1. Are you paying attention?
HELL YEAH!
Ngoc Khong

2. 1) TrueMart (TrueMilk Store)
• This is how the product
looks like

3. 1) TrueMilk Store
• This is
how the
store
looks like

4. Insights:
Consistent Brand of “Healthy Milk”
Clear and
Noticeable
Sign
Consistent
Full
Color
Information
Scheme:
about
Blue &
Nutrients
White
Elegant
design

5. What’s not good:
1.1.Objects that distract/block the view
Electric
Is there Tranmission
anybody Lines
here???
The store
nextdoor Motorbikes Tree

6. What’s not good:
1.2. Cold atmosphere
There is no
staff, no
customer?!…
I should go
home.

7. Hidden opportunities: Make it HOT!
Decorate
inside with Remove these
more blue
color
Add
Standee/
Bandroll
Staffs need
to be visible
to people
from
outside Add images
of happy
customers!
Have another
place for
motorbikes

8. 2) iGlam – a small store of
Iphone/Ipad accessories

9. Insights:
2.1. Modern & Dynamic
2.2. Customers are No.1
Various
choices of
Consistent products
message:
Dynamic Kind and
people use enthusiastic
dynamic & salesperson
creative
products
Attractive
Modern
promotion
decoration
programs
Customers
can touch
the
products

10. Hidden Opportunities:
Big Branding
Change the
Have a
Logo: make
Spread the consistent
it related to Posters
Slogan Color
APPLE and
Scheme
look HOT!

11. Hidden Opportunities:
Big Branding

12. 3) GreenCoffee Shop

13. Insights
Impression:
Modern Equipment: Staffs
Environment friendly
• Name: • TV, • Professional
GreenCoffee • Air-conditioner, • Serve quickly
• Color Scheme: • Tables & Chairs,
Green • Wifi etc.
• Green plants
outside & inside

14. Illustration: Very modern, designed in
a similar way to Starbuck

15. Hidden Opportunities:
Improve the attitude of staffs:
Approach customers more friendly
and personally
Reduce the volume of music -> Less noise
Improve the taste of drinks

16. 4) Grapes Fashion Shop

17. Insights
Nice staffs
Attractive
Beautiful
Promotion
models
programs
Constantly
update
Reasonable
clothes on
price
fashion
trends
Various
choices of
clothes

18. Hidden Opportunities:
Consistent Branding
Better
Marketing
Plan
Write a
Slogan
Color Scheme:
Violet

19. 5) Lakeside Coffee Shop

20. Insights
Warm
Atmosphere
Full of Light
Varied Menu
Inside
Artistic &
Elegant
Design

21. Hidden Opportunities
Make the price more reasonable
More light decoration outside =>
Brighter
Improve the attitude of staffs:
more welcome and professional

22. 6) Minh Long Convenience Shop

23. Insights
Sign:
Capacity:
visible, easy to
small
see
Cashier Product
location: near arrangement:
the door organized

24. Hidden Opportunities
Change the
Improve
way to Increase the
staffs’ work Make the
arrange variety of
attitude to price more
products to product
be more reasonable
increase types
professional
capacity

25. Summary: 6 stores
IGlam Store
Minh Long
GreenCoffee
Convenience
Shop
Shop
Lakeside Coffee Grapes Fashion
Shop Shop
TrueMilk Store