1. Executive Summary
Nicholas McNally
BUS 215

2. 
To provide the highest quality natural
lemonade in the world, one squeeze at a
time.
Nicholas McNally
BUS 215

3. Nicholas McNally
BUS 215

4. 
Generate a profit of $100,000 within the
first 6 months of operations
Nicholas McNally
BUS 215

5. Target market: Anyone from the age of
4+
 Use of cartoon mascots or other friendly
imagery in order to attract younger
consumers
 Social Media platforms, online contests

Nicholas McNally
BUS 215

6. Price Point: $3.69
 Cost per unit: $2.21
 Profit per unit: $1.48


Break Even Point: 11,261 units per month

Marketing Objective: 67,568 units within 180
days
Nicholas McNally
BUS 215