A Social media marketing plan for the NGO Cry to raise funds during the Joy of Giving week (Daan Utsav) that is celebrated every year between 2nd October and 8th October. Under the Stars, marks the start of the Joy of Giving week. Individuals from all walks of life are invited to sleep rough for one night by donating to any NGO registered for the event.

1. Noushadya S (35) Prasiddha S (40) Pratik Betai (41)
Prerna Chowhan (42) Tanvi Talati (68)

3. Objective
Invite people to register for the event “Under the Stars”
To get maximum number of donations for CRY

4. Spend a night, be a knight

5. Spend a night, be a knight

6. Facebook
Infographics
Typography
PicBadge

12. As of 2011, 48% of children
between the age 6 & 14 are
malnourished!
Get in on the action #BeAKnight
and see how you can help here:
http://underthestars.in/ @JoyOf
GivingWeek
10 days left to spend a night
#UnderTheStars would you
like to #BeAKnight
How does it feel after you
have given “Daan”
@JoyOfGivingWeek share
with us your #BeAKnight
moments
Twitter

13. It is wisely said that “A penny
saved is a penny earned”
But..
How does it feel when you
earn some love.. Respect..
Kindness.. & happiness from
somebody?
Participate in “Daan Utsav” &
spend a night “Under the
Stars”
You can be a Knight for the
children of “CRY” organisation.
Your small participation will
make a big difference in their
lives..
For more details visit:
www.cry.org
www.underthestars.in
Mobile marketing
Whatsapp
BBM
Way2SMS
We chat
Hike

14. Emailer

15. Spend a night, be a knight
All children are born with fundamental rights: Right to Survival,
Development, Protection, Participation & a right to achieve these dreams.
In India, the rights of these children have been violated every single day.
We at CRY believe that every child has a right to dream.
One of the major public events planned for the Daan Utsav festival.
It in an experience of What it is to be homeless for one night!
To Apply; go to: http://underthestars.in/static/register-online
About Daan Utsav and Under the stars
Sleep-out event to raise awareness for those living in
destitution and homelessness.It is part of Daan Utsav (Joy of
Giving Week celebration) happening every year between 2nd –
8th October. Donation can be in the form of time, money or skill
to a cause. Platform events are organized
About CRY
Aims to restore children's rights in India since 1979. Partners
with grass-roots NGO’s to uplift denied basic children's
rights. Works across levels from direct action to advocacy,
mobilizing public opinion and policy change.
For details click here: http://underthestars.in/