More than half (52%) of marketers say Facebook is the most important social network they use to grow...

1. The Most Effective Social Networks for Marketing a
Business in 2015
More than half (52%) of marketers say Facebook is the most important social network they use to
grow and market their business, according to a recent report from Social Media Examiner.
The 2015 Social Media Marketing Industry Report was based on data from a survey of 3,720
marketers; 61% of survey participants focus primarily on attracting consumers (B2C), and the other
39% primarily target businesses (B2B).
Some 21% of respondents say LinkedIn is the most important social network they use to grow and
market their business; Twitter ranks third (12%), followed by YouTube (4%) and Google+ (4%).
Though Facebook is considered the most important social network overall, LinkedIn takes the top
spot with B2B marketers: 41% say it is the most important network they use (30% pick Facebook).

2. Below, additional key findings from the report.
Most Used Social Networks
Facebook is the social network most used by marketers, with 93% of respondents saying they use it
to grow their business; Twitter is second (73%), followed by LinkedIn (71%).
Benefits
Respondents say two of the top benefits of social media marketing are increased exposure (90% cite)
and increased traffic (77%).

3. Future Learning
Some 68% of respondents say they want to improve their knowledge of how to use Facebook; 62%
want to learn more about how to use LinkedIn.
About the research: The 2015 Social Media Marketing Industry Report was based on data from a
survey of 3,720 marketers.

4. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a
marketing agency that specializes in content creation for businesses and brands. He is also a
research writer for MarketingProfs. His past experience includes working for Google/YouTube, the
Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
http://www.marketingprofs.com/charts/2015/27718/the-most-effective-social-networks-for-marketing
-a-business-in-2015