Nokia Recycling Survey Results

Nokia Global Consumer Survey on Recycling

Nokia Global Consumer Survey on Recycling
13 countries
6500 people interviewed
500 interviews completed in each country
Q1 2008
Finland Germany Italy Russia Sweden UK UAE USA Nigeria India China Indonesia Brazil ONLINE SURVEY FACE TO FACE SURVEY

Only 3% of people recycle their mobile phones
Around 3 billion people are using mobile phones in the world
People on average have each owned around five phones
74% of the respondents don’t even think
about recycling their devices
Many of the respondents were unaware
that it is even possible to do so

Where are all the phones?
25% are being passed on to friends or family
3% are being recycled 4% are being thrown into landfill 44% are being kept at homes 16% of people are selling their used devices particularly in emerging markets * 8% lost, stolen etc. 8% other

What people think about recycling?
72% think recycling makes a difference
to the environment
74% said they don’t think about
recycling their mobile phones
88% of people in Indonesia
84% of people in India
78% of people in Brazil,
Sweden, Germany, Finland

Why aren’t people recycling their mobile phones?
If they were to recycle their phones they
wouldn’t know how to do that
71% were unaware of where to do this
Half of those surveyed didn’t know phones
could be recycled
Awareness lowest in India at 17%
and Indonesia at 29%
Awareness Highest in the UK at 80%
and 66% in Finland and Sweden

Nothing is wasted
Upto 80% of a Nokia device can be recycled
Plastics that can’t be recycled are burnt to provide energy for the recycling process
Other materials are ground up into chips and used as construction materials or for building roads
Nothing has to go to landfill

Recycling video
http://www. youtube .com/watch? v=6yfh9xY28l4

We provide the largest voluntary recycling scheme in the mobile industry
Nokia has collection points for unwanted
mobile devices in 85 countries
around the world
People can drop off their old
devices at Nokia stores and
almost 5,000 Nokia
Care Centers
www.nokia.com/werecycle

Consumer options
China Green-box program
Take-back campaigns with WWF, Plan… Nokia Service Points in 85 countries, up to 5000 locations Electronics waste producer associations in EU 27 countries + Australia Free postage in USA and UK

Our response to survey results
We are expanding our global take-back program by adding many more collection bins and promoting these in store to raise awareness
We are developing a series of campaigns and activities to give people more information on why, how and where to recycle their old and unwanted devices, chargers and mobile accessories
New recycling campaigns in Malaysia, Turkey and France since the survey results were published

Thank you

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Nokia Recycling Survey Results

by Nokia Conversations on Oct 06, 2008

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