skoob for content creators for the Asian Festival of Children's Content - 29 May 2012
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skoob for content creators for the Asian Festival of Children's Content - 29 May 2012

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With the proliferation of ebook stores, authors often face a bewildering variety of formats, some inaccessible and others with little reach. Find out how a local player in Singapore, skoob, attempts ...

With the proliferation of ebook stores, authors often face a bewildering variety of formats, some inaccessible and others with little reach. Find out how a local player in Singapore, skoob, attempts to bridge the gap with their offering.

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skoob for content creators for the Asian Festival of Children's Content - 29 May 2012 skoob for content creators for the Asian Festival of Children's Content - 29 May 2012 Presentation Transcript

  • SKOOB FOR CONTENT CREATORSNelson WeeDirector, Business Development, Apps & ContentEcosystems & Communities, Digital L!fe, SingTelProfile: http://www.linkedin.com/in/nelsonweeBlog: http://myovi.blogspot.comTwitter: @nelsonweeSlideshare: http://www.slideshare.net/nelsonwee
  • Agenda• Introduction• Trends in content consumption• Impact on content creation & production• Role of the eBook Store in the ecosystem• In skoob, WE LOVE BOOKS > what we doNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 2
  • A bit about SingTel Group …Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 3
  • Announcing …SingTel Asian Picture Book Award 2013 PRIZE: S$10,000 (outstanding unpublished picture book with a distinctly Asian theme) For more info, go to http://www.bookcouncil.sgNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 4
  • Content consumption is changingNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 5
  • Content is addictive Source: shuttercock imageNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 6
  • Mobility is driving content reach & engagementNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 7
  • Mobile as an Ancillary ChannelNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 8
  • Channels for Books are changingNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 9
  • Key Trends in eBooks, online/mobile commerce eBook Content stores 1. Google cloud 1. Breaking the book eBookstore 2. Rapid growth in 2. Amazon children’s rich media eBooks 3. Apple eBook Technology 3. Social/Layer readingConsumer Access 4. Kobo Format & Hardware 4. Transmedia 5. skoob production:1. More are 1. eBook apps 1. Proliferation 1. “Always On” EduGames, Video, willing to buy overtake of tablets, Internet service AR (SoLoMo) online, games in smartphones (mobile, Community mobile Apps Store. & now broadband) phablets Portals Commerce2. Sharing 2. ePub format 2. Emergence of reviews, (static page 2. Tablet-PC-TV online 1. Increased user-to- comments, turners) but convergence education user collaboration 1. Comparison favourite evolving to portals shopping phrase on multimedia 2. Facebook Books social 3. Emergence of Fan Pages 2. Channel conflicts networks eBookstores – (traditional versus browser-based, 3. Parents forums on online publishing) client readers kid’s education and books to read 3. Ads supported eBookstore or 4. Emergence of book eBooks clubs for reviews, social network 4.eBook sharing /loans (Kindle) Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 10
  • Market Trends in Digital Publishing1. Digitization of books and textbooks lead to ancillary offerings.2. Proliferation & growth of tablets, smartphones & phablets over PCs, laptops, netbooks.3. Multi-functional devices are gaining popularity for reading.4. Cloud consumption, virtualization & mobility are the lead emerging trends for 2011, e.g. Kindle Cloud Reader, Kobo cloud bookstore, skoob5. Interactive learning – social media, rich media etc.Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 11
  • skoob Singapore’s Favourite eBookStore1 2 3 • Up to 20% • 1 eBook, can • Local content cheaper than be shared up (education physical to 5 devices books, study books. (PC, laptops, guides, tablets, children smartphones, stories, local phablets) stories) 20% Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 12
  • Welcome to the skoob!skoob Website skoob from your Android tablet or smartphoneskoob from your iPhone skoob from your iPad Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 13
  • Publishers on Board (Highlights)check out http://www.skoob.com.sg for more! & more … Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 14
  • Popular Books in skoob (Highlights)for 60k more eBooks, check out http://www.skoob.com.sg for more!Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 15
  • Children Books in skoobNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 16
  • In skoob, we love books! Here’s whatwe do to promote your ebooks (1)Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 17
  • In skoob, we love books! Here’s whatwe do to promote your ebooks (2)Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 18
  • In skoob, we love books! Here’s ourvouchers … (1) Receive email or a physical voucher with your unique voucher code (2) Enter voucher code (3) Purchase Confirmation with voucher creditNelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 19
  • NEW in skoob!Free Samples: browse & buy, buy, buy …Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 20
  • Building up Singapore eBook business with you … skoob Store & Consumption, What’s Content Promotion Reading Conversion Next? ExperienceInt’l Bestsellers more coming ….Local Content richer experience enable more reach to our consumers! Credit card SingTel Mobile Bill Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 21
  • Working with Publishing Ecosystem Partners & YOU 20 Local Publishers & counting …Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 22
  • Nelson Weelinkedin: http://www.linkedin.com/in/nelsonweeblog: http://myovi.blogspot.comtwitter: @nelsonweeslideshare: http://www.slideshare.net/nelsonwee