Why Does My Porsche Cayenne's Exhaust Sound So Loud
NOLTE&LAUTH Reach Out before You roll-Out - CQ 5
1. REACH OUT BEFORE YOU ROLL OUT!
THE GAME-CHANGING ART OF MARKET INTEGRATION.
JULIAN MAIER | DIGITAL CONSULTING
2. ARE YOU WORKING WITH AN INTERNATIONAL OPERATING COMPANY?
DID YOU EVER ROLL OUT CONTENT OR A PLATFORM WORLDWIDE?
DO YOU KNOW THE CURRENT LOCAL TIME IN BUENOS AIRES?
HAVE YOU EVER BEEN CALLED ON A SUNDAY MORNING BY A CMS
AUTHOR FROM ABU DHABI, WONDERING WHY HE HAS SWEDISH
CONTENT ON HIS WEBSITE?
DO YOU KNOW, WHICH LANGUAGE IS USING THIS FONT?
სამგზავრო ავტომობილები
7. IMAGINE THE FOLLOWING
AND YOU‘VE GOT ALL THE OTHER STUFF TOO:
TAGGING
INTEGRATED
LEAD
MANAGEMENT
COMMENTING
CUSTOMER
EXPERIENCE
MOBILE-DEVICE
DETECTIONSOCIAL MEDIA
MOBILE-DEVICE
ANALYTICS
iPAD APP
EXTERNAL
APPLICATIONS
USER-GENERATED
CONTENT
RATING
DATA-DRIVEN
CONTENT
RSS
LIKE
SEM
10. "COOL, I‘M REALLY INTO THIS ,INTERNET THING‘.
LET‘S GET IT OUT TO THE MARKETS
MICHAEL, 28 - LOCAL MARKETING SPECIALIST
11. "WE HAVE CURRENTLY NO RESOURCES TO DO THIS.“
"I WILL BE ON VACATION FOR
4 WEEKS IN SUMMER.“
"I‘M THE ONLY ONE DOING MARKETING
IN OUR OFFICE AND THERE ARE OTHER
PROJECTS AS WELL.“
"ON THE PLANNED GO-LIVE DATE, WE
HAVE AN IMPORTANT CUSTOMER EVENT.“
LET‘S GET IT OUT TO THE MARKETS
MICHAEL, 28 - LOCAL MARKETING SPECIALIST
12. "I‘M MAINTAINING THE LOCAL WEBSITE FOR 15 YEARS
AND I‘VE SEEN A LOT OF CENTRAL
SYSTEMS COME AND GO.“
"IN OUR COUNTRY EVERYTHING IS DIFFERENT.
YOUR CENTRAL APPROACH WON‘T WORK.“
"WHAT ABOUT OUR
LOCAL CONTENT AND APPLICATIONS?“
LET‘S GET IT OUT TO THE MARKETS
PETER, 43, KEY ACCOUNT AND OWNER OF LOCAL WEB AGENCY
13. NO TIME .
NOT INTERESTED.
LET‘S GET IT OUT TO THE MARKETS
15. THE ROLL-OUT PLANNING
EFFECTIVE AND PROVEN ROLL-OUT APPROACH
CREATE
ROLL-OUT PLAN
LOCAL AGENCY
BRIEFING
KICK-OFF/ DEFINE
ACTIVITIES
CREATION OF
LANGUAGE
VERSION
MARKET SITEMAP
DEFINITION
TRANSLATION
GAP ANALYSIS
LOCALIZATION
CREATION OF
LOCAL CONTENT
CONTENT
MANAGEMENT
UNIT CMS
TRAINING
REVIEW
APPROVAL
LAUNCH
16. KICK-OFF WORKSHOP - REACH OUT BEFORE YOU START
CLARIFY
SPECIFIC MARKET NEEDS.
WHAT DRIVES THE
PEOPLE?
ALIGN ON
TIMELINE, SCOPE &
RESPONSIBILITIES.
17. "WE HAD BAD EXPERIENCE WITH
CENTRAL TRANSLATORS.
THUS, WE NEED TO GO WITH OUR
LOCAL TRANSLATOR."
MANAGING CONTENT & TRANSLATIONS
18. MANAGING CONTENT & TRANSLATIONS
KEEP IT SIMPLE.
ENSURE QUALITY.
TRANSLATIONS -
MANUAL OR TOOL-BASED?
19. MANAGING CONTENT & TRANSLATIONS
IDENTIFY CONTENT GAPS.
OBSERVE LOCAL LEGAL
REQUIREMENTS.
TAYLOR CONTENT TO
LOCAL NEEDS.
36. NOLTE&LAUTH
Digital
Digital first - Focus on
customer experience
design.
Business
Digital consulting
experts following a top
management approach.
Development
Getting things done -
Known as catalyst in
complex projects.
Partner
At eye level.
Reliable.
Independent.
WWW.NOLTE-LAUTH.COM | FRANKFURT | BERLIN | STUTTGART | WORK WHERE IT SUITS YOURSELF