you.
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9. #6– Get feed backs, engage your audience
 As you get along, do well by asking you audience
questions, sometimes rhetorical questions will keep them awake.
 Engage your audience in questions. Look into their eyes, so you
can communicate. Communication is not a monologue. Effective
communication is a Dialogue. Get your audience to nod their
heads, raise hands or at least respond (or react ) in anyway.
 This always ensures that the people you are speaking to are still on
the same page with you.
“The single common mistake people make about communication is
the illusion that it has taken place”
Always get a feed back
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10. #7– Connect your subject with Current Issues
 Whatever subject you find yourself presenting/discussing, link it with
current issue. Tell them about a newspaper you picked up ‘this
morning’, the movie you just watched, a plane crash that just
happened, the new ‘wonder of the world’ that had just found and so on.
 Each time you link you current subject with current issues your audience
can relate with, you always get them interested in your speech and they
wont find you boring…
 If you talk about a popular movie or musical album in a gathering of
youths, a new fashion attire for high class folks in a women elite
meeting, or a new golf course you just discovered in a meeting of
millionaire executives, or even international soccer before young men…
You would most likely be able to communicate and bond better with your
Audience.
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11. #8– Always make your audience feel special and respected
 No matter how great you are, if you are not a tyrant leader or
bully, you audience must feel comfortable listening to you.
Respect them and let them know you do. Don’t grovel , treat them
specially, and take them from the realm of the known to the
unknown. You are very important, we agree, but your audience is
more important than you are, since your importance or value
depends on whether they get value out of their time by deciding
to listening to you.
 Use very polite words, don’t humiliate people by making them negative
examples. When it comes to effective public speaking and getting your
audience to listen, your audience is king, please Crown them
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12. #9– Use a unique, Persuasive Voice with an appropriate tone
 Practice is very important in public speaking. Practice to use a very
Unique, persuasive and appropriate voice texture. Do voice training.
Learn to shout when it is necessary. Don’t depend on the technology in
place to boost you, or you may be stranded when technology fails.
 Be persuasive in you speaking, this ensures that the essence of you
speech is eventually achieved.
 A critical aspect of public speaking is getting the audience convinced and
motivated towards action.
 A sweet soft tone will be wonderful when taking in a gathering where
there are children. It will be inappropriate when you are to ,motivate a
group of soldiers who must be in battle the next minute. Find out the
appropriate speech tone for your supposed engagement and apply it.
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13. #10– Drive every of your point home confidently
 Finally, each time I have the opportunity to speak to people
about this I do with great vehemence and passion.
 Your audience must be able to experience of perceive you
confidence fibre. It is certainly the most important tool you
need to make you audience listen to you.
 Everyone in the audience must see that you drive in all your
points in with a strong fibre of confidence. Confidence, not
pride. (There is a thin line between both). The assurance that
your concepts and ideas are valid is needed to convince your
audience, not just to listen but also to take action
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