1. COMPANY PRESENTATION OF NUTCO S.A.
1. Company Presentation
1.1. Objective
The company’s objective is:
a) Processing and trading nuts and coffees (Greek and Filter), on its own
behalf or on behalf of third parties, and
b) Trading beverages, confectionary and goods of any type, on its own
behalf, or on behalf of third parties.
In order to achieve its objective, the company trades both within and outside of
Greece.
The company’s headquarters are in NEA Artaki, Evia.
1.2 History
The Kalatheri family has been in the coffee and nut business in Greece for 81
years, and have been active in their present capacity, as “NUTCO S.A.”, since
2007.
The most significant landmarks in the development of the Company are as
follows:
• In 1927, Triandafillos Kalatheris created his first Coffee Roasting Store
in Chalkida; its activities included processing nuts.
• In 1952, the family business evolved and the store passed on to his
brother, Emmanuel Kalatheris.
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• The business was first registered as a corporate entity in 1965, under the
name “M.Kalatheris & Co. L.P.”, and joined by two new members,
Georgios and Konstantinos Kalatheris. The new generation made a
substantial contribution to the development of the company and its
turnover. In time, the company decided to develop its activities in
standardised Nut products further.
• In 1970, the brothers Georgios and Kostas Kalatheris initiated the
company’s first substantial investment, purchasing mechanical
equipment in rented, at the time, facilities of 450 sq. metres.
• In 1970, the company, having travelled a long way in the field of nuts
and coffee, decided to build its own modern facilities, and purchase
mechanical equipment of the latest technological standards. The initial
area of the premises was 1,500 sq. metres, in NEA Artaki, Evia. The
aim of this new investment was to improve its standardised Nut
products. The company’s packaging set new standards in the Nut
business at that time.
The vacuum pack was one of the company’s innovations, especially at the
time.
• In 1984, and after the rapid development of the company’s turnover, the
Kalatheri Brothers built an additional floor of 450 sq. metres. The total
area of the company’s premises was now 2,000 sq. metres.
• In 1985, 100% of the company passed on to the brothers Giorgos and
Kostas.
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• In 1988, they converted the company to a Public Limited Company,
under the name KALATHERI BROS S.A., Manufacturers of Nuts and
Coffee.
• 1996 was a landmark in the company’s development. That was the year
when the management made strategic decisions regarding further
development and penetration of the Greek market. Part of this
development was owed to development law 2234/23a, through which
the company qualified for investments of €3.9 million, in various
departments of the company, over a period of 5 years. After the
completion of the investment, the company had expended €2.6 million
on its premises and on the purchase of advanced equipment for the
automation of the production process.
• In 2001, changes in the retail sector led the company to invest in
working capital, with the objective of breaking into the Super Market
market, which now makes up the biggest proportion of its turnover.
• In 2007, the company changed into its current manifestation, NUTCO
S.A.; its Managing Director is Stefanos Kalatheris, who has 10 years’
experience in the field, having graduated through all the stages of
production and trade-distribution of the product. He studied Business
Administration (concentration in Economics) at Lavern University,
California.
1.3 Object of Activity
A) NUTS
Today, the company is active in the trade and processing of coffee and nuts in
bulk, on behalf of third parties and under the KALATHERIS brand name, as
follows:
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4. COMPANY PRESENTATION OF NUTCO S.A.
• Shelled peanuts
• Soft-roasted Chickpeas
• Pistachio Nuts
• Skinless Peanuts
• Raw Almonds
• Roasted Hazelnuts
• Roasted Almonds
• Shelled Walnuts
• Cashew Nuts
• Pop Corn
• Hard-roasted Chickpeas
• Pumpkin Seeds
• Sunflower Seeds
• Sultana Raisins
• Blanched Almonds
• Coconut
• Coated Peanuts (Pinco)
• Peanuts with skin (Kikiriki)
• Pistachio Kernels
• Black Raisins
• Cafeteria Mix
• Fruit
• Delights
Especially when it comes to Pistachio Nuts, the company utilises primary
processing equipment (peeling, drying, separating open/closed shells), thus
ensuring the best possible quality at the best possible prices, since it makes its
purchases during the harvest period, in August. The purchase price of the
goods traded and processed by the company is determined in the stock market,
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5. COMPANY PRESENTATION OF NUTCO S.A.
and influenced by climate conditions in the countries of production. For
varieties that are not produced in Greece, the company purchases raw materials
directly from producers/farmers abroad, securing the best possible price.
As shown in the table below, the company makes its products available in the
market in 8 different types of packaging. Out of our 32 varieties of nut, coffee
and dried fruit products, Roasted Pistachios and Skinless Peanuts come in all 6
different packages. The most common packaging type for 19 different nut,
coffee and dried fruit products under the “KALATHERIS” Brand Name, is the
175 gr. pack, followed by 80 gr. and 450 gr. The company presented a new
series of products in a sealed plastic cup, for perfect preservation of the
product, in packages of 125 gr., 250 gr. and 500 gr. The company is the only
one in the business to offer 125 gr. cups, in an effort to respond to emerging
consumer habits of its customers. It is worth noting that the new packaging is
much more practical than the traditional bags, due to the lid that protects the
product from smells and humidity.
Available Packs
Brand Name (Standardised)
Packaging 1 2 3 4 5 6 7 8 9
Number
Product 175 80 40 250 125 500 Dry 450 gr. 150 Total
gr. gr. gr. gr. gr. gr. Fruits gr.
Cup Cup Cup 200 gr.
1 Roasted X X X X X X X 7
Pistachios
2 Roasted X X X X X X 6
Walnuts
3 Roasted X X X X X X 6
Almonds
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4 Roasted X 1
Blanched
Almonds
5 Raw X X 2
Almonds
6 Raw Almond X X 2
Slices
7 Raw X X X 3
Blanched
Almonds
8 Roasted X X X X X X X 7
Peanuts
9 Skinless X X X X X X X 7
Peanuts
10 Roasted X X X X X X X 7
Pumpkin
Seeds
11 Roasted X X X X X X 6
Sunflower
Seeds
12 Raw X 1
Sunflower
Seeds
13 Hard-roasted X X X X X X X 7
Chickpeas
14 Soft-roasted X X X X X X 6
Chickpeas
15 Soft-roasted, X X 2
Salted
16 Soft-roasted, X 1
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Spicy
17 Soft-roasted, X X 2
with raisins
18 Coated X 1
19 Cafeteria Mix X X X X X 5
20 Roasted X X X X 4
Cashews
21 Pop Corn X 1
22 Pine Nuts X 1
23 Mixing X 1
24 Apricots X 1
25 Dates X X 2
26 Sultana X X 2
Raisins
27 Black Raisins X
28 Coconut X X 2
29 Pinco X X X X 4
30 Shelled X X X 3
Walnuts
Total 19 13 6 7 12 16 4 11 6 76
As shown in the following table, the company offers its products wholesale in
6 different sizes. The most common wholesale size for most nut, coffee and
dried fruit products is 2.5 kg., followed by 800 gr. and 5 kg.
Available Packs
Wholesale
1 2 3 4 5 6
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Wholesale 2-2.5 3 kg. 5 kg. 10 kg. 12.5 800 Total
kg. kg. gr.
1 Roasted X 1
Almond
Slices
2 Cafeteria X 1
Mix
3 Roasted X 1
Cashews
4 Roasted X X 2
Hazelnuts
5 Roasted X X 2
Almonds
6 Raw X 1
Almonds
7 Raw X 1
Blanched
Almonds
8 Raw X 1
Blanched
Almond
Slices
9 Roasted X 1
Pistachio
Kernels
10 Roasted X X 2
Pistachios
11 Skinless X X 2
Peanuts
12 Roasted X X 2
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Peanuts
13 Roasted X 1
Sunflower
Seeds
14 Coated X 1
15 Raw X 1
Sunflower
Seeds
16 Pinco X 1
17 Roasted X 1
Pumpkin
Seeds
18 White X X 2
Chickpeas
19 Soft-roasted X X 2
chickpeas
20 Soft- X X 2
roasted,
Salted
21 Soft- X X 2
roasted,
Spicy
22 Raw X 1
pistachio
kernels
23 Shelled X 1
Walnuts
24 Pop Corn X 1
25 Sultana X 1
Raisins
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26 Prunes X 1
27 Apricots X 1
28 Black X 1
Raisins
29 Cafeteria X 1
Mix
Total 5 7 12 1 3 10 38
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B) COFFEE
The company traditionally produced Greek coffee in all weights and roasted
coffee beans for HO.RE.CA. Clients. Nowadays, and following the recent
investment in processing and packaging equipment for Filter coffee, it is
making its mark in this new product category. The table below lists the pack
sizes offered by the company.
AVAILABLE PACKS - COFFEE PRODUCTS
Type of Greek Coffee Filter
Coffee Coffee
Weight
1 100 gr. 250 gr.
2 200 gr. 500 gr.
3 250 gr.
4 500 gr.
5 1 kg.
6 5 kg. Bean
Greek Coffee is packaged in aluminium foil with inert gas to protect the
contents. Filter coffees are available in vacuum brick packaging, with printed
paper wrapped around on the outside.
1.4 Organisation and Operation
Through a fully vertically integrated procedure, the company serves the biggest
Super Market chains, both multinational and Greek, across the country, as well
as liquor stores, hotels, etc. The procedure, from receipt of the raw material to
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distribution of packaged or loose products incorporates the added value of the
company’s investments and know-how, as follows:
• Receipt & Storage
• Cleaning and removal of foreign bodies
• Dry shelling
• Roasting
• Selection
• Packaging under the KALATHERIS Brand Name, Private Label, Loose
• Storage
• Distribution of loose and packaged products
The company’s presence in the Greek nut market is particularly successful, as
it possesses the necessary infrastructure, experience and credibility to deal with
competition successfully. The company’s production and administrative
operation consists of the following departments:
• Production Department
• Financial Department
• Commercial Department
In more detail:
The Production Department
Production is the company’s main department.
It is comprised of:
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• The Production Manager, who supervises and controls the production
process, which includes obtaining raw materials, producing products,
maintaining and storing products, and removing potential residue.
• The Quality Control Manager, whose main responsibility is creating the
necessary mechanisms for checking the compliance of products
(intermediary and final) with applicable procedures and additional
customer requirements.
• A Food Scientist, who supervises the production process.
• The Storage Manager, who controls stock.
• The Mechanical Equipment Maintenance Engineer, and
• The production employees.
The Financial Department
The Company’s Financial Department consists of:
• Head Accountant
• Assistant Accountant
• Pricing Agents
The Commercial Department
The Company’s Commercial Manager is responsible for:
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14. COMPANY PRESENTATION OF NUTCO S.A.
a) The Sales Department, which organises sales and the product
distribution network
b) The Marketing & Advertising Department
A) The Sales Department
The Sales Department is made up of:
• Sales and Orders Agents, who are responsible for taking orders from the
Chalkida area, as well as Athens and the rest of Attica, and
• The distribution drivers, who are responsible for the prompt delivery of
merchandise to the company’s clients.
B) Marketing & Advertising Department
The Marketing & Advertising Manager is responsible for the constant
improvement of the company’s image, through activities such as:
• Placing advertisements in print media
• Taking part in trade shows, in Greece and abroad
• Developing category management
• Supervising the company’s website
• Creating company publications.
C) Acquisitions & Supplies Department
The Acquisitions & Supplies Manager is responsible for the Company’s
supplies from Greece and abroad, and for compiling and sending orders to the
company’s suppliers. The department employees are responsible for customs
clearance, unloading and storing the products received.
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15. COMPANY PRESENTATION OF NUTCO S.A.
D) Research & Development Department
The Research & Development Manager is responsible for improving the high
quality of existing products further, and developing new products to meet
emerging client requirements.
In addition, the company employs the services of by a multinational
Accounting Firm for support in financial, accounting and tax matters, and legal
support is provided by a prominent Chalkida Law Firm. IT support is available
on a 24-hour and annual basis.
IT & Computers
The company upgraded its personal computers in December 2007, and utilises
a contemporary IT system that supports the total of its activities:
• Production
• Accounting
• Pricing
• Storage and stock Control
• Orders – Sales
• Distribution Centres and receipt of analytical or statistical data
The system is run on a local Ethernet network, using the Novell Operating
System, and consists of a File Server, 4 PCs Compatibles and five printers. The
File Server runs COMPUTER LOGIC “ERP” software, for Analytical and
General Accounting. Office Automation software is run in a Windows
environment (WINDOWS SMALL BUSINESS 2003), for the purposes of
administrative support.
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16. COMPANY PRESENTATION OF NUTCO S.A.
The Company also uses M.I.S. REPORT for Accounting, Sales software (a
business application by COMPUTER LOGIC), and Payroll Software (an
application by COMPUTER LOGIC). The company maintains a website,
www.kalatheri.com, which is being updated to include e-commerce capacities.
1.5 Sales Network
The Sales Network of NUTCO S.A. consists of:
• Sales Agents
• Inspectors
• Representatives
Who are coordinated out of the company’s Headquarters in NEA Artaki.
Products are distributed as follows:
• In Attica, Evia: by passenger vehicles and vans.
• All other areas: product transportation and delivery is conducted by
specialised partners.
The Company prepares and sends orders on the day after receiving “just in
time” orders, for the better service of its clients. Regular contact with clients is
a priority, and is conducted by telephone and fax, but also face-to-face. In
addition, through the company’s new website, the clients will be able to order
products on line, and check availability of desired products codes directly.
2. Quality Certification, Licences & Trademarks
21. Certification
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17. COMPANY PRESENTATION OF NUTCO S.A.
The Company has signed a contract with a recognised consulting firm, for
quality certification consulting services. By the 30th of April, the company shall
be ISO 9001:2000, ISO 22000 (the upgraded version of HACCP) and BRC
Global Standard Food certified.
We ought to mention, at this point, that the company is only the second in the
region to be granted the BRC certificate, which is the most demanding of all
existing quality assurance systems. The KALATHERIS family has always had
the excellent quality of its products, aimed at the satisfaction of its clients, as
its own mark of quality, long before the implementation of assurance systems.
2.2 Licences & Trademarks
The company has registered the following trademarks:
Kalatheri, Sodeia, multi nuts, So sweet, Cafeteria Mix.
With regards, especially, to “Kalatheri”, which is the corporate brand, and
“Sodeia”, the company has invested over four (4) million Euros in advertising
in the last five years, in an effort to establish its products in the market. These
days, the above two trademarks are by far the most recognisable in the region,
and incorporate the largest added value in the nut trade.
2.3 Product Photo’s
These are some of our products to see and evaluate .All of our dry nuts
packaging’s are with barrier materials and we apply gas flash procedures in all
of them.
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19. COMPANY PRESENTATION OF NUTCO S.A.
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