Amazon is a great place to sell books, but most authors don’t realize that Amazon has an internal sales machine that will actually help you market your book, for free, if you trigger it. It’s called their internal algorithm and, not that dissimilar from ranking on Google, once Amazon’s algorithm kicks in, you could see a boatload of free promotion come your way from Amazon. Bonus: We’ve all heard about the eBook surge, if you’re ready to create one or have one already out, you’ll want to stay for these bonus tips on pricing, sales strategy and why giving away an eBook may be the best way to sell it.

1. How to Sell Books by the
Truckload on Amazon!
@bookgal

2. Need marketing help?
Call us today for a free 30-minute
consultation!
(866) 713-2318
Email: penny@amarketingexpert.com

4. Amazon by the Numbers
• 3,500 books published daily in the US
• 4 million books on Amazon
• No way to track number of eBooks
@bookgal

5. The Long Tail of Interest

7. Sales Rank Secrets
There is no secret

9. Why Amazon?
• 95% of all books and eBooks are sold on
Amazon.
• The more sales you get, the more visibility you
get.
• Amazon is its own search engine.
@bookgal

10. How the Algorithms Work
• Title popularity
• Matching search term
• Reviews (aka social proof)

11. Keyword Tools
1. Ubersuggest.org
2. https://freekeywords.wordtracker.com

14. Amazon Search Suggestions

16. Where to Use Keywords
•
•
•
•
Title
Subtitle
Book Description
Back-end of Amazon
@bookgal

17. Amazon Keyword Secrets

18. Book Description

19. Keyword How-to’s
• Use your keyword string up 7 times in your book
description.
• Swap out keywords.
@bookgal

20. The Importance of Amazon Categories
• Narrow categories are the best.
• Getting to #1 in your category will help trigger more
Amazon promotion.

23. Categories
• http://www.amazon.com/-/b/?node=1000

25. Category Tips
• Category flipping.
• Find a narrow market within two broad categories.

26. Amazon Author Central

29. Pitching Amazon Reviewers
http://www.amazon.com/review/top-reviewers
• Find the right reviewers, even if they aren’t in the top
20 or top 50.
• Personalize your pitch to them, perhaps mention
other books they’ve reviewed.

31. Another Way to Find Reviewers
Search string (in Google):
• http://www.amazon.com/review/topreviewers “Top 500 reviewer” “Business”
Or you can also use:
• http://www.amazon.com/review/topreviewers “Top 1000 reviewer” “Business”

32. How to Enhance Your Headline
•
•
•
•
Bolding: <b>The text you want bolded</b>
Italics: <i>The text you want italicized</i>
Headline: <h1>The text you want for a headline</h1>
Amazon Orange Headline: <h2>The text you want
bolded</h2>

33. Fun Amazon Hacks
• SellMoreBooksonAmazon.com – get your own URL using
your keywords!
• Add photo’s to your book page!
• Ask for reader help.
• Price jumping.
• Kindle countdown.

39. Short is the New Long

40. Own a Narrow Market
• Find a narrow area within a broader market.
• Publish exclusively to that niche.
• Publish consistently.

41. Cross Selling
• Link all your books.
• Offer something exclusive in your book.

43. How to Bundle
• Three to four books in a similar market/topic.
• Same author or different author or authors.
• Old titles = New book!

44. Want a copy of these slides?
Email me:
penny@amarketingexpert.com

46. About AME
Author Marketing Experts, Inc. (AME) is a full-service marketing and PR firm specializing in customized
campaigns and Internet Marketing.
AME was the first book publicity firm to successfully implement the use of blogs, video, and social networking
platforms to promote authors.
AME has developed and implemented countless marketing and publicity strategies and has worked
numerous bestselling titles including: The Kennedy Detail, The Answer, Green Goes with Everything, The Go
Giver, Happy for No Reason, The Laws of Thinking, and Chicken Soup for the American Idol Soul. Numerous
high-profile clients have sought their expertise as well: Guy Kawasaki, John Assaraf (contributor to The
Secret),renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey,
Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay
auction of a Princess Diana gown (lot “9” from Christie’s New York). AME’s clients have been featured on The
View, CBS The Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National
Public Radio, Something You Should Know, The Heloise Show and in Publishers Weekly, People Magazine,
Reader’s Digest, The Los Angeles Times, USA Today, The Wall Street Journal, Essence Magazine, More
Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others.