6. MISSION
Using Indian made components & constant
innovation, EF SOLUTIONS creates Portable
power Solutions That enables Self Sufficiency for
the STUDENTS, CORPORATE AND
BEYOND…..By doing so we Share Charge & Build
Relations & REVIVE INDIAN MANUFACTURING
7. OBJECTIVE
Marketing Objectives
To create awareness about product among
customers
To achieve sales of 150000 units in 1st year of
Operation
To create multiple distribution channel
Financial Objectives
To achieve breakeven in the initial year of its inception
8. MARKET RESEARCH
Market Survey done in colleges like :Mount Carmel- 200 Students
Jain College- 150 Students
Christ college- 150 Students
Infosys- 100 Employees
Out of 600, 567 (which is 94.5%) said that need this
kind of product.
9. 4 P’S : PRODUCT
Who am I?
A chipset that enables Sharing of
Charge
What I look like?
Whom do I offer ?
High mobility users whose
phone dies early….
10. 4 P’S : PRICE
Pricing objectives:
To offer a high end product at a premium price
range of 400 to 500
Cost Estimation:
Raw Material @ 60% of Product selling price
Other expenses cost @ 23% of product selling
price.
11. 4 P’S : PLACE
Bulk Sales in Indian Companies like
Micromax & Karbon Mobiles to the tune of
200000 units.
Targeting a tie up with Nokia & Samsung to
sell our product through their distribution
channels
Micromax
6000
Karbon Mobiles
5000
12. 4 P’S : PROMOTION
•News Paper (Local & National)
•Social Networking Sites (Facebook)
•Radio (AIR)
Say GOOD Bye to your low Batteries.... Coming
your way is the Share charge...
•Charge all your phones from phones.
Now Available at all leading outlets
•You can also visit www.efs.in
14. Ef Solutions Pvt Ltd.
PROJECTED PROFIT AND LOSS STATEMENT
Notes
INCOME
Revenue from Operations
Less: Excise Duty
Revenue from Operations
Other Income
31-Mar-14
Rs.
(Rs. In '000s)
31-Mar-15
Rs.
64,136
(3,350)
60,786
371
61,157
74,366
(4,136)
70,230
491
70,721
82,052
(4,530)
77,522
594
78,116
38,646
7,486
6,389
52,521
349
370
7,917
40,916
10,695
7,569
59,180
543
480
10,518
42,836
12,486
8,616
63,938
615
663
12,900
Profit before exceptional, extraordinary items and tax
7,917
10,518
12,900
Exceptional items & Extraordinary Items
Profit Before Tax
7,917
10,518
12,900
1,223
266
1,343
341
6,839
9,029
11,216
6,839
9,029
11,216
13.68
15.84
18.09
EXPENSES
Cost of raw material
Employee Benefit Expenses
Other Expenses
Earnings before interest and Tax
Depreciation & Amortization Expenses
Finance cost
Profit before Tax (PBT)
21
31-Mar-13
Rs.
22
23
24
25
Less: Tax Expenses
- Current Tax
- Deferred Tax Charge/(Credit)
949
129
Profit After Tax
Earnings per Equity Share:
Equity Shares of par value Rs.10/- each
Basic
Significant Accounting Policies & Notes.
1
This is the Profit and Loss Statement referred to in our report of even date.
XYZ & CO.,
Chartered Accountants
ICAI Firm Reg.No.
For and on behalf of the Board of Directors
15. Ef Solutions Pvt Ltd.
PROJECTED CASH FLOW STATEMENT
(Rs. In '000s)
31-Mar-2015
Rs.
31-Mar-2013
Rs.
31-Mar-2014
Rs.
Profit After Tax
6,839
9,029
11,216
Adjustments for:
Depreciation
Interest Income
Profit on sale of Fixed Asset
Operating profit / (loss) before working capital changes
349
371
6,817
543
491
9,081
615
594
11,237
50,856
-
58,809
-
67,702
-
(43,479)
(10,560)
3,634
(43,276)
(16,839)
7,775
(44,962)
(21,102)
12,875
3,634
(949)
2,685
7,775
(1,223)
6,552
12,875
(1,343)
11,532
(10,224)
371
(9,853)
(5,825)
491
(5,334)
(9,389)
176
594
(8,619)
A. CASH FLOW FROM OPERATING ACTIVITIES
Changes in working capital:
Adjustments for Decrease in current Assets/Increase
in Current Liabilities:
Trade receivables
Other non-current assets
Adjustments for increase / (decrease) in operating liabilities:
Trade payables
Other current liabilities
Other long-term liabilities
Short-term provisions
Long-term provisions
Operating profit / (loss) after working capital changes
Cash flow from extraordinary items
Cash generated from operations
Net Income Tax paid
Net cash flow from / (used in) operating activities (A)
B. CASH FLOW FROM INVESTING ACTIVITIES
Purchase of Fixed Assets
Sale of Fixed Assets
Interest Income
Net Cash (used in) Investing Activities
[B]
16. C. CASH FLOW FROM FINANCING ACTIVITIES
Increase in Share Capital
Unsecured Loans
Divident Paid
Interest Paid
Repyment of loan
Net Cash from Financing Activities
[C]
5,000
3,491
(370)
8,121
700
200
(480)
420
500
(1,861)
(663)
(355)
(2,379)
Net Increase/ (Decrease) in Cash & Cash Equivalents [A+B+C]
953
1,638
534
Cash & Cash Equivalents as on 1st April, 2011 [ Opening Balance]
Cash & Cash Equivalents as on 31st April, 2012 [ Closing Balance] *
953
953
2,591
2,591
3,125
953
2,591
3,125
Notes:
1. The above Cash Flow Statement has been compiled from and is based on the Balance Sheet as at March
31, 2012 and the relative Profit and Loss Account for the year ended on that date.
2. The above Cash Flow Statement has been prepared in consonance with the requirements of Accounting
Standard (AS) - 3 on Cash Flow Statements issued by the Institute of Chartered Accountants of India and the
reallocations required for the purpose are as made by the Company.
3. Previous year's figures have been regrouped/ reclassified wherever necessary to conform with current
year's classification.
This is the Cash Flow Statement referred to in our report of even date.
XYZ & CO
Chartered Accountants
ICAI Firm Regn. No. :
For and on behalf of the Board of Directors
X
Partner
Membership No:123
Y
Director
Z
Director
17. RATIO ANALYSIS
Ratios
Year 1
Year 2
Year 3
Current Ratios
1.86
2.00
2.60
Liquid Ratios
0.84
1.18
1.53
Debt Equity Ratio
0.27
0.16
0.099
Return on Asset
0.29
0.25
0.25
Earning Per Share
13.68
15.84
18.09
Return on
Investment
1.37
1.58
1.81
19. GROWTH MILESTONE
Year 1 : Focus on Local Market
Year 2 :Tie Up with International
Brands like Nokia,Samsung etc
Year 3 : Diversification of Segment
Year 4 : Worlds market Leader
20. SWOT ANALYSIS
Strength:
1. Innovative Product
2. Good distribution, promotion
& campaigns
Weakness:
1. May not reach the Rural
markets.
SWOT ANALYSIS
Opportunity:
1. Expand to Laptops
2. Eventually tie ups with
MNC’s.
Threats:
1. New Competitors may arise
2. Battery backup capacity may
be raised by Existing
companies
21. CONTINGENCY PLAN
In case the product fails in the market , then we would
come up with new product that will target youths. We
will reposition our product and some alteration will be
made in its nature. We will use the fixed facilities that
we already have.
22. PRESENTED BY
Team Eagle Force
Nischitha
Mahalakshmi
Shalini
Ramya
Razeeka
Asootosh Agrawal
Naveen
Deepak
Varshith
Nihal Jain
