The transport industry plays an important role in the development of theIndian economy with the demand for transport infrastructure and services rising by around 10% year on year. However, everyday challenges such as cost versus value focus

1. ← “Find most cost effective way to promote brand” : Prateek
N. Kumar
Mahindra Mpower – A rise inititative for youth entrepreneurs.
Posted on September 18, 2014
The transport industry plays an important role in
the development of theIndian economy with the
demand for transport infrastructure and services
rising by around 10% year on year. However,
everyday challenges such as cost versus value
focus, asset non-asset based operations, business
scope and scale, driver management, information
technology and service level and quality
management act as barriers in the development of
the industry. Adding to these challenges is the
ever increasing demand of the customers and
price of fuel, toll and manpower.
To empower the transport industry Mahindra & Mahindra Ltd. pioneered a programme called
‘MPOWER’, a platform to equip bright minds with skills to improve current operations, while
delivering the knowledge to transform the industry in the long term. Designed in association with the
prestigious IIM Ahmedabad, the programme aims at bringing professionalism to the industry through
youth transport entrepreneurs. NeoNiche was the chosen campaign partner to design and execute the
initiative across 7 cities namely Delhi, Jaipur, Patna, Kolhapur, Nadurbaug, Krishnagiri and
Namakal. The agenda comprised of power-packed activities with meaningful interactions, insightful
case studies, fierce competition and rebuttals being tossed across the room. This was followed by an
entertainment evening enthralled with an exclusive performance by Mallika Sarabhai , a renowned
classical dancer who left the crowd mesmerised as she dissolved boundaries between tradition and
technology through her performance.
MPOWER turned out to be a great initiative that shed light on the hurdles in the development of the
transportation industry and the way forward. Some of the dialogues, interactions and case studies
presented by the young participants encouraged keen awareness of best practices in the realm of
activity-based costing, effective delegation, driver retention and management as well as effective
leveraging of IT and technology. The crowd was engaged and reciprocative with an overwhelming
participation.
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