Nokia Global Consumer Survey on
Recycling

Nokia Global Consumer Survey on
Recycling <ul><li>13 countries </li></ul><ul><li>6500 people interviewed </li></ul><ul><li>500 interviews completed in each country </li></ul><ul><li>Q1 2008 </li></ul>Finland Germany Italy Russia Sweden UK UAE USA Nigeria India China Indonesia Brazil ONLINE SURVEY FACE TO FACE SURVEY

Only 3% of people recycle
their mobile phones <ul><li>Around 3 billion people are using mobile phones in the world </li></ul><ul><li>People on average have each owned around five phones </li></ul><ul><li>74% of the respondents don’t even think </li></ul><ul><li>about recycling their devices </li></ul><ul><li>Many of the respondents were unaware </li></ul><ul><li>that it is even possible to do so </li></ul>

Where are all the phones?
<ul><li>25% are being passed on to friends or family </li></ul>3% are being recycled 4% are being thrown into landfill 44% are being kept at homes 16% of people are selling their used devices particularly in emerging markets * 8% lost, stolen etc. 8% other

What people think about recycling?
<ul><li>72% think recycling makes a difference </li></ul><ul><li>to the environment </li></ul><ul><li>74% said they don’t think about </li></ul><ul><li>recycling their mobile phones </li></ul><ul><ul><li>88% of people in Indonesia </li></ul></ul><ul><ul><li>84% of people in India </li></ul></ul><ul><ul><li>78% of people in Brazil, </li></ul></ul><ul><ul><li>Sweden, Germany, Finland </li></ul></ul>

Why aren’t people recycling their
mobile phones? <ul><li>If they were to recycle their phones they </li></ul><ul><li>wouldn’t know how to do that </li></ul><ul><ul><li>71% were unaware of where to do this </li></ul></ul><ul><li>Half of those surveyed didn’t know phones </li></ul><ul><li>could be recycled </li></ul><ul><ul><li>Awareness lowest in India at 17% </li></ul></ul><ul><ul><li>and Indonesia at 29% </li></ul></ul><ul><ul><li>Awareness Highest in the UK at 80% </li></ul></ul><ul><ul><li>and 66% in Finland and Sweden </li></ul></ul>

Nothing is wasted <ul><li>Upto 80%
of a Nokia device can be recycled </li></ul><ul><li>Plastics that can’t be recycled are burnt to provide energy for the recycling process </li></ul><ul><li>Other materials are ground up into chips and used as construction materials or for building roads </li></ul>Nothing has to go to landfill

Recycling video <ul><li>http://www. youtube .com/watch?
v=6yfh9xY28l4 </li></ul>

We provide the largest voluntary
recycling scheme in the mobile industry <ul><li>Nokia has collection points for unwanted </li></ul><ul><li>mobile devices in 85 countries </li></ul><ul><li>around the world </li></ul><ul><li>People can drop off their old </li></ul><ul><li>devices at Nokia stores and </li></ul><ul><li>almost 5,000 Nokia </li></ul><ul><li>Care Centers </li></ul>www.nokia.com/werecycle

Consumer options <ul><li>China Green-box program
</li></ul>Take-back campaigns with WWF, Plan… Nokia Service Points in 85 countries, up to 5000 locations Electronics waste producer associations in EU 27 countries + Australia Free postage in USA and UK

Our response to survey results
<ul><li>We are expanding our global take-back program by adding many more collection bins and promoting these in store to raise awareness </li></ul><ul><li>We are developing a series of campaigns and activities to give people more information on why, how and where to recycle their old and unwanted devices, chargers and mobile accessories </li></ul><ul><li>New recycling campaigns in Malaysia, Turkey and France since the survey results were published </li></ul>

Thank you