Facebook unveiled an updated News Feed design on March 7, 2013, the first redesign since 2011. The new design aims to create a "personalized newspaper" that keeps users more engaged by introducing multiple feeds that can be switched between, including feeds for close friends, groups, events. The new design emphasizes photos and visual content, consolidating photos into a sidebar and featuring larger photo stories. It also introduces rich previews of events, articles and check-ins. The redesign was designed with a consistent mobile experience in mind.

1. Facebook News Feed
Released March 7, 2013
Example of a client-themed cover slide

2. 2
News Feed:
Reimagined
Facebook unveiled the latest iteration of
Newsfeed on March 7, the first reimagining of
the product since its debut in 2011.
According to founder Mark Zuckerberg, the goal
is to build a “personalized newspaper” that
provides users with a more vibrant look into
their network, keeping them engaged longer on
the site.
The flexible new design lowers Facebook’s
signal-to-noise ratio by introducing multiple
feeds, highlighted by bigger images that call to
mind popular features of Facebook-owned
Instagram.
Designed with mobile in mind, the News Feed
promises a consistent experience ,no matter
what device is used to access the site.
Content shared by multiple friends is consolidated
with photos appearing on the left sidebar.

3. 3
Feed Switcher
The major new feature of this News
Feed design is a switcher at top right
hand corner (pull down menu on mobile)
that allows users to view many feeds
that were previously unavailable. This is
the chief navigation of the News Feed.
– All Friends
– Close Friends
– Most Recent (Chronological Posts)
– Following (Brands and Celebrities)
– Music (Artists, Listening Activity of
Friends and Suggested Concerts)
– Groups
– Games

4. 4
Photos Feed
Drilling down into a feed activates a
lush new layout with larger photo
stories in a clean, simplistic layout.
Photos now make up nearly 50% of
News Feed stories, and it’s clear that
Facebook has built this design to
maximize their impact.
New profile and cover photos are
consolidated into a right hand feature
on the photo feed, while other stories
remain in the central news area.

5. 5
Rich
Previews
Check-ins, articles and events will
now feature rich previews in the
main News Feed.
– Upcoming events will provide
location, date and time, as well as
a preview of friends attending and
a one-click option to join
– News stories will include larger
previews, dates and bylines, with
the ability to follow similar content
from the source
– Each check-in displays a full
map of the area and photos taken
at the venue

6. 6
Brand
Opportunities
• Brands should continue to focus on
creating highly visual posts, testing
content and optimizing sizes for News
Feed dimensions
• Based on consumer adoption of the
News Feed switcher, brands may
benefit from additional exposure in
the “following” and “most recent”
feeds
Cover photos will reach beyond user and brand pages for the
• As with Graph Search, Facebook first time.
plans to roll out the News Feed
features slowly, learning from user
engagement. Some users will have
access as early as today, but it may
take weeks for others to receive it
• It's unclear how the News Feed will
affect promoted stories or if this
layout will have implications for brand
pages
• Sign-up for the News Feed waitlist at
facebook.com/about/newsfeed

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